The document discusses the need for companies to engage in future scenario planning and thinking to deal with increasing uncertainty and change in the business environment. It recommends that companies use scenario planning techniques like the Intuitive Logics method to identify early signs of change, perceive their implications, and act to validate and update strategies accordingly. This allows companies to maintain their competitive advantage by adapting to changes in customer needs, values, and the external environment.
6. "UNCERTAINTY
in NOT just an occasional deviation
from a reasonable predictability;
It's a BASIC STRUCTURAL
FEATURE
of the Business Environment"
(Pierre Wack - The "Father" of Scenarios)
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7. Events
Trends
Structures
(Mega trends/
driving forces)
Understanding the
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hidden 80%
keep digging until
structure emerges
Eureka!
8. Outside-in Scenario Thinking
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STIRDEEP
Society
Technology
Innovation
Resources
Demographics
Economics
Environment
Politics
Your
Internal
Environment Customers
Communities
Competitors
Government
Partners
Regulators
Suppliers
9. So we need to ask
ourselves...
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