HAPPY NEW YEAR 2022

Being
respon-
sible
Sincere
Not looking
for power
Honnest
AUTHOR BIRD CEO
BUSINESS INNOVATION RESEARCH DEVELOPMENT

NEEDS VERSUS ACTIONS
WE HAVE TOO MANY NEEDS
NOWADAYS AND NOT MAKING
ENOUGH ACTIONS! (BIRD)
1900-
100 NEEDS
2019
100000…NEEDS
COVID
NEEDS
MEASURING THE
GAPS BETWEEN
TODAY AND THE
PAST NEEDS
Source: author adapted from the history needs

THE 3 LAYERS OF CONCEPT
HIGHEST
INTERMEDIATE
LOWEST
Source: author adapted from Business
Technology, Management Information
System (MIS)

NEEDS = MASLOW (*) PYRAMID OF NEED
HIERARCHY
(*) According to Wikipedia, in 20th century nascent, Maslow was an US administrator, visiting the Indian reserves, he saw the Indian pyramid of needs
and reproduced it, while making the physiology the lowest need, and the lowest Indian need, the highest motivation of the production model

Classic Motivation
(Maslow Need Hierarchy Pyramid)
Actua-
rization
Esteem
Social
Security
Physiology
4rth needs are satisfied, you can
go to the fitth layer of needs.
1st needs are satisfied, you can
go to the second layer of
needs.
2nd needs are satisfied, you can
go to the third layer of needs.
3rd needs are satisfied, you can
go to the fourth layer of needs.
Food, housing, bathing, health,
clothing…
Fifth layer: trade, entrepreneurship
Fourth layer: confidence, esteem…
Third layer: integration, families…
Second layer: protection, healthy
life, insurance…
First layer:
Source: author adapted from Organizational Behavior O.B.

Exemples of a new Pyramid of needs
Modern Maslow Pyramid (20th century)
Actua-
rization
Esteem
Social
Security
Physiology
Food, housing, bathing, health,
clothing…
Fifth layer: trade, entrepreneurship
Fourth layer: confidence, esteem…
Third layer: integration, families…
Second layer: protection, healthy
life, insurance…
First layer:
In the modern Maslow
Pyramid, there is no
need priority.
Anybody can get his
need solved by
entering any layer of
the need pyramids,
without the ascent of
satisfaction of a lower
level of needs to climb
the next layer of
needs, and the 2nd
layers to third layer up
to the toppest need
1
2
3
4
First need: Esteem -> Actuarization -> Physiology -> Social -> Security (last and toppest need)
5
BUT THEY ARE OTHER PYRAMID OF NEEDS OUTSIDE THE MASLOW HYERARCHY PYRAMID OF NEEDS; THEY
ARE THE MODERN PYRAMID OF NEEDS (REF.: BUSINESS RESEARCHERS)

ARAB PYRAMID OF NEED HIERARCHY
COMMUNICATION
FAMILY
RELATIONSHIP
AFFAIRS
Inversed Pyramid
with the first need at
the top layer, then
2nd need in the
middle, to satisfy the
last need (which the
business management
(affairs)
First layer
2nd layer
3rd layer
Organization Performance management with the knowledge of a country, a culture, organisation
pyramid of needs, one can fast track development, and reduce the international relationship risk ->
diplomacy
Source: author adapted from Organizational Behavior O.B.

Asia Pyramid (always start to offer
gifts…)
Giving gifts
China Pyramid
The gift economy useb to be an
archaic economy however, it is very
performing for business compared to
the Maslow Pyramid, where the
measure of wealth is made at the
toppest need (actuarisation, in such a
way, the money earned by the
entrepreneur is the measure of the
business success
Maslow Pyramid
The succes of the
entrepreneur is measured
at the top of the Pyramid
of needs
Source: author experience and adapted from Organizational Behavior O.B.

WHAT IS THE MEANING OF SAVING LIVES
IN 21ST CENTURY ?
 ACTIONS NOW- 2022- 2030
 BUILDING BACK BETTER:
 SENDAI
 SDG
 PARIS AGREEMENT
 HABITAT III
 DATA REVOLUTION
 FINANCING DEVELOPMENT
BUSINESS
INNOVATION
RESEARCH
DEVELOPMENT
(BIRD)
IS “IN”
Source: author adapted from United Nations worldwide conference and negotiation

‘’We have seen that in 2020, our action (or reaction) was guided by the fantastic of the
pandemics of the past. So, it is important to check (verify), how close of far is a today
pandemic compared to the past in link with the prescription of future actions and best
practice to save lives’’ (author possible question to make the difference between needs
and actions), while comparing with the global frameworks:
 Global frameworks are legal strategies:
 ‘’Thinking global, acting local’’
 ‘’ Transforming our world’’
 ‘’The World We Want (WWW)
 ‘’ Decade for action 2030’’
Source: Author adapted from United Nations Frameworks

The needs versus the actions
 What is an action – it is not reacting!
 Can we consider that covid 19 was action in view of the reaction of the world to
the covid illness, while they are frameworks, and the gap between imaginary of
pandemic of the past, maybe exactly reflecting the today pandemic- the decision
taken are always in the scale of the scope of the organizations means, information
system, and the resources, and needs. All can summarize in the organization
objective
 Chicago school of Architecture enacted in 20th century best practices are reached
when the internal organization is adapting to the external organization; (this is
also, a mimic of Chinese Ying-Yang, which is a match between 2 complementary
elements (for example, negative and positive)
 As you may or may not understand, from Business Innovation Research
Development, we are seeing the world in a negative way, all events are creating
negative perceptions- I THINK IT BECAUSE OF THE DIFFERENCE BETWEEN THE
NEEDS AND THE ACTIONS. WE HAVE TOO MANY NEEDS TODAY, AND WE ARE NOT
ACTING -> THUS WE ARE OVER REACTING TO ADVERSE EVENT DUE TO THE
MOTIVATION IN THE MASLOW PYRAMID OF NEEDS

POSSIBLE CRITICISM OF COVID REACTION- IS IT
AN ACTION OR REACTION TO A NATURAL
HAZARD?
 WHY WAS IT A REACTION (AND NOT AN ACTION)
 - FOR THE TIME DELAY OF THE INTERVENTION (TOO LONG TIME TO TAKE A
DECISION
Covid 19 in
Wuhan (China)
Dec. 2019
Very few deads
16 March
2020
WHO alert
Time gap is
too wide
Fantastic?
Past pandemics 21st century Pandemics

THE VIEWPOINT ON THE FANTASTIC OF
PAST PANDEMIC IN THE MODERN WORLD?
 CAN WE REASONNABLY SAY HAPPY NEW YEAR IN 2022
WHILE WE ARE STILL THINKING THE FUTURE IN TERM OF THE PAST?
(AUTHOR POSSIBLE QUESTION ABOUT THE RELATIVE VALUE OF THE PAST TO
CREATE THE FUTURE GOODS?) FROM THE FACT, THAT WE ARE ALWAYS REACTING TO
ADVERSE EVENT AND NOT ACTING IN PROACTION OR INTEGRATING RISK IN THE
PRODUCTION MODEL (FOR EXEMPLE, WE CAN BE AGREED THAT IF COVID 19 ILLNESS
PROPAGETED IT WAS BECAUE OF THE EXCESSIVE DEVELOPMENT OF FAST LOGISTIC
(AIRCRAFT, TRANSPORT, THE POWER OF MONEY TRANSACTION, LACK OF HEALTH AND
PRECAUTIONARY PRINCIPLE…), THERE WAS CLEAR EVIDENCE THAT WE HAD PRIORITIZE
THE INTERNATIONAL DEVELOPMENT AND NOT THE SUSTAINABLE DEVELOPMENT. UNITED
NATIONS HAVE PRODUCED MANY FRAMEWORKS, THAT WERE ACCORDING TO ME
NEGLECTED OR MINORED, WHILE IT IS THE MEMBER STATES THEMSELVES WHO ARE
PRODUCING THE GLOBAL RECOMMENDATION AND BEST PRACTICE (SENDAI, SDG, PARIS
AGREEMENT, HABITAT III, FINANCING DEVELOPMENT…) TO SAVE LIVES HOWEVER, WE
ARE STILL UNABLE TO IMPLEMENT THE NEW PARADIGMS?
CONCLUSION IN SPITE OF THE AMBITION AND THE WILL POWER OF ORGANISATION WE
ARE ALWAYS LATE TO ANSWER TO ISSUES (EXEMPLE OF COVID 19 ILLNESS)

THE GROSS PHASE AND PROJECT IDEA IS:
DOES THE PAST SERVE THE FUTURE AND
CAN WE LEARN LESSONS FROM THE PAST IN A FAST CHANGING
ENVIRONMENT?
 IT IS THE QUESTION OF TODAY TOOLS TO SOLVE ISSUES
The wilderness of a pandemics
nowadays
It is
- a fast world,
- With huge quantities of logistic,
- extensive globalization
- overpopulated world
- People maximized their needs
- Expectancy life is 80 years (in
Europe –France)
- Family size is very small
- (1-2 children-2022)
- Health resource is important
The fantastic of a pandemics in
the past
It is
- a slow world,
- with no logistic,
- no globalization
- underpopulated world
- People have limited needs
- Expectancy life was 20 years
(in Europe –France)
- Family size was huge
- (10-20 children- 1500)
- Health resource was poor
?
Possible
question
Were 21st
century
organization
legitimately
entitled to
compare a
modern
pandemic with
a past
pandemics ?

FRAMEWORK: ‘’ENHANCING UNDERSTANDING
ACTION’’ (PARIS AGREEMENT, ART.8, 2015)
 FIRST LEVERAGE:
 Obviously, -I THINK- we did not have the right to compare different contexts for the
same answer based on the experience and results of pandemics solution (based on the
vaccines) –question of ethics-.
 The contexts were different and we reacting with lessons used of the past. HOWEVER
THE PAST DOES NOT EXIST, THUS OUR ORGANISATION IRRATIONALS (IT WAS NOT ONLY
THE FAKENEWS WITH THE SOCIAL MEDIA-IT WAS ALSO, THE MOTIVATION AND THE
CONTEXT TO DESIGN ORGANISATION BEHAVIORAL AND EVOLUTION TOWARD THE
WILLINGNESS OF THE MEDICAL EXPERTS TO REDUCE THE FEAR AND ANXITIES OF
COMMUNITY MEMBERS (AUTHOR OWN OPINIONS AND JUDGMENTAL TRUTHWORTHYNESS;
NOW ANY BODY CAN BE AGREED OR DISAGREER ABOUT THE QUALITY, THE COST, AND
THE TIMELENGTH OF THE REACTION FROM DEC.2019-MARCH 2020

THE GOVERNMENTAL OBJECTIVES I THINK SERVED ONLY ONE PURPOSE TO COVER
THEIR OWN RESPONSIBLIITES AND THE FACT IT COST LESSER TO ACT THAN DOING
NOTHING- I DID NOT CHECK THE BRAIN OF LEADERS, HOWEVER, VARIOUS UN
MEETING S HAVE SHOWN THAT TAKING ACTIONS COST LESS THAN NOT ACTING
 2ND LEVERAGE:
 IS THE PRECAUTIONARY PRINCIPLE-
 THE MISTAKE WHICH HAS BEEN MADE IS TO CONFUSE THE RESPONSIBILITY OF PRECAUTION AND
THE PRECAUTIONARY PRINCIPLE
 EVERYDAY I CAN HEAR IT IN THE MICROPHONE, ORGANIZATIONS ARE REFERRING TO
PRECAUTION IS NOT A LEGAL TERM, ONLY PRECAUTIONARY PRINCIPLE IS A LEGALLY BINDING
WORD.
 IN THAT WAY, IT WAS CLEAR FOR ME, WE WERE OUTLAW IN THE WILLINGNESS TO SAVE LIVE
BECAUSE WE DID NOT FOLLOW THE PRECAUTIONARY PRINCIPLE WHICH REQUIRES TO
INVESTIGATE THE COSTS OF OUR ACTIONS BEFORE ENGAGING TOWARDS IRREMEDIABLE
REPERATION OR PREVENTION.
 MAYBE, I AM NOT QUALIFIED. HEALTH IS COSTLESS, HOWEVER, THERE IS A PRICE TO PAY- AND
WE CAN SEE THE DIFFERENCE TODAY IN RICH AND POOR COUNTRIES OF OUR REACTION. WAS
OUR REACTION AND ACTION (IN A DIPLOMACY WAY, WITH ALL THE RESERVES AND
CONDINTIONALITIES INVESTIGATED PRIORY TO DEFINE THE ACTIONS

