App Store Persuasive Speech
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For a class, I had to write a "persuasive" speech. I tried to convince the class that a closed app store model like Apple's will win out versus an open app store model like Google Android's.
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App Store Persuasive Speech
- 1. Open/Closed App Stores Greg Hochsprung February 17, 2010 Image Source: nytimes.com
- 2. Revisit App Stores Advantages of Each Business Model Disadvantages of Closed App Stores Proposed Solution to Disadvantages Key Takeaways Agenda
- 3. Application Store: medium for downloading free and paid applications to a device Focus on mobile phone app stores Apple’s App Store is closed Apple acts as “gatekeeper” Google’s Android Market is open All apps submitted are availablefor download What is an App Store?
- 4. Freedom and inclusiveness Anyone can develop whatever they want for Android devices But closed is “free” too As long as you follow the rules Advantages of Open
- 5. No review process Any app can be submitted and is available instantly Malicious apps do exist First Tech Credit Union Jailbroken iPhones were compromised in November - Intego.com – company dedicated to Mac security There are safety measures, but when you install software, do you really read the agreement? Advantages of Open Intego.com Firsttechcu.com
- 6. Trust That apps won’t crash the phone, steal information, or contain illegal content Gatekeeper keeps the mass audience safe People not as tech-savvy (the majority) are better protected Consistent user experience Advantages of Closed NYTimes.com
- 7. Good apps are rejected Google Voice rejected Currently being investigated by FCC Podcaster Apps can take a long time to be approved Updates to popular, well-known apps takes weeks One developer hasn’t heard from Apple in over a year Disadvantages of Closed Wired.com NYTimes.com
- 8. Publish the rules 3rd party member part of the approval process Or at least the dispute process Dedicate more staff to approval process to speed it up Apple made $1 billion from App Store last year Proposed Solution NYTimes.com
- 9. Open and closed app store models have their benefits and drawbacks The trust/safety factor of a closed app store will cause it to win out over time With a few (fairly simple) improvements, Apple’s App Store can become even greater Key Takeaways
Editor's Notes
- Kapersky, an internet security company recently warned that 2010 is going to be a year to watch out for more malicious software on smartphones