How can Pakistan increase exports via Amazon?

1. AmazonasExportBoostingCatalyst
Opportunity to Increase Pakistan’s Exports

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2021 Highlights
• E-commerce Sales - $ 3.56 Trillion
• Increase of 15.2 % from 2020
• Digital Buyers – 2.14 Billon which makes 27.6% of world
population.
• Top Digital Retail Marketplaces are Taobao, Tmall and Amazon
with collective 38% GMV share. E-CommerceWorldWide
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2021 Highlights
• Amazon Global GMV - $ 600 B
• Amazon USA Sales – $ 469.8 B
• Amazon UK Sales - $ 31.9 B
• Amazon Germany Sales - $ 37.3 B
• Amazon’s Share of US e-commerce Sales Hits All-Time
High of 56.7% .
AmazonMarketDepth
Amazon is currently largest online retail
marketplace in the world
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TopGlobalSellerCountries
Countries with most sellers registered on amazon since Pakistan is
allowed
1. United States
2. China
3. Pakistan
4. United Kingdom
5. Turkey
6. Canada
7. Vietnam
8. India
9. Brazil
10. Japan
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TopGlobalSupplierCountries
Countries with most exports for Amazon.
1. China
2. USA
3. India
4. Germany
5. Mexico
6. Japan
7. Hong Kong
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Exports
Comparison
Pakistan's Exports as compare to other Regional Players
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ExportComparison
2021
Pakistan
• 9.8% of GDP
• $ 35.5+ Billion of Export.
South Asia
• Bangladesh – 10.66% of GDP
• India – 20.81 % of GDP
• Bangladesh - $ 52+ Billion
• India - $660+ Billion
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Pakistan’sMajorExports(Goods)
2021
By Country
• U. S. A. $ 5.03 Billion - 20.1 %
• U. K $ 2.04 Billion - 8.2 %
• China $ 2.04 Billion - 8.2 %
• Germany $ 1.51 – 6%
By Category
• Bed and Table Linen, Toilet and Kitchen Linen $ 3.7 Billion - 4.8 %
• Men's or Boys' Suits, Ensembles etc, Not Knitted etc. $ 2.21 Billion 8.9%
• Cotton Yarn not for Sewing Cotton more than 85% Not Retail $0.88 Billion 3.5%
• Articles of Apparel and Accessories of Leather $ 0.61 Billion 2.5%
• Gents Suits, Ensembles, Jackets etc. Kn/Cr $ 0.59 Billion - 2.4%
• Gents Shirts, Knitted or Crocheted $ 0.57 Billion -2.3%
• Sweaters, Pullovers, Vests etc. Kn/Cr $ 0.51 Billion - 2.1%
• T-Shirts, Singlet's and other Vests Kn/Cr $ 0.51 Billion – 2 %
• Made-Up Articles of Textile Materials NES $ 0.48 Billion - 1.9%
• Medical ,Surgical and Dental Instruments etc. $ 0.46 Billion - 1.9%
• Panty hose, Socks and other Hosiery Kn/Cr $ 0.42 Billion - 1.7%
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Amazon&Our
Exporters.
Opportunity to Boost Pakistan’s Economy
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Amazon&OurExporters
Pakistan
• Major Export Countries – USA , UK , China, Germany
• Major Exports –
1. Apparel
2. Leather Products,
3. Medical/surgery/Dental Instruments,
4. Hosiery
Amazon
 Amazon major marketplaces – USA , UK, Germany
 Amazon major categories –
1. Clothing, Shoes and Jewelry
2. Health, Household & Baby Care
3. Home & Kitchen
4. Sports & Outdoors
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Amazon&OurExporters
Opportunities
• Pakistan can improve it’s exports drastically just by change of approach .
• We can improve our exports by retailing our products in those countries which already have major share of
our exports.
• We export $ 5 Billion to USA and only in USA amazon have $ 47o Billion sales in 2021.
• Our major exports match the major revenue generating categories of Amazon.
• Pakistan could be in the top 3 suppliers in coming years as we are already among countries having most
amazon sellers.
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“ It’s not an experiment if you know
it’s going to work ”
Jeff Bezos
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ThankYou
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