In Business Innovation Research Development to wish a Happy New Year
in 2022- in order to avoid the duplication of mistakes…were organization
entitled, to compare different contexts of development for the same
motivation to apply the covid vaccines?
My first conclusion to wish you all a Happy New Year 2022
It is to recognize or acknowledge our world weaknesses and new threats we are
facing, in order to create organizational strength and opportunities for Building Back
Better.
So we can stop to lament and be disapointed each time a ‘’bad’’ hazard can occur.
Moving from the negativity of our world for positive thinking than can create a
wealth of actions oriented toward, prosperity for all, healthy life, wellbeing, peace
and security

What is an action?
Actions are not about needs
If you buy bread, you are not making an action, you are satisfying a physiological
need for food in order to eat
Today, the world population is better feed (except the starving people). So,
satisfying your need for food (can be excessive, the food need can be too much,
because you are not starving, but overconsuming beyond the value to given a
basic diet for ensuring that you body works well?
Also, if you spend money to be nice and beautiful for your job, it is also, a social
need. If you do not use cosmetic goods to be nice, are you going to die, or are
suffering from injustices?
I think, it is an introduction through the distinction between an action and the
satisfaction of a need. (and of course, we need to find the linkages between
NEEDS AND ACTIONS in 21st century, so we can survive in world, which is more
constraint and risky – I think?

WHAT IS AN ACTION ALWAYS IN LINE WITH
PARIS AGREEMENT
 You OR YOUR ORGANIZATION can find yourself:ITSELF,
many topicS to look for the differences between need
satisfaction and action for the need satisfaction and
asking yourself/ITSELF, if this need is reasonably serving
for an action?

So, in conclusion for a Happy New Year 2022,
you can start to see these distinction
between international development
(expansion and consumption , excessive
production with waste pollution and the
sustainable development about improvement
and transforming our world in the world we
want
 A last example: you stay home, then you decide to go out, is it necessary to leave
the light on…? The need for light today, is not as deadly (I think) as before, when
the street light was reducing the crimes (if it was the cas). So, it important to
change our behavior individulally and/or to take action collectively.It can pay to
save energy, and in that way, our need satisfaction, really will be an action –I
think- because the saving can help others in difficulties in the resource or energy
allocation ? (So, it not about consuming more or less, it is about consuming better)

Our thinking is often embedded in
negativity (and we are not innovating)
 WE NEED TO STOP THINKING TO TAKE ACTION

THE NEGATIVITY OF AN ORGANIZATION (INDIVIDUAL,
HOUSEHOLD, FIRM, NGO, GOUVERNMENT)
 THE ORGANISATION AND THE BUSINESS ENVIRONMENT
BUSINESS
THE
ENVIRONMENT
INTERNAL
ORGANISATION
EXTERNAL
ORGANISATION
COMMUNICATION
LISTENING, DIALOGUE, EMPATHY,
MEDIATION,…BUSINESS CASE AND
BUSINESS MODELS
TRUST
BUILDING
= MONEY

What I/we am/are going to make?
 From words to actions
? Actions
now
What is an action ?
Thinking
thinking
Thinking
is not an
action
T
Mr Thinking
Ms Action
a
An
action
is? People
suffering
This an
action!
Yes!
Source: author adapted from the Philosophy

How to recognize an action?
ACTION ?
THINKING
ANY ACTION
AGAINST A THINKING
IS NOT A VALID
ACTION
STATUS,BEHAVIOR
AND EVOLUTION OF
AN ORGANIZATION
SUFFERING
ANY ACTION THAT
CAN REMOVE
ANXIETY, PAINS…IS A
VALID ACTION
PSO
PSO:
PEOPLE
Sytem
Organization Source: author adapted from the Philosophy

COMPONENTS OF MODERN ACTION (AND NOT IMAGINATION
BASED ON THE PAST EXPERIENCES, WHICH OFTEN OUR
PEOPLE THINK TO CHANGE OUR WORLD
 FOR ME IT IS A MISTAKE BECAUSE PAST EXPERIENCE ARE NEVER ABLE TO BE
REPRODUCED- THE PAST DOES NOT EXIST AND THE FUTURE EITHER.
 SO THE FUTURE IS WHAT YOU WAN T TO BE (THUS MEANING OF UNITIED NATIONS
‘’TRANSFORMING OUR WORLD FRAMEWORKS’’ AND THE ‘’WORLD WE WANT’’
 ALL UNITED NATIONS FRAMEWORK DO NOT ASK TO REPRODUCE THE PAST
 THEY ARE ASKING TO BUILD BACK BETTER, TO IMPROVE, TO ENHANCE, TO
UNDERSTAND…IN SUCH A WAY, YOU NOT ENCLINED TO USE EXPERIENCE OF PAST AND
LESSONS LEARNED FROM THE PAST, BECAUSE THE CONTEXTS HAVE DISAPPEARED.
SO, THE SO CALLED LEARNED LESSONS ARE NOT VALID –OR IT IS SERVING SPECIAL
INTEREST FOR SOME ORGANISATIONS-
 PROSPERITY IS FOR ALL TODAY AND AS WE HAVE SEEN VITH COVID 19- A SMALL
MINORITY BECAME RICHER AFTER COVID 19, WHILE THE HUGE MAJORITY BECAME
EVENT A LARGER POORER MAJORITY- SO IT TELLS FOR ME QUITE A LOT OF THE
INTEREST OF SOME GROUPS TO CREATE LESSONS LEARNED FROM THE PAST! IN THE
VIEW OF THE BULDER PARADOX OF CONSTRUCTION

Conceptual tools for improving our world, in line with the
United Nations development framework, Paris agreement
article 8, for example (enhancing our understanding)
 Understand is not enough today in a fast, global, risky, high density
population…important development of networks, new technologies
 So, as you can see, we are not in the world of the past (pandemic), we are
moving beyond this world with an actual and accurate context, which is not
of the pas, and which is claiming to ENHANCE YOUR UNDERSTANDING OF THE
NEW WORLD
 => and not necessarily by referring to the Past, which often, as we see
improvement, because we are more confident, about matters than we seems
to know, because it comes from the past, we are projecting our future, on the
so called learned lessons, which are obviously lessons learned by the scientific
of the past. The covid 19 science in 2020, was absurd, it was based on
positivism, which is real time science, so it a science to described and to
follow events. So, it maintaining the illusion of change, and the links with the
past.

Conceptual tools for improving our world, in line with the
United Nations development framework, Paris agreement
article 8, for example (enhancing our understanding)
 Understand is not enough today in a fast, global, risky, high density
population…important development of networks, new technologies
 While the sustainable development is a radical change in the thinking of
science. As long as you do not create new science, you still will be the slave
of your past.
 Sustained sustainable development, requires to think the linkages (internal,
external) totally in a different ways that we used to with the classic science
of positivism .
 We are still living, under the conditionality created by the ancient Greek and
philosophers that are Descartes, Plato…who created the framework for the
today generations while they lived millennium before us. So, sustainable has
to release people from the thinking that are restricted by the past, which is
thinking based on conserving, art, and trade….
 The future generations will need break this logical and structural thinking to
establish the sustained sustainable development world, and to leave nobody
behind, because as we can see today, the society is leaving the majority
behind (the poor, the vulnerable, the women,….)

THE BUILDER PARADOX
OF CONSTRUCTION
SPEED
QUALITY
COST
YOU CANNOT HAVE AT THE SAME THE 3 CORNERS OF
THE TRIANGLE- YOU NEED TO COMPROMISE ON ONE
CORNER TO GET SATISFIED THE NEEDS FOR THE 2
OTHER CORNERS
(THIS PRINCIPLE IS VERIFIED EVERY DAY, WHEN YOU GO
FAST, EITHER IT COST MORE OR IT IS OF POOR QUALITY
PROCESS…A GOOD PROCESS IS SLOW OR
EXPENSIVE…ETC
UNFORTUNATELY TODAY, A GOOD NUMBER OF LARGE
PROJECT DEVELOPMENT ARE FAILURES – MAYBE 40% TO
60% OF LARGE PROJECTS COST MORE, POOR QUALITIES
OR DELAYED BECAUSE THE BUILDER PARADOX IS NOT
APPLIED
In such a way think global, but act local, use the
decentralization, Agenda 21, local, national,
international, which is the seed for all
development frameworks in 21st century (browse
with the Google search to find the United Nations
frameworks)
So covid 19 show us that we are
fast, but not ready for costing and
quality control at the same time- so
future solutions should prioritized
the two of the 3 corners of the
builder paradox, to ensure the
satisfaction of the actions
To avoid to be disappointed in the organizational life
For the coordination? Control, planning, leadership roles and
organizing your action? Use the management method based
on the Principle of the Builder Paradox, otherwise, you will
disappointed about other actions and be negative
How to
return to
a positive
world ?

THE WORLD IS MUTATING EVERY 10 YEARS (WHAT ARE YOU
GOING TO MAKE IN 10 YEARS TIME ?)
10 YEARS
2020 2030
TIME SCALE
COVID 19
8 YEARS TO GO
FROM MDGS TO SDGS (*)
MDG: MILLENIUM
DEVELOPMENT
GOALS
SDG:
SUSTAINABLE
DEVELOPMEN
T GOALS
(*)
You cannot plan without a time scale: if you want to build back better, you need
to transform your world, from where you are and where you want to go. The
journey will happen in the timescale

SAVING LIVES AND THE ECONOMY OF
DEATH -> HEALTH
 CAN WE REASONNABLY SEPARATE THE HEALTH FROM THE DEATH ?
 YES!
 WITH
 SENDAI
 17 SDG GOALS
 PARIS AGREEMENT
 FINANCING DEVELOPMENT
 DATA REVOLUTION
 HABITAT III
 ….
 MORE

2005-2015
 HYOGO FRAMEWORK FOR ACTIONS = DEAD BODIES MANAGEMENT
THE FUTURE AFTER 2015, WILL IT BE DEAD BODY MANAGEMENT?

THE DEVELOPMENT LOGIC BETWEEN
2015-2030 IS ABOUT
GLOBAL
STRATEGY
LOCAL
OPERATION
SIGNS OF
UNDEVELOPMENT
CAUSES OF UNDER
DEVELOPMENT
DISASTER
(DEAD
BODIES)
DISASTER
RISKS
NEW PARADIGMS OF 2015 -2030
FOR THE SUSTAINABLE DEVELOPMENT
Covid 19
2020-2022
OLD
PARADIGM
2000-2015

17 POST 2015 SUSTAINABLE DEVELOPMENT
GOALS (FROM RIO 2012 AND TRANSFORMING
OUR WORLD) AND THE WORLD WE WANT 2015
SDG 1 2 3 4 5
6 7 8 9 10 11
12 13:
Climate
Actions
14 15 16 17
PARIS
AGREEMENT
(COP 21)
SENDAI DISASTER
RISK REDUCTION
2022?

