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The  YOUTH  and BRAND  Africa G. Kofi Annan | twitter: @GKofiAnnan | Annansi Chronicles: http://www.annansi.com/blog
Africa is  DIVERSE
A lot needs to  CHANGE Flickr: jo fleet
But a lot  HAS  changed
More CONNECTED   Flickr: intransit
38%  live in cities   Flickr: AdamCohn
Growing  MIDDLE CLASS
World  still has  LIMITED   VIEW of Africa
Africa needs a BETTER BRAND   vs
HUMAN CAPITAL  is important for economic and social growth
Second  BIGGEST youth population by  2050 Source:  UN Population Division,  World Population Prospects: The 2008 Revision , (2009).
15-24 yr olds  =   20% of population TODAY
15-24 yr olds  =   20% of population 60%  of population   is under 25 yr. old TODAY
Youth  HELPED CHANGE  South Africa 1976 Soweto Youth uprising started in secondary schools
BARRIERS  to youth involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Youth’s perspective has  CHANGED
Increasing  EDUCATION  rates Flickr: US Army Africa
Brand and product AWARE Flickr: Irene2005
Rural / Urban / Overseas  TRAVEL Flickr: ditzy`girl_
Born  DIGITAL  and  CONNECTED Flickr: frerieke
Growing with  GLOBAL MEDIA Flickr: kigaliwire
Youth are already CHANGING AFRICA  and its  BRAND
2000/2007 Senegal elections 2000/2007 Senegal  Elections Flickr: cfarivar; Nomadic Wax
Using informal  TOOLS  to  CONNECT  and  INFLUENCE on Continent and Abroad Flickr: oneVillage Initiative_
[object Object],[object Object]
[object Object],[object Object],Flickr:  taquiman
[object Object]
[object Object]
[object Object],Flickr: whiteafrican
How can youth continue to AFFECT  the Africa Brand?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In-country Abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THOUGHTS? @GKofiAnnan G. KOFI ANNAN

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The youth and branding Africa