1. News Creative Showcase Case Studies How To Guides Research Marketing Answers Career Advice Training Company Profiles Jobs
Related Links
Mobile messaging will play important part in future of advertising
Video and mobile markets set for rapid growth over next four years
How to ensure your retail campaigns hit the spot
Global businesses come together to boost mCommerce
Consumers ‘feel little loyalty’ to mobile operators
News 0 tweet
Four out of five UK retailers “fail to respond to mobile habits”
Nov 15, 2010
Almost all UK high street retailers will miss out this
Christmas by failing to respond to the increasing mobile
habits of shoppers.
This is the warning by mobile technology specialists,
2ergo, who say that in a study of more than 80 leading
retailers four out of five had made no effort to target
shoppers through their smartphones to date.
Only 7% were found to have a mobile marketing strategy
in place for non-iPhone users, despite other devices
such as Android and Nokia making up more than three
quarters of UK smartphones, says 2ergo. Only 1%
apparently use wider mobile marketing strategies such as
couponing.
John Stevens, 2ergo’s joint managing director calls on
more retailers to look at the opportunities presented by
data capture of mobile numbers, in the same way they do email
addresses, pointing out the increased opportunities to reach people
whilst they are shopping.
“Research shows that more and more shoppers are using their
phones in-store to check product details, compare prices and look
for coupons or special offers.
“Last year 51% of Christmas shoppers took part in mobile activity of
this kind and we expect it to increase dramatically this year with the
rise in the number of smartphone owners,” he says.
“Small numbers of retailers are targeting some smartphone users,
yet even this handful are not able to fully profit from the opportunity.
For example, 50% of the retailers who have invested in apps don’t
have [mobile] commerce capabilities so are failing to use them to
drive sales,” he adds.
Send to a friend Add to hub Report Viadeo Recommend?
50% recommend it
Your comments
Be the first to comment on this article
Add your comment
You must first log in or register before leaving your own comments.
REGISTER NOW - IT'S FREE
Want to be a marketing guru? Sign up to our
weekly newsletter and win a shiny new Ipod
Nano in the process!
First name
Email
EXISTING USERS - LOG IN
Advertise here
Choose speciality: [Select] Choose sector: [Select]
Search the
site
MARKETING JOBS
Page 1 of 2Four out of five UK retailers “fail to respond to mobile habits” - Marketing News | UTalk...
11/23/2010http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=19573&Title=Four_out_o...

2. Marketing
News
The latest
marketing news
Creative
Showcase
The best from
the world of
advertising
Case Studies
Award-winning
marketing
campaigns
How To Guides
Practical tips
from seasoned
professionals
Research
Insightful
marketing
trends
Career
Advice
Learn how to
climb the
career ladder!
Agency
Profiles
Directory of
the best
agencies in
the world
Media
Profiles
Directory of
media
companies
Jobs
The latest
marketing jobs
Digital
Marketing
Training
Develop your
online
marketing skills
Marketing
Answers
Help and advice
forums
Marketing Blog
Analysis and
opinion from
marketing
professionals
Training | About Us | Register | Advertise | Press | Site Map Home | Terms & Conditions | Privacy Policy | Contact Us
Leading Marketing Agency www.MarketingMechanics.com.au
Full service Marketing Agency Planning, Strategy &
Implementation
Personalised Direct Mktg www.eqcommunications.com.au
Design & Layout, List Management, Personalised
Printing & Mailing
Marketing Strategy SearchMarketing.Yahoo.com/Free
Get $50 Off Assisted Campaign Setup or $50 Worth of
Free* Advertising!
Page 2 of 2Four out of five UK retailers “fail to respond to mobile habits” - Marketing News | UTalk...
11/23/2010http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=19573&Title=Four_out_o...