17 POST 2015 SUSTAINABLE DEVELOPMENT GOALS (SDG GLOBAL GOALS
GLOBALL
REGIONAL
NATION
AL
THEMATIC
SOURCE: AUTHOR ADAPTED FROM THE UN
SUSTAINABLE DEVELOPMENT KNOWLEDGE
PLATFORM AND THE SDSN (SUSTAINABLE SOLUTION
DEVELOPMENT NETWORK
THE CARTOGRAPHY OF THE WORLD WE WANT IN TRANSFORMING
OUR WORLD YOU
NEED TO ORGANIZE
AND BUILD FUTURE
TERRITORIES THAT
STILL UNKNOWN
TODAY CLASSIC
DEVELOPMENT BASED
ON THE PAST
YOUR ORGANIZTION NEEDS TO CREATA LIFE BEYOND THE FRAMEWORK IN ORDER TO ENSURE
PROSPERITY FOR ALL, WELLBEING, HEALTHY LIFE, PROTECTING THE EARTH PLANET, PEACE AND
SERCURITY- ALL HUMAN BEINGS ON EARHT ARE ALL GLOBAL, NATIONAL, REGIONAL, AND CAN
SPOUSE SPECIFIC THEME OF ACTIVITIES PERTAINING TO THE 17 SUSTAINABLE DEVELOPMENT
GOALS

Sendai, SDG and deaths
 Roads (SDG)
 Disasters (SDG, Sendai)
 Hazardous chemicals (SDG)
 Maternal Mortality (SDG)
 Tuberculosis (SDG)
 Malaria (SDG)

Where to find disaster deaths in Sendai?
(per 1000 -> 100000)
 UN-SDRR Framework: Sendai Target (a)
 17 SDG: SDG1.5.1 (POVERTY REDUCTION)
 17 SDG: SDG 11.3 (SMART SUSTAINABLE CITIES)
 17 SDG: SDG 3 (HEALTHY LIFE…WELLBEING)
DEATHS

Deaths related to economic losses (GDP)
 Water related deaths (SDG)
 Death from car crash accident
 Death from illnesses (virus)
 Death from tobacco smoking and lung cancer
 ….
 Read more in the document indicators, targets and sustainable development
goals (17 SDG)

SUB-DIVISIONS OF THE DISASTER SYSTEM
TRANSPORT HEALTH HOUSING
TELE
COMMUNICATION
FOOD/
WATER
ENERGY
REFUGEE
DISPLACEMENT

Observing realities Mobilization for the
objective 2030
Projects:
What/Who/How/Whe
n/Where/Why….

THE WORLD IS GOING TO WORSEN
IN 2022 BECAUSE OF THE TITANIC SYNDROM
THE ACCOUNT OF DEAD BODIES- THE TRUST IS IN TECHNOLOGY AND COUNTING DEATH-
CLASSIC RISK RETURN ON INVESTMENT WITH THE INSURANC TO BUFFER THE RISK
DISASTER ROUTE
LOGIC OF 2005
DEAD BODY
MANAGEMENT
COVID 19
LOGIC OF WOLD
DEVELOPMENT
INTERNATIONAL
DEVELOPMENT
WORLD
RESTRICTION
IN 2020
FINANCIAL CRISIS
2007-2008
DERIVING RISK
WORLD PLANET TRAJECTORY
IN THE INTERNATIONAL
DEVELOPMENT = EXPANSION
BUSINESS BAIL OUT AND STIMULUS PACKAGE UNTIL WHEN ? FISCAL
AND MONETARY POLICY TO ENSURE THE PRICE STABILITY

SENDAI 2015-2030
IT IS NOW THAT WE ARE ATTEMPTING TO USE THE NEW FRAMEWORK
BECAUSE OF THE ENHANCING OF UNDERSTANDING ACTION
 HOWEVER, SOME EXPERT WHERE ALREADY VERY ADVANCED, BUT WAS PREVENTED TO USE IT
(PROFESSOR RAOULT WAS FAR ADVANCED-HE WAS IMPLEMENTING PERHAPS WITHOUT THE KNOLEDGE
OF UNITED NATIONS WHICH IS A CLAIM FOR THINKING GLOBAL AND ACTING LOCAL
 CHLOROQUINE HELPED TO REDUCE NUMBERS OF ILLNESSES, BUT THE INVESTMENT WAS NOT SERVING
THE PURPOSE OF GOVERNEMENTS IN THE LOGIC OF INTERNATIONAL TRADE AND BANKING SYSTEM
BORROWING AND LENDING MONEY, WHICH IS THE CLASSIS INTERNATIONAL SYSTEM, WHILE THE
SYSTEM ARE NOT PROVIDING THE NECESSARILY FUNDING.
 WE HAVE TO REMEMBER THE FINANCIAL CRISIS IN 2008, WHICH WAS A PREVIEW OF COVID 19,
BECAUSE GOVERNMENTS HAVE USED DRUGS, ILEGAL TRADE TO BOOST OFFICIALLY OR UNOFFICIALLY
THE NATIONAL GDP (GROSS DOMESTIC PRODUCT) WHICH WAS AN ACCOUNT OF BUSINESS OUTPUT.
 SO, COVID 19 WAS A REMAKE OF 2008 FINANCIAL CRISIS, BUT AS THIS TIME, THE CRISIS DID NOT
AFFECT THE BANKIGN SYSTEM, I THINK THE GOVERNEMENTS WERE MORE ETHICAL AND REFUSES TO
USE DRUG, CHLOROQUINE OR OTHER GOODS PROMOTED ON THE SOCIAL MEDIA TO BOOST THE
NATIONAL GDP, AS THE CENTRAL BANKS WERE WILLING TO FLOW MONIES IN THE COUNTRIES AND
GOVERNEMENTS COULD BORROW MONEY, SO DRUG ANDOTHER ILEGAL MATTERS TO PREVENT AND
CURE COVID 19 WERE DETERRED AND REPRESSED (AND PEOPLE BECAME OUTLAW DUE TO
RESTRICTION- SO THERE ARE SIMILARITIES WITH FINANCIAL CRISIS AND ALSO DISTINCTION
 IN THE SEARCH OF THE ENHENCEMENT OF UNDERSTANDING ACTION

WHY SENDAI FRAMEWORK DID NOT WORK BECAUSE OF THE STATE COUP-MONEY WAS NOT AVAILABLE FOR SENDAI, BECAUSE
OF THE ATTRACTION CREATED BY THE CENTRAL BANKS, WHICH DID NOT EXISTED DURING THE FINANCIAL CRISIS IN 2008 (IN
SUCH A WAY? SENDAI DID NOT EXIST IN 2008, HOWEVER, GOVERNEMENT WITHOUT THE KNOWLEDGE WERE USING SENDAI.
BUT IN 2020, SENDAI EXISTED, BUT AS THE BANKING SYSTEM WAS FIT FOR PURPOSE, THE SENDAI FRAMEWORK WAS
DISCARDED (WASTED) GOVERNEMENT IN 2020 PREFERRED FRESH MONEY AND NOT ILEGAL TRADE –AS IN 2008- TO BOOST
THEIR ECONOMY GDP- SO RAOULT WAS PREVENTED TO IMPLEMENT SENDAI BASED ON THE CHLOROQUININE AND OTHER
LOCAL SCIENCES
 CONCLUSION SENDAI IS THE LOCAL SCIENCED AGAINST DISASTERS AND ASKING
THE ORGANISATIONS TO REDUCE RISKS.
SENDAI DISASTER RISK REDUCTION IS
COMPETING WITH THE CENTRAL BANKS
Financial
crisis 2008
GDP (FROM
FINANCING
FLOWS)
THE FINANCING FLOWS
ARE DESTROYED
GOVERNMENT USED ILEGAL
TRADE TO BOOST THE GDP
GDP (FROM ILEGAL
SOURCE OF FINANCE
+
PROBLEM 2008
FACEBOOK AND SOCIAL
MEDIA DO NOT EXIST AS
SUCH
PRE- SENDAI
PRE- SENDAI

SENDAI DISASTER RISK REDUCTION IS
COMPETING WITH THE CENTRAL BANKS
Covid 19
GLOBAL CRISIS
GDP (FROM
FINANCING
FLOWS)
THE FINANCING FLOWS
ARE FIT CENTRAL BANK
CAN LEND MONEY TO
GOVERNEMENT
GOVERNMENT USED ILEGAL
TRADE TO BOOST THE GDP
GDP (FROM ILEGAL
SOURCE OF FINANCE
+
PROBLEM 2008
FACEBOOK AND SOCIAL
MEDIA DO NOT EXIST AS
SUCH
PRE- SENDAI
PRE- SENDAI
WHAT HAPPENED IN 2020-2022 ?
THE NEW BUSINESS ENTRIES ARE FACEBOOK AND SOCIAL MEDIA WHICH ARE
PLAYING THE SAME ROLE AS GOVERNEMENTS IN 2008- THEREFORE THEY ARE
COMPETITORS OF GOVERNEMENT- AND AS THE CENTRAL BANK IS FIT, THE
GOVERNEMENT DECIDED TO ELIMINATE A PRACTICE USED IN 2008- WHILE THIS
TIME, SENDAI WAS TOTALLY LEGAL (AND SOCIAL MEDIA AND RAOULT WAS FREE TO
PROMOTE THE LOCAL SCIENCE
THE INTERNATIONAL MARKET/ BUSINESS PRINCIPLE OF COMPARTIVE ADVANTAGES
GOVERNEMENTS
INTRODUCED THE
CONCEPT OF
FAKENEWS BECAUSE FACEBOOK WAS
REPLACING THE GOVERNEMENT
WHICH WAS MAKING PRE-SENDAI IN 2008
WHICH WAS BANNED IN 2020 TO USE THE CENTRAL
BANK MONEY
COVID 19 WAS AN ISSUE BETWEEN GLOBAL
MULTINATIONAL (FACEBOOK) AND
GOVERNEMENTS

Conclusion on the United Nations framework
disaster risk reduction 2015-2030 (Sendai)
 According to the theory of business comparative advantage (Michael Porter, Daniel Spulberg),
if the Sendai is not implemented it is because of the new entry, which is Facebook in 2020 in
competition with the central banks, governements –while Facebook, could have well be
paring with the covid vaccine pharmaceutical multinationals as an early warning system (as
required by sendai for governements to implement Multihazard Early Warning System (MEWS).
This was my vision of Senday based on the prevalence and the presence of the clouds, and
the social media in the world. In such a way Facebook helps to trace and discover the risks as
it can occur worldwide, if we are able to understand the social media communication.
 However, the Facebook could not be an instrument (MEWS) because it was banned by the
governments on the basis of the fakenews. There was a risk for USA to control the world with
the social media mulitnationals and the vaccines mulitnationals (all businesses were located
in the USA), including the central banks for the world (European central banks for EU).
Beside, as the government created the fakenews policy, Facebook could implement Sendai
either in order to replace the goverments that were boosting their GDP in 2008, when the
financial system was disable. The government in 2008, without being knowledgeable was
already using a form of Sendai (Pre-sendai )
 Conclusion the Sendai was perfect tool, but the world competition disabled the Unite nations
global strategy based on the causes of iillnesses and not the signs of illnesses
 We can hope that in the future that social can played a role as Multihazard Early warning
system. Because the presence of Facebook everywhere can help to anciticipate smalls signs
of risks, if the experts are able to understand social media communications.

