Philanthropy initiatives by the corporate sector are broadly summed up as philanthropic activities that are carried out by a company or a corporation, as opposed to an individual donor, who wants to offer cash, kind, talent or time. Though many companies participate in corporate philanthropy, it is widely carried out without any ulterior intent or any direct gain to the company, like improving the revenues; however, it has indirect gains.

1. Corporate Philanthropy- Social Responsibility of a Business
Philanthropy initiatives by the corporate sector are broadly summed up as philanthropic
activities that are carried out by a company or a corporation, as opposed to an individual donor,
who wants to offer cash, kind, talent or time. Though many companies participate in corporate
philanthropy, it is widely carried out without any ulterior intent or any direct gain to the
company, like improving the revenues; however, it has indirect gains. Some of the common
forms of corporate philanthropy include cash donations, which mostly consist of grants,
donations and sponsorships.
A light on Corporate Sustainability
A CSR (Corporate Social Responsibility) in today’s business is a core of the daily operations and
guides the future progress. The clients want to work with a business which are aware of its
social responsibility and are focused on a healthier and more productive world.
There are actually different types of CSR which have to be considered. One consists of
corporations providing funds and resources. Although, a different type of Corporate Social
Responsibility engages putting across a real plan to manufacture products or offer services that
are in harmony of the overall needs of the society.
Some methods to ensure fulfillment of the social responsibility of the business are:
 Charity, it promotes welfare along with the organizational goal of promotion.
 Good drainage systems and waste management
 Reduction in the use of plastics and other toxic substances.
 Providing funds to the somber rural area.
 Reaching out to most underdeveloped regions and providing employment.
These days, commercial motivation is besides the point due to the significant business risks to
ignoring Corporate Social Responsibility. Companies and consumers usually turn away from
firms that work on an unethical reputation. Although, corporates that are not attentive towards
ethical and moral responsibilities are likely to get in to some kind of legal trouble or the other.
CSR is also a way to attract and retain talent. It is the third most important driver of employee
engagement overall.
Building a positive working environment
One of the greatest benefits of promoting social responsibility and corporate sustainability in
the workplace is the positive environment you build for your employees. When everyone in the
company feels that the company they are working for has a moral responsibility and conscience,
they are likely to seem more enthusiastic and thrilled about their jobs. This can bring about a

2. bonding within the community and promote teamwork and bring everyone together and lead to
content and more productive employees.
Corporations that place an emphasis on corporate social responsibility typically have an easier
experience when dealing with politicians and government regulators. On the other hand, the
companies that present an overall disregard for CSR or corporate sustainability usually find
themselves in the middle of many inquiries and investigations, often brought on at the
insistence of public service organizations. The more positive the public perception is that a
corporation takes social responsibility seriously; the less likely it is that activist group will launch
public campaigns and demand government inquiries against it. CSR initiatives are a powerful
branding and promoting tool, too.
Kalpesh Kumar is a web enthusiast and a writer. kalpesh has afforded his articles and write-ups
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