Personal Information
Organization / Workplace
Melbourne Area, Australia, Melbourne, Victoria Australia
Occupation
Ideas Architect - Make Money From Your Ideas
Industry
Design
Website
geoffmcdonald.com/blog
About
As a former architect, I no longer design buildings. Instead I can help you design, build and sell your ideas (IP) to develop a strong brand presence and attract your ideal clients.
I'm probably the only person in Australia who has a Masters Degree in Architecture plus super-extensive training/learning/coaching experience. It's this combination of design thinking and communication principles that makes the difference.
Lots of people know me through Book Rapper. It's been my playground for designing ideas. I read a business book and then rewrite it so you can digest it in under 30 minutes. I also provide this as an audio and video recording. I've now produced almost 50 issues and they'v...
Tags
geoff mcdonald
book rapper
books
business models
product design
innovation
products
nsa
nsaa
conference
digital technology
speakers
expertise
value proposition
speaking business
professional speaker
value
speaking
innovation management
entrepreneur
innovator
startup
lean startup
eric ries
organizational
organizations
culture
team building
tribes
tribal leadership
revenue
income streams
marketing
promotion
promote yourself
authentic
authenticity
followership
leadership
rob goffee
leading
gareth jones
design
apple
customer experience
organizational culture
strategic planning
strategy
See more
Presentations
(5)Likes
(5)Dialogue & Collective Sensemaking
Peter Jones
•
14 years ago
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
14 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
10 years ago
17 Excellent Examples of Content Marketing in Australia
Trevor Young
•
10 years ago
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
•
10 years ago
Personal Information
Organization / Workplace
Melbourne Area, Australia, Melbourne, Victoria Australia
Occupation
Ideas Architect - Make Money From Your Ideas
Industry
Design
Website
geoffmcdonald.com/blog
About
As a former architect, I no longer design buildings. Instead I can help you design, build and sell your ideas (IP) to develop a strong brand presence and attract your ideal clients.
I'm probably the only person in Australia who has a Masters Degree in Architecture plus super-extensive training/learning/coaching experience. It's this combination of design thinking and communication principles that makes the difference.
Lots of people know me through Book Rapper. It's been my playground for designing ideas. I read a business book and then rewrite it so you can digest it in under 30 minutes. I also provide this as an audio and video recording. I've now produced almost 50 issues and they'v...
Tags
geoff mcdonald
book rapper
books
business models
product design
innovation
products
nsa
nsaa
conference
digital technology
speakers
expertise
value proposition
speaking business
professional speaker
value
speaking
innovation management
entrepreneur
innovator
startup
lean startup
eric ries
organizational
organizations
culture
team building
tribes
tribal leadership
revenue
income streams
marketing
promotion
promote yourself
authentic
authenticity
followership
leadership
rob goffee
leading
gareth jones
design
apple
customer experience
organizational culture
strategic planning
strategy
See more