Conclusion
 In order to use Sendai one needs to have both a financial crisis and a covid crisis,
in such a way that governments allow fakenews and the promotion of local
science, which is the bases of Sendai, which is understanding the disaster risk
(oppose to Hyogo, which was used with the vaccines, which is based on the dead
body management
 Conclusion how to implement Sendai ?
 Is this framework valid?
 Why the experts gathered in 2015 to change the dead body management (old
framework: Hyogo) into the new framework (Sendai) disaster risk reduction until
2030, if we have to make business as usual?
 VERY ODD! Particularly in countries with an history of centralism.
 What we observe today, is also, the self testing (USA, maybe in France) and the
market of drug in Germany, which is showing the way of how to implement Sendai
with the local solutions, while thinking global (which is sendai)

OBSERVING OUR WORLD THROUGH THE UNITED NATIONS
FRAMEWORK
FROM HYOGO – 2005/2015 TO SENDAI 2015-2030
2015
Hyogo
Treating
covid 19
2020 2022
2005
2015 2030
IN 2020 THERE WAS ‘’STATE COUP’’
THE FRAMEWORK DESIGNED/ CREATED FOR GLOBAL
DISASTER WAS WASTED
THE WORLD DID NOT USE WHAT IT WAS SAYING-
CONCLUSION THE WORLD IS LACKING OF LEADERSHIP
THE LOGIC CONSEQUENCE
OF DISASTER SUCH AS COVID
19 IS BECAUSE
THE WORLD IS NOT ABLE TO
MAKE WHAT IT IS SAYING
IN SPITE OF THE FACT THAT WE ARE CHANGING THE
WORLD, WE ARE CONSERVING THE WORLD WITH
FRAMEWORK WHICH SHOULD BE DISMANTLED, SO IN
2020 COVID 19 WAS THE MANAGEMENT OF DEAD
BOIDES 5WHICH IS HYOGO FRAMEWORK FOR ACTION
THE DRAMA OF COVID 19 THE WORLD LEADERSHIP
THE WORLD
AMBITION WAS
IN 2015-2030
AND WE DID WHAT WAS ALREADY INEFICIENT AND WE KNEW IT
THE WORLD EARTH PLANET IS IN 2022
IN THE SITUATION OF THE TITANIC
WE ARE CONTINUYING TO MAKE BUSINESS AS USUAL, WE
ARE SATISFYING NEEDS, AND NOT TAKING ACTIONS
DEAD BODY MANAGEMENT (HYOGO)
DISASTER RISK MANAGEMENT

Possible scenarios?
2005 2015 2020 2025 2030
N°
Per 100000
N-
N+
N-
<N°
?
Risk
reduction=
actions
Disaster
Risks
DATE OF CREATION
OF SENDAI
HYOGO
FRAMEWORK
SENDAI
FRAMEWORK
co
vid

Risk reductions
 Resilience strategy
 Gross Domestic Product (GDP)
 …
 Read more in the SDG global goals (and Sendai disaster risk reduction)

What happened between 2015-2020?
2005-2015 2015-2020
T°= 10 years T = 10 years
5 years

What happened between
2015-2020?
2005-
2015
2020
2030
T°= 10 years T = 10 years
5 years
COVID 19
2020 2022

STRUCTURE OF AN INDICATOR FOR HIGH OUTPUT
MANAGEMENT
Alert
Too late
Warning/
Action
Disaster
(too late
to take
action)
Predicted risk
Risk Arrival Time
N (-) < N°
DEATHS OF PEOPLE/
100000

Roles of an
indicator
?
N°
N+
Zero crisis
N°
N (-
)
Observing
realities
Predicted crisis
arrival time
ALER
T
Disaster Time
Actio
n
Start
End
Preparatio
n
Start
End
Monitoring
deaths

Country choices of an indicator (data on
the indicator hypothesis or parameter)
 the nature of the indicators
 the specifications
 timing
 data collection methods
 disaggregation to suit their national needs
 priorities.

BUILD BACK BETTER (BBB)
It is a logic based on knowledge. Sendai Disaster Risk
Reduction provide best practice on the BBB.
 BUILDING BACK BETTER MEANS FIRSTLY OBSERVING OUR WORLD, AND WHEN
WE/ORGANISATIONS (INDIVIDUAL, HOUSEHOLD, FIRMS, NGOS, GOVERNMENT
ARE IN JANUARY 2022.
 IF YOU ARE NOT ABLE TO ASSESS THE STATUS OF YOUR ORGANIZATION IN 2022,
YOU WILL NOT BE ABLE TO BUILD BACK BETTER.

SG1: End poverty in all its forms
everywhere

A CASE FOR POVERTY REDUCTION SDG1
TARGET 1.5 EXPOSURE

OBSERVING THE WORLD WITH
ITS WORDS AND ACTIONS:
FOREWORD ABOUT PEOPLE VULNERABILITY
SETTING THE PROBLEM OF OUR TODAY WORLD
IN WHICH WE ARE ALL LIVING IN
HEALTH
DOCTOR
2022
HEALTH
DOCTOR
BIRD CEO
REMAINING ISSUES FOR ALL
THE PRO-POOR
BUSINESS
WHICH IS
THE WORLD
France
MEDIA 20
MINUTES
RICH COUNTRIES POOR COUNTRIES
GLOBAL WARMING-SUSTAINABLE DEVELOPMENT
THE SMALL MINORITY THE HUGE MAJORITY
ONE EARTH PLANET
PARIS
Covid 19
BUSINESS PRODUCTIVE CAPACITY AND
CARRYING CAPACITY OF EARTH PLANET
1900 = 1billon people -------
2050 = 10 billion people.
Can we make business As Usual, can we?
There is a clear need for paradigm
change
for Business to societies and communities
(and not fr business as usual)
SETTING
THE RIGHT
PROBLEM

ABOUT THE VULNERABILITY AND POVERTY
OBSERVING THE WORLD WITH
ITS WORDS AND ACTIONS:
 ‘’HOMELESS PEOPLE AND VULNERABLES ARE NOT
VULNERABLE OR POOR, IT IS THE SOCIETY WHO ARE
MAKING THEM POOR AND VICTIMS OF THEIR SOCIETIES ‘’
 (source: media 20 minutes,
COVID VACCINES AND THOSE THAT ARE NOT WILLING TO IMMUNIZE)
SETTING THE PROBLEM OF OUR TODAY WORLD IN WHICH WE ARE ALL LIVING IN
HEALTH
DOCTOR
2022
HEALTH
DOCTOR
BIRD CEO
France
MEDIA 20
MINUTES
PARIS
Covid 19
SETTING
THE RIGHT
PROBLEM

 OBSERVIGN THE WORLD WITH ITS WORDS
AND ACTIONS:
AS A PROFESSIONAL IN DEVELOPMENT, FOR A LONG TIME DURING MY
EXPERIENCE THIS BASIC MATTER CAN APPLY FOR ALL RISKS. WHEN
PERCEIVING THE RISK THROUGH THE LENSE OF VULNERABILITY
AND VICTIMS OF THE SOCIAL SYSTEM. IS THE SOCIETY NOT
MAKING A MORE FRAGILE WORLD IN THE 21ST CENTURY
COMPARED TO OUR ANCESTORS CONFRONTED WITH HUGE
CHALLENGES, WITH FEWER RESOURCE AND PRODUCTION CAPACITY
HEALTH
DOCTOR
HEALTH
DOCTOR
BIRD CEO
THE PRO-POOR
BUSINESS
WHICH IS
THE WORLD
ONE EARTH PLANET
SETTING
THE RIGHT
PROBLEM

YOU HAVE THE QUESTION OF HUMAN RIGHT- WE ALL
HAVE THE RIGHT TO BE WEAK, BAD, NEGATIVE,
VULNERABLE AND POOR…WITHOUT BEING
CRIMINALIZED, DISPLACED, VICTIMS, SEGREGATED,
PERSECUTED…SO BESIDES THE RISK, THESE NEW
CHALLENGES ARE A MUCH HIGHER PRIROTIES THAN
THE SO CALLDES RISKS ITSELF BASED ON THE PAST
PERCEPTION OF THE RISK REALTIES.
HEALTH
DOCTOR
2022
HEALTH
DOCTOR
BIRD CEO
REMAINING ISSUES FOR ALL
THE PRO-POOR
BUSINESS
WHICH IS
THE WORLD
France
MEDIA 20
MINUTES
RICH COUNTRIES POOR COUNTRIES
GLOBAL WARMING-SUSTAINABLE DEVELOPMENT
THE SMALL MINORITY THE HUGE MAJORITY
ONE EARTH PLANET
PARIS
Covid 19
SETTING
THE RIGHT
PROBLEM
BUSINESS INNOVA
RESEARCH
DEVELOPMENT

A BIT OF THEORY IN 2022
 NEGATIVE PERCEPTIONS VERSUS POSITIVE PERCEPTIONS
 AND ADAPTIVE CAPACITIES (STRATEGIES)
 DESCARTES ANALYSIS VERSUS PASCAL ANALYSIS
 TRANSFORMING OUR WORLD
 A POSSIBLE REPRESENTATION OF AN ORGANISATION (INDIVIDUAL, HOUSEHOLD,
NGO, FIRM, GOVERNMENT) GROUP = THE WATER MODEL- HOW YOU SEE
SOCIETY IS BASE THE CLOSE UP LOOK AND THE SCALE OF THE OBSERVATION
(MACRO OR MICRO)-> MACRO VIEWPOINT OR A MICRO VIEWPOINT.

The different representations of societies in the scientifical
world of Descartes analysis and the systemic world of Pascal (analysis)
0
negativity positivity
+
-
neutrality
Descartes static world of analytic
Sytemic world of Pascal Analysis
(dangers and opportunities)
The historical transformation of nature into a social
fabrication? (creation and production) –national, regional
and global worlds (occident versus orient and the global
world)
reality
Negative
perception
of reality
(view
points)
Danger
Positive
perception
of reality
(view
points)
Opportunity
danger opportunity
(2 different sides of
the same reality)
DESCARTES AND PASCAL ANALYSIS

‘’PERCEIVING’’ is an ISSUE WITH SOCIETY ADAPTATION- HOW ADAPTED ARE
SOCIEITES- THE MORE ADAPTED THE FEWER RISKS
YOU ARE SUFFERING BECAUSE ‘’YOU ARE NOT ADAPTED’’
STRATEGIC ADAPTATION – ADAPTIVE MANAGEMENT IS KEY!
 It is a belief, people are perceiving something ‘’ THEY HAVE SEEN SOMETHING THAT IS PAINFULL TO
THEM, AND THEY CAN RENDER YOU RESPONSIBLE FOR THEIR LACK OF ADAPTATION’’ IN SUCH A WAY THE
SYSTEM (SOCIETY CAN GO AGAINST YOU) ‘’WETHER THE SOCIETY IS ADAPTED OR NOT’’
 AND THEN THE RESISTANCE TO CHANGE CAN BE DIFFICULT DEPENDING ON WHO YOU ARE AND WHAT IS
YOUR GROUP ORIGIN (ADAPTATION OR ADAPTATIVE CAPACITY)
 They belive that the thing exists
 They are able to contextualized it in order to transform what is perceived into their own realities
(through the lense of the elements they have contextualized)
 The realities are their own realities that can be shared or not according to the groups in which you
have been raised from ‘’nature to social’’
Physical
risks
Nature Human
risks
People
Facts
Beliefs
Opinions
Viewpoints
….
What is
supposed
(Perceived) to
be a violence
or a danger ?
RISK
EFFI
CIEN
CY

The rules of the games of societies (to
transform the world (from words to actions)
 Education
 Laws
 Policies
 Elections
 Democracy
 Solidarity
 Regulations
 Health
 Jails
 …..
Danger
(negativity
world)
Opportunity
(Positivity
world)
World of Money World of
Power
Innovation/
cooperation
Risks/vul
nerabilit
y
Moving from Potential risks to potential cooperation
World of
diplomacy
Multilateralism/
multidisciplianry
Enforce
ment of
the
world
reality
World reality ‘’social
From the ‘’world of
World
forces
Natural
Human
Forces
Reality (ies)
(natural,
social…)
‘’Business
models’’
Perception
of risks
Perception of
opportunities
Policing
TRADITIONAL SOCIETY (INCLUDING ADVANCED SOCIETIES)
Perceptions
of actions
CONSTRUCTION AND CONSERVATION, ARTS
AND TRADE SOCIETIES
THE SCIETIFICAL
SOCIETY
XXI ST
XX TH
2
1
0
0
TRANSFORM
ING OUR
WORLD
THE WORLD
WE WANT
ACCELERATE
THE DECADE
FOR ACTION
2030
PARADIGM
CHANGES

