4. INFORMATION AND INTER-
FACE
Wayfinding
How does one create a wayfinding system that ap-
peals both to the fun loving nature of dodgeball play-
ing children and to their parents and spectators who
want to be able to navigate the event with ease and
understanding? This was the challenge of this project
and our intention was to full fill these needs while
bringing the movement and fun of dodgeball into the
navigation system as a whole.
Research was conducted into many areas of way-
finding, from legible fonts and interface design to
signage materials and sustainable manufacturing
processes. Special care had to be taken into how an
individual understands and interprets their surround-
ings from both adult and child perspectives.
The game of dodgeball itself was the key to the style
that was finally selected. Safe, cute, rounded forms
and bright, friendly, energetic colours that work well
with the location, together with the movement and
sense of mayhem of balls flying that is in itself the
game of dodgeball. A slightly more reserved ap-
proach was taken with the interactive as the target
audience was generally older and clarity of informa-
tion more essential.
5.
6.
7. PUBLICATION DESIGN
Cover, feature
article and re-
view
The intention was to create a fun and light hearted feel
to the magazine while still maintaining an air of sophis-
tication that the target audience of collectors and sell-
ers would feel was appropriate. To create a clear and
visually interesting collection of compositions that was
also enjoyable to read.
Research uncovered three main groups of readers for
‘Sprung’, hipsters, hobbyists, and serious collectors/sell-
ers. Each had there own expectations of the content
but all crossed over in several key areas: love of tin toys,
interest in their backgrounds and their initial and cur-
rent value.
By keeping the colour palettes relatively simple in each
composition a good balance between fun and sophis-
tication was met. The choice to create large areas of
white/clear space added to this feeling. The choice to
use 3D allowed more metaphorical devices to be used
in imagery.
8. SPRUNG
SPRUNG
April 2011 number 22 $11.00
tin trumps gold
April 2011 no.22
tin trumps agold
JB auction winds up fortune
9.
10. WEB SOFTWARE AND DE-
SIGN
Website
Creating a fun and interesting website where visitors
would be be drawn in by both underlying concepts
and visual imagery was the main aim of this site. As-
sociation with these elements was key in the role of this
website to be used for future employment.
The two types of users that most interested me were
directors/recruiters for studios and clients interested
in my ability to create and full fill briefs. Both needed
to be confident in my abilities to create and complete
projects to high standards as well as to be generally
wowed by something a little different from what they
normally expect.
Pleasant associations and nostalgia were my tools in
this project. Using the familiar interface of the ice cream
van as a metaphor allowed the information to be easily
understandable and also spoke of how my work might
be interpreted by viewers, that is (hopefully) pleasur-
able and refreshing.
11. AIMS AND INTENTIONS
The website is designed to be an enjoyable, creative
and light hearted platform for my portfolio work and is
intended to appeal to the target audience by demon-
strating my ability to creatively approach a wide range
of design needs, including the design of the webpage
itself. The fun concept, the use of sophisticated ani-
mation techniques and the general uniqueness of the
page will all serve to give the audience a more enjoy-
able experience and to associate this experience with
the service I may provide for them.
WEBSITE END GOALS
The main goal of the Ice Cream Man website is to pro-
vide a platform for potential employer’s to obtain a
good idea about the kind of work and quality of work
that I can offer them. It will have the ability to show a
variety of my work in different categories and allow
the viewer to contact me in a variety of ways if they so
wish. It is intended to be a fun and somewhat unique
experience for the viewer and hopefully will leave an
impression in the target audiences mind which will
motivate them to visit the page again and possibly
motivate others to view the website as well. This online
exposure is intended to lead to greater opportunities
design.
12. PROFESSIONAL PRAC-
TICE
MBC Branding
The intention behind the branding of MBC was to
create a set of designs that enabled the company to
stand apart from the already saturated bicycle mar-
ket that exists in Melbourne. It was also important
to highlight the wide selection of bikes and parts on
offer at MBC.
Most people who cycle do so as an enjoyable activ-
ity, whether it be for commuting, getting fit or just to
get outside into the fresh air. It seemed important to
carry this fun loving and enjoyable aspect of cycling
through the designs and bring some of this enjoyabil-
ity into the branding.
The many wheels of the logo represent the wide
variety that MBC offers its customers and the pro-
gression of wheel sizes also hints at the evolution of
humankind. The business card and brochure mimic
the process of riding and buying a bicycle in station-
ary terms and speak of fun and charm.
13. Melbourne Bicycle Centre
Melbourne Bicycle Centre
Yogi Oeyono
344 St.Kilda Road, Melbourne
Victoria 3000 Australia
ph: 9682 7836
www.mbc.com.au
14. 720 Col l i n s St
D oc k l a nd s 3 0 0 8
03 9677 44333
w w w. c a n a r y . b i z
offi ce@canary.biz
R e b e c c a M i t t o
D i r e c t o r
0 4 1 7 8 7 6 5 4 3
7 2 0 C o l l i n s S t
D o c k l a n d s 3 0 0 8
15. ILLUSTRATION
Stamps
What makes a postbox unique? We are so familiar
with the generic modern postboxes that surround us
all that we usually don’t take into consideration their
history and are quite happy to consider each postbox
we happen to pass in the street as just another clone.
Nothing special, nothing unique. I for one don’t think
that the postboxes like this kind of label and if given
half the chance would in no doubt strongly declare
their own individuality. As surely each postbox has
its own particular cultural area, its own regular users
each with their own flavour of birthday cards, love
letters and the occasional complaint to higher au-
thority.
So my approach here is to give the postboxes that
which they have for so long sought, that is to be seen
as unique, each with its own special voice. By infus-
ing various postboxes with those individuals we see
in society as having a rare vision of the world and
themselves (namely famous artists). I hope that by
association the viewer will be invited to consider the
humble postbox more then just a forgotten work-
horse of the old pre-digitalised world we seem to
forget more easily each day.
