1. Social Entrepreneurship
Auroville
What we offer to change-makers
working in Tamil Nadu
“SocEnt” = Social Enterprise

2. Stages in SocEnt lifecycle
Brooding
Company The
Building Plunge
Customer Customer
Creation Discovery
Customer
Validation

3. Diff commercial vs socent
• Example both
• Features

4. Pictures
• Coaching
• Success team

5. Services for SocEnt sector
• Networking with peers
Brooding • Mentoring by experienced SocEnt’s
• Personal coaching
The Plunge • Business model design
• Market research
Customer
Discovery
• Product / service development

6. Services for SocEnt sector
• Test marketing
Customer
Validation
• Distribution / sales channel development
• Media, PR, brand building
Customer
Creation
• Scaling & measuring impact
• Raising venture capital
Company
Building
• Legal advise, scaling strategies

7. Set up of SocEnt Auroville
Staff, Trainers
Mentors,
Auroville
Social Advisors
Entrepreneurs
Community
Service
Stakeholders,
Providers, volunteers
Beneficiaries
Investors