The representation of society in the undisturbed world of cities (a scientifical
representation, of course) human world is modeled like a fluid (hence the
importance of data –data mining, and surveillance society- of course, the science is
the expression of the viewpoint of the power.
HOW GROUPS ARE FORMING IN THE PHYSICAL WORLD ACCORDING TO THEIR AFFINITIES (CAPACITY TO SPLIT, SHARE, MOBILIZE, COMMUNICATE,
EXCHANGE, CARRY MESSAGES -….WITHOUT QUESTIONNING THE PUBLIC ORDER- WHICH IS A POLICING MATTER AND ELECTRONIC SURVEILLANCE
TODAY- THE RIGHT TO DEMONSTRATE IS ACCEPTED TODAY
When you look closely at water? As I
did today for the society, human
beings are not organized in the same
way, they are gathering according to
forces (affinities: likes, dislikes….):
God groups, Iranian groups, Without
paper group, Standing by
groups,…POSTERS ARE ALSO
MATERIALIZING THE IMAGE OF THE
PAST (MARCEL PROUST, WHAT PEOPLE
LOVE…) AND THE SHOPPING CENTER
GROUP (Travelers, shoppers….)
Real world: shoppers
(money groups)
travelers (the majority
of wealthy persons
Public order and the
insible world
(Police
surveillance)
Posters
(Marcel Proust
What we love
Foreigners and
Vulnerable
groups (demonstration)
‘’God Group’’
‘’Iranian Prostesters’’
‘’Paperless
demonstrators’’
…..
Power shaping
the society

The Homoeconomicus is acting like the oil in the water with
the interaction of forces, when the individuals are not from
the same collectivity (either water or oil). The cost of
adaptions can be a huge Investment for both societies (on
the shoulder of the individuals or the collectivity (states,
other organized groups: business, NGO…
 IF YOU PUT OIL IN THE WATER, THE OIL DOES MIX WITH THE
WATER IT IS CREATING AN EMULSION DUE TO THE INTERFACE
AND FORCES THAT DEVELOPED BETWEEN THE WATER AND THE
OIL Forces between
the water and
the oil for
mixing
water
oil
F (oil,
air)
F (oil,
water)
F(water,
air, oil)
Besides the Homoeconimicus cost
is important from rational to
irrational economicus model
60% of the world
population
Adapting is cheap
conforming to the
production model based
on Ford and Taylor;
Maslow
Too
expensive
for the
business
model
rationa
l
optimists
pessimists

Conclusion: the business society is likely to correct your
behavior or evolution in order to adapt to the economic
model it is homoeconomicus.
 If you are optimistic -> you are irrational (for the normal curve where the
business production considered that 60% of people are rational)
 If you are pessimistic -> you are irrational (For the normal curve where the
production considered that 60% of the people are rational)
 So our society today is challenging the ‘’rat race’’ and the Business As Usual,
which has created a huge impacts of people lives, livelyhood and properties. (If
you are not in the 60% who are figthing from Birth to Death to Be in, you are
likely to be marginalized, discriminated…excluded, and a 2nd class citizens,
unable to work, to get a family, to pay taxes…so, you are living in the Kitchen
soup, homeless house, you are likely to be jailed, victims…

THEMES FOUND IN THE HAPPY NEW YEAR 2022
HUMANITY IS
FINISHED (1945) INTERNATIONAL
DEVELOPMENT IS
FINISHED (1975)
DIGITAL
HUMANITY SUSTAINABLE
DEVELOPMENT
(ANTROPOCEN)+
17 POST 2015
SDG
THE JOURNEY IS
BETWEEN
DANGERS AND
OPPORTUNITIES
BUILDING THE HUMAN
RESILIENCE
TRANSFORMING
OUR WORLD (2012)
THE WORLD WE
WANT
HUMAN
GEOGRAPHY
DEVELOPMENT
BELIEFS: RELIGIONS
AND ECONOMIES

CONCEPTS AND PRINCIPLES
 ECONOMY BREAKDOWN
 RELIGIOUS BREAKDOWN
 PHILANTROPY
 MANAGEMENT BY OBJECTIVE
 HAZARD MANAGEMENT COMPONENTS
 TRUST FOR MONEY
 NAVIGATING IN DIFFICULT TIME
 SOLVING ISSUES = SETTING ISSUES
 SUPPLY AND DEMAND
 BUSINESS PRINCIPLE
MONEY AND
TRUST
ORGANIZATION
MANAGEMENT

 BUILD BACK BETTER
 MASTER LAWS AND PRINCIPLES
 MASLOW PYRAMID OF NEED HIERARCHY

THE ONLY WAY TO SURVIVE ON THE EARTH PLANET TODAY IS TO PRODUCE AND TO SAVE
(SAVE MORE AND PRODUCE BETTER)- THE ISSUE IS THE PRODUCTIVE CAPACITY AND THE EARTH PLANET CARRYING
CAPACITY- HUMANITY IS DEAD (IT IS THE DIGITAL HUMANITY?)- GAIA (NATURE) IS KING.
 THE PREDOMINANT CULTURES ARE THE ENGINEERED WORKS WITH THE WISE
KNWOLEDGE
 ENGINEERING WORKS ARE EMBEDDED IN THE OCCIDENT AND THE WESTERN
CIVILISATION FOR SEVERAL CENTURIES- SO IT WOULD BE DIFFICULT TO IMAGINE
THAT YOU CAN CHANGE THE ENGINEERING BEHAVIOR IN ONE NIGHT, WHICH
WOULD BE A SHIFT FROM HARD THINKING TECHNOLOGY TO REPLACE NATURE TO
A SOFT THINKING ABOUT THE REJUVENATION OF NATURE AND NATURAL LIFE.
 THESE TWO SCIENCES ARE DIFFERENT AND COMPLEMENTARY, IN THE VIEW OF THE
POLITICS, THE NATURE OF MODERN CAPITALISM, CORPORATE SOCIAL
RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT.
LOCAL VERSUS GLOBAL SCIENCES

The difference between the mermaid and the muse
musics was very spectacular in 2020, 2021…
 In 2022 a best wish is to
learn to differentiate
the mermaid music
which can stress your
organisation (individual,
household, firm, NGO,
gouvernement) and the
muse’s music the muse,
which is powerful tool
for innovation and
growth. Thus better
health, happiness,
wellbeing, prosperity
and security for all.
The Muse music The Mermaid music
Photo credit:
Pinterest (internet)
Lucy in the sky with the diamond

TRANSFORMING OUR WORLD IS STILL REAL
DESPITE OF THE COVID 19 -2019, 2020, 2021
and 2022. IT IS UP TO US!?
 People
 Planet
 Prosperity
 Peace
 Partnership
READ THE DECLARATION OF AGENDA FOR ACTION 2030
https://sdgs.un.org/2030agenda
I RECALL THAT YOUR ORGANIZATION NEEDS TO FIGHT AGAINST
INTERNATIONAL TRADE
TO IMPLEMENT THE SUSTAINABLE DEVELOPMENT GOALS, WHICH HAVE
BEEN AGREED WITH THE MEMBER STATES, EVEN IF THEY STILL SLEEPING
IN 2022 AND NOT MAKING ENOUGH EFFORT TO PROMOTE THE SDG
GLOBAL GOALS
THERE IS NO SOLIDARTY, COOPERATION IS NOT REDUCING POVERTY, THE
GENDER PARITY IS A FAKENEWS…THERE IS A LACK OF EDUCATION, THE
WORLD IS TOILET IN VIEW OF THE ENVIRONMENTAL SAVAGES….LACK OF
LEADERSHIP, POVERTY HAS INCREASED IN 2022? RICH COUNTRIES ARE
RICHER THAN BEFORE AND POORER ARE EVEN POORER? SOLIDARITY IS
BETWEEN FRIENDS ONLY…SO IT IS NOT ACCEPTABLE
BANKS AND INSURANCE COMPANIES ARE NOT GIVING THE PEOPLE MONEY
TO IMPLEMENT THE SUSTAINABLE DEVELOPMENT, FIRM ORGANISATIONS
ARE NOT PHILANTROPISTS…SO YOU NEED TO REMOVE YOURS SLEEVES IN
2022 AND STRIVE FOR A TRUE SUSTAINABLE PROGRESS THAT ARE LONG
LASTING FOR ALL AND WHICH CAN BRING
TRAJECTORIES FOR 2022

CHECKED FACTS
Climate
change/
action
Paris
agreement
-2015-2030
Poverty reduction: $1.2 per day (poor
countries (rich countries, America, France
and Europe it is $32 per day).The gap is too
big, you need to reduce the poverty gap
Almost 1 billion starving people in the
world. Covid 19 was a disaster. What are
eating tell us who we are? The world food
system needs to be changed? Food
waste…Famers are the food producers,
but they are not eating…
Wellbeing, healthy life and nutritious
foods
40 million people are killed annually
with the food system and None
Communicable diseases + the supply
chain logistic breakdown. So, you need
to eath lesser ($2000 Kcal per day,
and exercise more…)
https://sustainabledevelopment.un.org/?page=view&nr=2125&type=400&menu=35
READ MORE

2 MOST IMPORTANT BELIEFS OF HUMANITY ARE
I AM
PRESENTING,
BEFORE
STARTING TO
WISH YOU A
HAPPY NEW
YEAR 2022…
…THE FRAMEWORKS
(THE MASTERS+ THE
SUBDIVISION OF
SCIENCE OF HAZARDS)
PREPARE YOURSELF FOR THE NEXT CRISIS TO ENJOY YEAR 2022

ECONOMY BREAKDOWN
ECONOMY
TRADE NOT TRADE
HUMANITARIAN
ACTION
BUSINESS
CORPORATE SOCIAL
RESPONSIBILITY
CAPITALISTIC
SUSTAINABLE
DEVELOPMENT
SUSTAINABLE
DEVELOPMENT
CAPITALIST
SOCIALISM
COMMUNISM
PHILANTROPY ?
Foundation Capitalist
Social Economy
GOVERNMENTS NGO

Case of the Philantropy Organisation?
 Is it capitalistic or socialist?
 In the US, if we take the Rocky feller Foundation, for example,
 Before having created the foundation, Rockyfeller needed to accumulate the wealth with the oil
production. The money of the oil production helped the poor families. (In Europe, it is social
solidarity economy, such as association, mutualism, funds..). However it is not free money…such
as in the Humanitarian action?(Same behavior with the Nobel prize is a gift from Mr Nobel a
armement merchant)
 When you are making humanitarian action, the business owner, does not expect to gain a profit
in the donation. When we look at philantropy organization, most of donations are based on a
previuos capitalistic transaction. For examples Bill Gates is a Philantropist, however, is main job
is the sales of computer softwares, which is attracting huge profit for the Philantropist.
 So, I kept the philantropy organization not in the solidarity economy (as in France….), but in the
real meaning of Philantrophy, which is made by successful business persons, who decides that
their financial successes were based on the exchanges and the trade. In France Philantropy
would be classified as a not for profit organisation as the money would come from the state, or
the US philantropist…Most philantropies come for the Protestant countries (US, UK…)

1 RST OBSERVING HOW OUR WORLD WORKS- THE MOST IMPORTANT IS THE ORGANISATION
OBJECTIVE
 WITH THE SAME ORGANIZATIONAL GOODS, PEOPLE CAN BUILD
 - A CHURCH
 - A SCHOOL
 - A DRINKING HOUSE
 ….
 THE RISK SHARING, MOST IMPORTANT IS THE ORGANISATION OBJECTIVES!
 COVID 19 WAS AN ORGANIZATION OBJECTIVES (MOST OF ORGANIZATION CHOICES ARE
BASED ON OBJECTIVES
 (IF YOU DO NOT LOOK AT THE OBJECTIVE, YOUR ORGANISATION IS FAILING…

SCIENCE OF HAZARDS (PASCAL ANALYSIS)
HAZARDS ARE ABOUT (SOURCE: HEALTH DICTIONARY)
WATER/
FOOD
HOUSING
HOW TO MANAGE
THE RISK ?
COVID 19 KILLER
VISION OF COVID 19 2020-2022
IN THE FOLLOW UP OF ORGANIZATION
OBJECTIVES
GOVERNMENTS/CSO/MULTINATIONALS ORGANIZING FOR ACTIONS
BUT OF COURSE THEY ARE MANY OTHER WAYS TO ORGANIZE FOR ACTIONS
AS LONG AS YOUR GOVERNEMENT ALLOWS YOUR SELF ORGANISATIONS ?

THE ISSUE OF ORGANIZING IS TRUST AND TRUST IS MONEY
COVID 19
(ILLNESS)
OF
COURSE!
BUT
MONEY
TRUST
YES!
PANDEMICS
RESOURCE
RESTRICTION
ORGANIZING
FOR ACTION
£
$€
MONEY
QUANTITY &QUALITY
1
2
2
1
3
3
1
3
4
4
4
1
5
6
7
ij Elements
of the trust

THE ROLE OF TRUST
TRUS
T
ORGANISATION
COVID 19
MONEY
RESOURCE
ETC2.
..
ETC1…
TRUST COVID
GOVERNMENT
100%
0%
0 %
100%
50% 50%
LINKAGES
1
2
3
4
7
6
21
34
21
A TOOL FOR ORGANIZATION TO
NAVIGATE IN DIFFICULT TIME
MONEY
+
-
GOVERNMENT
KEEPING THE TRUST
WITH THE TRUST
ELEMENTS
AVAILABLE AT THE
TIME OF THE CRISIS
TO AVOID TO
CAPSIZE THE
COUNTRY
ORGANISATION
KEEPING
THE
TRUST
MONEY
Trust building
and keeping

The solving issue is a function of the setting issue
(In 2020, Humanity poses the problem of covid 19
in term of health)
(issue setting health) this has led to the
imaginary process of a pandemics, thus the
vaccine was regarded as the best solution (all
others were fakenews) However, we start to
discover in 2022, that we are going to live
with the covid illness for ever

HEALTH IS THE PRECONDITION OF COVID 19 AND MANAGING BY OBJECTIVE IS
THE GOVERNMENT AIM AT: RAISING THE MONEY
HEALTH
MONEY
How the money is measured?
What the
economy (health)
needs
What is
money
weighting?
Supply Demand
Basic (*) System of trust building and keeping in the market system
Covid
Vaccines
Central
bank
money
• (*) Basic
because you
need to add
more:
• Information
• Politics
• …
National
balance sheet
for budgeting
A kind of gift
economy
(vaccine is a
gift offered by
the
governement
to the clients
(citizens) who
are paying for
the good sold
in the country

‘’Business Principle’’= THE EXCHANGE
 If the vaccines are not in the country shelves, and if the customers do not like
choloroquine, or local drugs…the government which sell the covid vaccine will
order the vaccine to the suppliers, which are the pharmaceutical industries.
 So, the production process of vaccines are not immediately available. It takes
time to produce vaccines, and the pharmaceutical industries need to know how
many covid doses, in order to ensure profitability. Otherwise, if there is no
vaccine, the manufacturers will not produce the vaccines.
How much
money do you
have?
3
0 20
Covid vaccines
$10
VACCINE BOX
What is the
sale price?
$
$
0
Trust
sharing
Equity, corruption, ethics, performance,
control….proxi votes, whistleblowing, CDO…mastering
money
Rentability, interest rate, risk
return cashflows, source of
finance

OBJECTIVE OF HAPPY NEW YEAR
TO BUILD BACK BETTER (BBB)
 BBB IS SENDAI 2015 LOGIC OF DISASTER RISK REDUCTION (IT IS VERY POPULAR
WITH THE POLITICIANS – HOWEVER YOU NEED TO UNDERSTAND WHERE YOUR
ORGANISATION IS TODAY, TO BUILD BACK BETTER, WHICH IS VERY DIFFICULT IN
AN INTERCONNECTED WORLD (EVEN IF ELECTRONIC SURVEILLANCE, BIG
DATA….KNOWLEDGE, THE UNCERTAINTIES AND THE SURPRISES ARE ‘’ALWAYS
KING’’; ANNUALLY WE ARE INVESTING A HUGE AMOUNT OF MONEY TO
FORECAST AND CREATE A PROSPECTIVE OF A BETTER FUTURE, AND AS YOU CAN
SEE IT RARELY HAPPENING.
 SO CONSIDER THE SURPRISES ARE A NORMAL WAY OF LIFE, IN ORDER TO AVOID
TO BE DECEIVED AND STRIVE FOR A BETTER WORLD FOR ALL.

THE REFERENCE OF HUMANITY MASTERS
(Internet usefull engineering principes)
MASTER ONE: THE PARETO LAW
An economy is said to be in a Pareto optimum state when no economic changes can make one
individual better off without making at least one other individual worse off.
MASTER TWO: MURPHY LAW
Organizations have to expect the unexpected. If anything can go wrong, it will.
MASTER THREE: PASCAL LAW ON PRESSURE
Mechanical application of hydraulics to the flow viruses (or risk generally speaking)
MASTER FOUR: PETER PRINCIPLE
Why things always go wrong. According to Dr Laurence Peter make the difference between
difficult and different. When you are a top professional, you are failing because it is different
(and not difficult). So, you need to work from the technical to the managerial skills as you
are growing professionally
THEY ARE VERY BASIC LAWS OF SCIENCE, WHICH ARE ALWAYS ACTING WITHOUT A CONSCIENCE
THAT THESE LAWS ARE GOVERNING THE DAILY LIVES OF YOUR ORGANIZATIONS.

Then you still have to understand the
Maslow Pyramid of Need Hierarchy
 They are many pyramid of needs (Arab, Chinese,
Indians…food pyramid) However, the Maslow Pyramid is an
attractive one in the western world.
 With the Various needs from the Physiology to self esteem.
 It is said that the success is measured by the highest level,
which is the acturalization (in the way the pyramid was
designed by Maslow (USA administrative worker)
 (However, I urge you to learn about other cultures’ need
hierarchy pyramid to have good relationships with
foreigners of your culture and to boost your connectivity
with the rest of the world)

Conclusion: Transfroming our world and the world we want, beyond the legal
aspect is a decision makign model and plannig from where we are and where we
are going.
 Decision making model:
January
2022-
Where
you are
now
Where
you want
to be in
Dec 2030?
Trajectories (*)
(*) According to the
ressources,
pathways, dangers
and opportunities
The World We want (WWW),
‘’United Nations
Transforming our world’’
2023
The world you want

Maslow, indian, arab….food…BIRD
pyramids
 In occident we know only the Maslow Pyramid, however, they are many
pyramids of needs in the world and we different entry points to climb the
ladder of the need hierarchy…Maslow stipulated that one cannot climb the
need hierarchy without solving the lowest level of needs to go to the next
level. So, there is only one way to move from the physiological needs to the
security needs, then social and self-esteem and actuarization needs (the
physiology are the lowest needs in the pyramid, and the actuarization is the
highest. So, you need climb all the needs from physiology, then security, going
to social, self esteem and terminate with the toppest need (actuarisation).
This classic pyramid of the past, is a motivator, however, in modern times,
they are other motivors that are represented in new pyramids of needs
(search for them)

Conclusion: Classic Maslow
 It is based on the legal and economic aspect of the business world, which is in
the framework of the International development, which is slowly
disappearing..and the sustainable development based on the corporate social
responsibility, where the business organisation are to strive far beyond the
classic norms to incorporated social, environmental protection, humanism,
ethics….(and not just legal and economy aspect of businesses)
 So, countries need to accelerate the sustainable development, while the
covid 19 created a stop…Building back better in key wih the acceleration by
building the business case with with:
 - where we are now
 - where we want to go, and
 - how we ant to go
The world we want
Transforming our world

Conclusion: the materiality of the world
 It can lead directly to people business and Human rights, the freedom and
privacies, the enforcement of rights…you can make some extra efforts to
reach these goals, which are in the Post 205 Sustainable Development Goals,
moving from words to actions.
Thinking
Is not an
action
Removing
suffering
Is an
action
You can make a nice
theory, but if you are
not acting it will stay
an important theory
It is your leadership
style that matters
Moving from
words to actions
Is your words
creating an action?
Think Global act
local
UNITED
NATIONS ACTIONS
(US TOGETHER
AND THE WORLD WE
WANT)

WHAT YOU ARE GOING TO FIND IN 2022 ?
OU ORGANIZATION NEEDS TO REACT AND ADJUST YOUR EFFORT TO THE CHALLENGES OF 2022
THREATS, RISKS
AND
UNCERTAINTIES
ARE PREDOMINANT
DEFENSE = ATTACK
THE
CHALLENGES IN
2022
NEUTRALITY
BUSINESS INNOVATION REEARCH DEVELOPMENT
CLASSIC CAPITALISM SUSTAINABLE DEVELOPMENT
THE RISK EFFICIENCY IS A FIGHT FOR ADAPTATION
LIFE DOES
NOT TEL
WHAT
INSIDE THE
GIFT
THE ROLE OF
NATURE
WE ARE ALL FROM A
VILLAGE, A CITY AND
THE WORLD
You can call it
also the
surprise!
COVID 19,WAR, NATURAL HAZARD, TERRORISM, NUCLEAR BURST…
THE ROLE OF
NATURE
WE ARE ALL FROM A
VILLAGE, A CITY AND
THE WORLD
XXTH-XXI ST Globalization process
(SPEED, TECHNOLOGY)
LIFE DOES
NOT TEL
WHAT
INSIDE THE
GIFT
You can call it
also the
surprise!
SURVEILLANCE
SOCIETY
TECHNOPOLICE,
ENFORCEMENT,
POLICIES
XXTH-XXI ST Globalization process
(SPEED, TECHNOLOGY)
SURVEILLANCE
SOCIETY
TECHNOPOLICE,
ENFORCEMENT,
POLICIES

Short Synoptic of world development
(Author)- THE FIGHT BETWEEN OCCIDENT AND ORIENT
CAPITALISM COMMUNISM
SUSTAINABLE DEVELOPMENT
BUSINESS CSR
(ENTERPRISE)
17 SUSTAINABLE
DEVELOPMENT
GOALS
ENTERPRISE
CAPITALISM
COUNTRY
VNRs
INTERNATIONAL TRADE
TRADE AND
DEVELOPMENT
AGENDA 2030
SOCIALISMS
FREE OR
LIBERALISM
KEYNESIANISM
SHAREHOLDER
PROFITS
HOW TO TREAT THE INTERNATIONAL RISKS IN 2022 AND BEYOND
EXPANSION
STATE
CAPITALISM
ORGANISATION
INTERVENTION
NO INTERVENTION
PHILANTROPY
THE GLOBAL WORLD VISION (AUTHOR)
UNCERTAINTIES

(no regulation)
Pure
capitalism
Keneysian
International
trade &
Development
Agenda 2030
Regulated
Capitalism
(Free Liberalism)
State
Sustainable
Development
Country VNRs
Philantropy
Shareholder
Profit CSR
Country VNRs
Capitalist
Enterprise
Socialism
Country VNRs
International
Trade
4
3
2
1
1 2 3 4
Humanitai
re
0
LEVELS OF
RESTRICTION
Sustainable
Development
Levels of
Freedom
2022 (only 5
countries
Covid 19
Business
Worker?
ORGANISATION &
STATE intervention
(with planist and
controls)
Invisible Hand
(OF CAPITALISM)
(Adam Smith)
Dirigism
(business or state
intervention)
Adam
Smith
(invisible
Hand)

POSSIBLE SCENARIO
EXPANSION
RISKS
CSR
COMMUNISM
PUSH
CAPITALISM
PUSH

Levels of
restrictio
n
Levels of
Freedom
1 2 3 4
1
2
3
4
Invisible
hand
(Adam
Smith)
Dirigism or
planism
Business 1.1.
Worker
11
14 24
31
Socialism 31 CSR 3.2
International trade and
Development 3.4
Agenda 2030 (44)
44
Country VNR
44
33
44

Dialogue Box in international relationship
(InternationalCooperation strategy)
CSR 32

How the money works (through investment and then
development)
No ressource
No health
Health
Resource
No
investment
No development
Poverty
Vicious cycle of poverty
Virtuous cycle of development
Zero poverty
Investment
development
Source: author
adaptation from
Economist E.F. Dr
Schumacher
vicious cycle of
poverty
From Poverty (vicious cycle of Poverty) to
wealth, happiness, wellbeing….(virtuous
cycle of prosperity)
HOW FINANCE WORKS ?
Business Innovation Research
Development Model based on
the ’’human body nervous cell
electrical transmission system’’
ECONOMY FINANCE
2008
Financial
crisis
Aust
erity
crisis
Covid
Crisis
Crisis
Money travels/flows (see the finance)
Similar to the nervous system cells
Living being electrical current

THE ORIGIN OF ‘’HAPPY NEW YEAR’’ (wikipedia)
 THE RICH AND WEALTHY MESOPOTAMIA: 4000 YEARS BEFORE JESUS CHRIST HUMANITY IS BUILDING THE BABEL TOWER
 Remark: we have the same similar behavior in Paris with the Forum des halles and the St Eustache
Church (famous after Notre Dame de Paris, which is still under reconstruction since the roof took fire)
 With the wealth we are building towers. Towers are symbols of financial power. 11/09/2001
terrorist attack was against the financial towers in the USA (symbol of capitalism and the success brought
by money) ?
The risk is like a Babel
Tower, it is escalating, and
we never know when it is
finished?
Risk start
MURPHY LAW
THE
BABEL
TOWER
?
Dec.
2019
March
2020
2021
2022
Risk
adaptation
Risk
explosion
Covid 19 is like a ‘’small baby’’ (This baby is very bad. We did not want it…however, w have to reasonnably live with it), which is born, and
then try to grow and learn to climb the stairs, to find independence and autonomous to become self-and the society (health) creates a restriction?
Covid/risk Start
Covid adapts to our world (and also, societies are
adapting to it, it is a dual process, such as in
chemical reaction: Covid Society)
Risk/covid out of control
(Risk explosion)

The future of covid 19 and the variants (omicron…)- Through the lense of signs of illness (which is the old paradigm of
development) We are always transforming our world, hower, the new paradigms take time time to be implement….? Which
is transforming with the causes of illnesses and undervelopment). So, the sustainable development since end of cold war,
is progressing, how it slow, and covid 19 returned the world society in the old thinking or risk. (signs rather than causes)
 It is similar to HIV/AIDS (there no mystery about it)
 When covid 19 has occured, at the same time, we have learned that today, humanity
can live with HIV/AIDs (while they are several million on people in the world affected
and killed by the HIV/AID (which also a virus illness)
COVID 19/RISK
COVID 19/Covid crisis
(Variants, Omicron)
Covid 19 is rather a ‘’method’’ than a ‘’logic’’ (remember, we have used the fanstastic of a pandemic
of the past
Covid 19/Risk
adaptation
Method of fantastic=
old pandemic
Society adaptation
with Covid Vaccines
Society resources and
money circulation
2008
Financial
crisis
Banks
bail out
money
(QE, EU
Bazooka,
negative
interest
Deflation
risk, oil
price
2020
The illusion of finance or () the illusion of covid 19
Hiv/aids
(Before
2020)
HIV/AIDS
after 2020
Business marketing brand: after 2020, people can
live a normal life with the virus HIV/AID (Paris
municipality public advertisment: DECAUX)

The role of money and the resource is the controling factor
of diseases
 It is rejoigning the fact (but with a different understanding of what the United
Nations International Strategy Disaster Reduction(*) UNISDR director said about
the virus: VIRUS is natural, only disasters are man made
(*) We have used the old United Nations disaster reduction strategy and not the new United Nations Sendai Frameworkd for Disaster Risk Reduction because covid
19 was the old method of United Nations (about reducing the sign of covid illness and counting dead bodies, while the new United Nations Disaster Risk Reduction
is about reducing disaster risk (which is the 2015 new framework)
MARKETING
BRAND about HIV
(DECAUX Paris
(AFTER 2020-21
COVID)
UNITED NATION
INTERNATIONAL
DISASTER STRATEGY
(BEFORE 2015) UNISDR
A virus is natural,
only disasters are
man made
Virus
HIV/AID
COVID
19
‘’The future of
Finance = The
future of covid
19/crisis’’
(author)
Use a
condom
Use a
mask
2020 You can
live with
HIV/AID
After
2020
Conclusion
?

Conclusion: The finance is in the Green
Business to save the digital humanity (with
the Freedom and Human rights
Before
2020
(Covid 19)
HIV
Covid
19
Now You
can live
with HIV
DECAUX Publicity (Marketing
Brand on the HIV
(via Paris Municipality)
What is the
future of
Finance? =
What is the
future of covid
After 2020
(before a new
risk/virus)
CONFORMISTS
TERRORISTS
DESTABILIZERS
KILLERS
TRANSMISSION
SURVEILLANCE
?
GREY
BUSINESS
GREY
BUSINES
Green
Business
WHO
Pandemic
Alert

Conclusion:
processus covid 19 from words to actions
 We can see that the Governmental Methods in half in the
way of the new paradigm, which is moving from :
WORDS TO ACTIONS
(‘’ACCELERATE THE DECADE FOR ACTION 2030’’)
WORDS:
PANDEMICS
NOW WE
CAN LIVE
WITHOUT
THE PROBLEM IS THE ACTION? WHY? BECAUSE IS IT THE FINANCE OR THE COVID VIRUS WHICH IS THE RESTRICTING
FACTORS OF THE ILLNESS? 5IF THERE IS MORE FINANCE, IS THERE LESS COVID ILLNESS? (WE HAVE FOLLOW THE MEDIA
NARRATIVES BETWEEN COVID 19 AND OTHER VIRUS ILLNESSES (AID/HIV…)
COVID VACCINES?
ACTIONS, WHICH ACTIONS?
OLD
NEW
IS COVID VACCINE
NEW OR OLD
IT DEPENDS
ON THE
VIEW POINT
FINANCE OR FANTASTIC OF
A PANDEMIC (SCIENCE,
WHICH SCIENCE?)
COUNTRY
POLITICS
BUSINESS
MARKETING

CONCLUSION (THE FABRICATION OF COVID 19)
 WE ARE MOVING
 FROM THE GREY BUSINESS (FINANCE+ LEGAL ASPECTS)
 TO GREEN BUSINESS FINANCE+ LEGAL ASPECT+ SOCIAL+ ECOLOGY+ SOLIDARITY+…..
WELLBEING + HAPPINESS+ HEALTHY LIFE + PROSPERITY FOR ALL +
PEACE + SECURITY
OLD NEW
METHOD
COVID
VACCINE
PANDEMIC OF THE
PAST (FANTASTIC)
IMAGINATION
ANXIETY
FEAR
LEGAL ASPECTS
(DEATH OF
OLDER PERSONS)
INSURANCE
INHERITANCE
CRIMES- POLICING
LAW- SAVE LIVES
HOSPITAL RESOURCE
BUDGETISATION
MANAGEMENT
DIGITALIZATION
FINANCE
ASPECTS
BUSINESS & LOGISITICS
TECHNOLOGY
SCIENCE
MASK-HYGIEN-SOCIAL DISTANCING
NEW (NEW) METHODS: FULL (and NOT
50%) ACCELERATION OF AGENDA 2030
OLD ACTIONS
ALIENATION OF THE WORLD CIVIL SOCIETY IN THE PRODUCTION AND THE
CONSUMPTION MODEL OF THE INDUSTRIAL REVOLUTION (1750 -2022 BASED
ON THE SCIENCE OF INDUSTRIES EXPLAINING THE CRISIS BUT
NOT REDUCING THEM)-
1- LESSER FREEDOM- 2- MORE RISKS AND POLLUTIONS- 3- LOSSES OF
BIODIVERSITY- 4- CLIMATE CHANGE- 5- FINANCIAL CRISIS…ECT.
IN SUCH A WAY, A LIMITED NUMBER OF PEOPLE ON EARTH CAN UNDERSTAND
AND HAS THE CAPACITY TO UNDERSTAND HOW
THE EARTH PLANET WORKS- PEOPLE ARE NOT DESIGNED TO LIVE
WHERE THEY ARE BORN ON EARTH (MIGRATION TERRORISM…ETC)
PRODUCTIVE
CAPACTIY
Vicious cycle of poverty
Virtuous cycle of development

Conclusion: Management method for all, based on
the rational of risk, resource scarcity and money
 Produce better
 Save more
Otherwise, the way we are consumming and producing today, is total
allienation- you will need 4 earth planets and there is only one.
1.5°
C
2°C
3°C
Cop 26 (Glasgow)
With
climate
investment
No climate
Investment
3°C
4°C
6°C
2100 earth
temperature
Increases
(COP26)
Ambition Paris
Agreement
2025 with a 40% Probability (2100, 100% probability)- UNFCCC(*)
(*) UNFCCC: United Nations Framework Climate Change Convention
Protect coral reefs ‘’No coral reef’’ => ’’no fish’’ => ‘’no animal on
land’’
Desertification + arid zones -> It is already happening in USA, AFRICA, South America, Asia, Australia…
Wildfires

Climate is not meeting the challenges of Paris Agreement in
2021 (Dec., COP26, Glasgow)
2015
$10O billion per annum
from Rich countries to
poor countries
From 2020 -2100
Paris Agreement
2100
1.5°
C
2°C
3°C
Temperature
control
of the earth planet
Climate
adaptation.
Poor
countries
have not
created the
climate
change.
The effort
to adapt to
rich
economies
climate
change is
worth
2020
Only $86
billion were
paid
(missing $14)
covid 19
businesses
received $126
billion for the
covid 19
vaccines.
2021 (COP 26)
New failure of
Paris Agreement:
India will not
implement Paris
agreement unless
the climate
finance is $1000
billion per year
- Only one country is Green
and in the Paris Agreement
(Gambia)
- France received a green rate
for the nuclear industry by EU
2030
Agenda 2030
Main Challenges ahead:
a) 17 Post 2015 Sustainable
Development Goals (2030)
b) Disaster Risk Reduction
(Sendai)-2030
c) Financing Development
d) Data Revolution (2030)
e) Habitat III (2030)
f) …

The tower of Babel
https://fr.m.wikipedia.org/wiki/Fichier:Valckenborch_to
wer-babel.jpg
TODAYs’
Smart
sustainable
cities ?
Achtung
Becarefull!
Attention!
Aviso!
‫!حذاري‬
警告！
Предупре
ждение!
Peringatan
!
$$$$

PLANS AND RESOLUTIONS FOR 2022 ?
 Today it is very difficult to get the the right plans and the right resolutions,
Each year, we are wishing a Happy New Year to People. Can we see the
influence (signs or causes) of Babyloniens (4000 years before Jesus-Christ and
Roman Emperor who decided to celebrate it on the 1rst January of each year)
 It is unbelievable, because each years we are going in to troubles
 2021 was bad, 2020 was bad, 2019 was bad…
 How will 2022?
 When are we going to stop to celebrate bad years…?
 We communicate quite a lot, but we are not acting to end the issues, which
we are wishing to others?
 How can we come to say a Happy New Year, and take actions for a resilient
Happy New Year, so we are less defeated by the God events?

Is there a luxury wood where humanity can enjoy prosperity,
wellbeing, healthy life, peace and security in 2022? (yes or
no)
Already we know that China is
helping the poorest countries of the
world, however China knows that
Poor countries cannot pay bak the
debts; So, China will reduce the
investment
2020
Christmas forest
Happy New Year
Road to
Peace
forest
Oasis
Oasis
illusion
THE
WORLD WE
WANT
(WWW)
COVID WE WANT
The
citizen
journey
Wellbeing
Prosperity
Happiness
Healthy
life
Peace
Security
….
Happy…
ROAD MAP:
OFTEN THE RISK
OCCURED BECAUSE
OF THE TWO
FOLLOWING ONES
1- MIND THE SCALE OF
THE MAP
2- THE DATE OF LAST
REVIEW OF THE MAP
MAPPING
YOUR
JOURNEY
ALL THE TREES LOOK
THE SAME WHEN YOU
FAR FROM THE FOREST

COVID 19 WHERE I WANTED TO
GO IN 20215
THE WORLD WE WANT (WWW)
WHERE WE
ARE IN 2022 ?
PLANNED
RESOLUTION
THE REAL
RESOLUTION
COVID
HELP!
20
20
HAPPY NEW YEAR
2020
HAPPY 2021
PPY NEW
20

Peace forest…A tree (risk) can hide
other trees (risks)
THE PEACE FOREST CAN
HIDE THE RISK POTENTIAL
DISASTER- NOT ALL TREES
ARE THE SAME WHEN YOU
ARE INSIDE THE FOREST
The risk
area is
identified
At ‘dark *
all cats
are black
(*) ‘’At dark’’: when there is difficulty/risk in the organisation, everybody is fighting
against you…(against each other)/issue with the competion for the ressources)
Save your resource to
bounce back
Old Babel
Tower of the
past, in the
middle of the
Peace Forest
(**)
(**) When the world power is shifting, humanity is building the new Babel Tower (the power of money, wealth…technologies for a celebration
Development
illusion
(it is like
the archives
for the
researchers)

THE PROCESSUS OF MASK, HAND
SANITIZING, SOCIAL DISTANCING…
 IT WAS A DISASTER ITSELF, BECAUSE IT WAS DISCONTINUYING THE COVID PROCESS
AND DISTABILIZING THE DISASTER RISK REDUCTION
Covid
19
Covid 19 FLOWS/WAVES
2 m
Hand Gel
Social
distancing
Mask
TECHNICAL
INEFFICIENCY
ECONOMIC
INEFFICIENCY
+
COVID 19
FLOWS/
WAVES
South
Africa
Brazil
Covid 19 is always
the winner
omicron
MASTER OF
ENGINEERING SCIENCE
PASCAL PRINCIPE
P2 P1
COVID 19 = P2 > P1
P1
Po = P2 – P1
PARETO LAW

NEWTON PRINCIPE OF DYNAMIC
 OTHER CONSEQUENCES OF THE MASTER PRINCIPES OR LAWS –ENGINEERING
SCIENCE OR GOD EVENTS- SCIENCE AND GOD IN THE SAME WITH THE PHYSICAL
ENVIRONMENT (WATER ELEMENTS, AIR, SAND, SOIL, SUN…)
NEWTON PRINCIPE
LAW OF MOTION
W
h
M
g
W= Mgh
NEWTON = GOD
NEWTON
SYSTEM
EARTH PLANET

OASIS ILLUSION
DECADE FOR
WATER 2018- 2028
Photo credit: https://www.futura-
sciences.com/planete/definitions/geographie-
desertification-410/

Covid 19
(Wuhan)
SouthAfrica
Brazi
l
Covid
variants
Covid gifts in
2022 Achtung!
Christmas
trees
Humanity Data
A) 6 million children deaths
annually
B) Almost 1 billion starving
people
C) Water born diseases
Every 20 seconds a woman is
mourning a child
….
D) 40 million death annually
None Communicable diseases
D1 Pulmonary diseases
D2 Lung cancer
D3 Cardiovascular
D4 Diabetisis
D5 Obesitis
…
E) Over 50% biodiversity losses
F) Frozen Water, already many
cities stay without water for
several weeks
G) Genocides (France…)
HAPPY NEW
YEAR 2022
MENU ACTHUNG!
The christmas
world forest and
the Happy New
Year 20222!
Achtung!
Christmas drone
WHAT IS FOUND
IN 2022 IN THE
PEACE FOREST?

PREPARE AHEAD TOGHETHER
 THE WORLD WE WANT IS YOURS
 THE WORLD YOU WANT COLLECTIVELY
 WHICH WAS THE 2015 AMBITION BASED
ON AGENDA ACTION 2030

They are many
more threats…you
can make your
own list that you
will have to deal
with in order to
see a britghter
2022….
CHRISTMAS TREE -
>
HAPPY NEW YEAR
?
CHRISTMAS TREE ->
HAPPY NEW YEAR ?
CHRISTMAS TRES ->
HAPPY NEW YEAR ?

Perhaps we need to
keep watching
the objectives
COVID 19
FINANCIAL
AUSTERITY
CRISIS
2007-
2012
CARBON
NEUTRALITY
2050
2012-
2015
2020-
2021
AGENDA FOR
ACTION 2030
RIO+20, 17 Post 2015
SDG + COP 21,
SENDAI, DATA
REVOLUTION PARIS
AGREEMENT
Ojective line
Consequence line
of Not watching
the objective
Spot on the
business
organisation
2015
2030
Can we return to
the trajectoty of
Agenda for action
2030 between
2022 and 2100?
From Potential
crisis to Potential
recovery
crisis
recovery
crisis
recovery
crisis
Conclusion: prepare for crises

Happy New Year 2022
 HAPPY NEW YEAR 2022 =
 PREPARE YOUR ORGANISATION (*) FOR CRISES.
 (*) INIVIDUALS, HOUSEHOLDS, FIRMS, NGOS, GOVERNMENTS
 TODAY WORLD IS VERY DANGEROUS (PARTICULARLY CITIES IN WHICH YOU ARE LIVING IN…)
 BY REDUCING THE UNCERTAINTIES BEARING IN MIND THAT BUSINESSES ARE THE SOURCES OF RISKS
(AND NOT FIT FOR SOCIAL AND ENVIRONMENTAL RESPONSIBILITIES)
 WE HAVE SEEN DURING THE COVID 19 WITHOUT THE GOVERNEMENTAL INTERVENTION TO BAIL
FINANCIAL THE PHARMACEUTICAL INDUSTRIES THERE WOULD BE NO VACCINE. BUSINESSES ARE NOT
PHILANTROPY ORGANISATION.
 WISHING YOU TO CHANGE THE VISION, FUNCTION, MISSION OF BUSINESSES:
 YOU NEED TO LEVERAGE THE BANKS AND THE INSURANCE COMPANIES TO PAY FOR DISASTERS; IT IS
NOT T HE CIVIL SOCIETIES WHICH HAVE TO PAY FOR DISASTERS CREATED BY BUSINESSES.
 EACH CRISIS GOVERNEMENTS ARE SAYING THEY ARE NOT GOING TO HELP BUSINESSES, HOWEVER?
EVERYTIMES IT IS THE CITIZENS WHO ARE PAYING FOR THE FAILURES OF BUSINESSES WITH THE
INTERCESSION:INTERMEDIATION OF GOVERNMENTS.
THINK GLOBAL ACT LOCAL
(THE WORLD WE WANT 2015-2030)
COVID 19 WAS THINK
GLOBAL ACT GLOBAL
‘’The world covid wants’’
2020
2025
2030

Problem is always
about the investment
risk
The more the investment delay, the higher the risk (natural, covid,
technology, war…), and the lesser ambition
IMPROVING THE FINANCIAL SYSTEM
The full history of covid 19 crisis (including the
world financial crisis February and March 2021)

Covid 19
Covid 19 crisis
February6 March- April 2020
16
March
2020
WHO
(*)
WORL
D alert
Financial
Markets US$
Months
WORLD FINANCIAL CRISIS 2020
Covid 19 =/+
February- March- April 2020
Covid 19 crisis
=
WORLD FINANCIAL
MARKET FALLS
COVID 19 PANDEMIC IS
BORN
W
O
R
L
D
C
E
N
T
R
A
L
B
A
N
K
B
A
I
L
O
U
T
WUHAN
DEC 2019
COVI
D
2022
FINANCE
HEALTH
MONEY CIRCULATION MONEY CIRCULATION
OPPORTUNIT
Y
DANGER

Oil production
$
40
80
Oil Price
Oil Production

Central Bank Stimulus
Government
restriction
Bank Stimulus
Capacité
de
rembourser
Business
Business
capacity to
pay back
debts
Governement
intervention

Origin of covid 19 lack of investment since 1975, businesses are not investing, so crises occurs (Societies are
consumming without investing…)
1945 1975 2020 2021
$£€
30 GOLDEN YEARS
30 GOLDEN
YEARS
2008 FINANCIAL
+ AUSTERITY
CRISES
COVID 19
CRISIS
?
Capacity of
investment
(pay back debts)
WHAT IS BUILD BACK BETTER
(BBB)? WHEN THERE IS LESS
MONEY!
COVID 19
CENTRAL BANK
INTERVENTION

The future?
Capacity of
investment
Central Bank
Reserve
Ambition
COVID 19

Resistance to change/investment risks
against the Build Back Better
INVESTMENT
PUSH/PULL
Resistance to change
CENTRAL
BANK
RESERVE
Investment capacity/
Capacity to pay debt
Bank
stimulis/I
nterest
rate of
banks
RISKS/
UNCERTAINTIES
Business
Risk

BANKING SYSTEM
Bank
Interest
rate
Business
risk
Business
Capacity to
invest/pay
back debt
Business
Continuity
Banking Risk
Bank interest
+
+
Borrowing Lendin
Capital
adjustement
National economy
invesmtent

Economic Growth (GDP)/Business Output+ Capital
adjustement (function of risk= capacity of debt refund
RISK Bank/Governme
nt intervention
Business
Finance
Build back Better/national ambition
Linked with the capacity to pay back debt
Bank
investissemen
t
INV. RISK
IN WORK IN PROGRESS = COVID CRISIS
VACCINES + RESTRICTIONS OUT
2019 2020 2021

Business
finance
Gouvernment
intervention
Capacité à
rembourse
r
Pay
back
debt

Financing process with the risk
BF GI
Risk
Bank
Interest
GDP
Z= [BF o GI] (y)
BF (y)
X Z = GI [BF] (X)
a
b
C - [b- a]
x+a
Economic
inputs
X1
X2
X3
…
Xn
Ai
Aj
Ak
…
An
GDP
BUSINESSES

ECONOMIC FORECAST
GDP = 0
Gdp
+1
GDP = -5

MONTHLY FORECAST MECHANISM
JAN

THANKS FRIENDS FOR YOUR PATIENCE IN
2021 AND COLLABORATION
 WISHING YOU A BEST JOURNEY IN THE YEAR 2022 FREE OF COVID 19 AND RISKLESS
UNABLE TO HARM YOU.
 PROSPERITY
 WELL BEING
 HAPPINESS
 HEALTHY LIFE
 PROTECT THE PLANET
 PEACE AND SECURITY
 BIRD CEO ON THE TEAM
 BUSINESS INNOVATION RESEARCH DEVELOPMENT IN SPECIAL CONSULTATIVE STATUS
WITH ECOSOC NEW YORK

HAPPY NEW YEAR 2022

Recommended

Recommended

More Related Content

Similar to HAPPY NEW YEAR 2022

Similar to HAPPY NEW YEAR 2022 (20)

Recently uploaded

Recently uploaded (20)

HAPPY NEW YEAR 2022