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Simple            StrategyHow to Profit From Your Unique Business Advantage
Geoff McDonald @BookRapper BookRapper.com
The BookGeoffMcDonald.com/blog
The BookStrategyLand.com
Richard RumeltThe Author
Strategy is not always StrategicThe BIG Idea
Bad   Good            Fluffy     Diagnosis            Goals     Guidance           Hopeful     ActionThe Speed RAP
What’s your advantage?Your Challenge : How are you going to profit from it?
Timely!Book Rapper Says...
Good and BadGeoffMcDonald.com/blog
Skips the Details                                Fluffy Buzzwords                                Focus on Results          ...
Identifies problem                             Identifies how to win                             Inherent logic             ...
Avoidance                             Templates                             HopefulThree Reasons for Bad Strategy
Bad StrategyGeoffMcDonald.com/blog
Bad     Fluff                                 Objectives    Goals                                 AvoidanceFour Hallmarks o...
Strategy For Your StrategyGeoffMcDonald.com/blog
The Point of StrategyHow do you get from here to there?
❶ DiagnoseRumelt’s Kernel
❷ GuidelinesRumelt’s Kernel
❸ ActionsRumelt’s Kernel
DiagnosisWhat’s going on?
Guiding PrinciplesWhat’s our general approach?
Coordinated ActionWhat are we going to do about it?
Sources of PowerGeoffMcDonald.com/blog
Tipping the OddsStrengths are relative to opportunities
Using LeverageMaking small changes to produce big gains
Proximate ObjectivesIf you could only have one feasible objective...
Chain Link SystemsWhat’s the weakest link in your organisation?
Using DesignIt’s the overall organisation that matters
FocusFocus to create more power applied to the right target
GrowthGrowth is the result of good strategy well executed
Deepen           Broaden                 Increase          Isolate              Using AdvantageFour ways to increase your ...
Using DynamicsWhich waves are you riding?
Inertia and EntropyAn organisations greatest threat may be internal
Think StrategicallyGeoffMcDonald.com/blog
Science of StrategyTest your Strategic Theory in the real world
Use Your HeadThe one common obstacle is your bias
Belief                        Doubt                Keep Your HeadStrong enough to believe, doubtful enough to question
More...GeoffMcDonald.com/blog
Buy the Book!StrategyLand.com
Strategic QuestionsQuestions to provoke a strategic response
What’s your advantage?And, what are you going to do about it?
A                                    PresentationRecording available for members at : BookRapper.com
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Simple Strategy

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Simple Strategy is the Book Rapper version of Richard Rumelt's book Good Strategy, Bad Strategy. It's a quick guide to creating effective strategy and being able to profit from your unique business advantages.

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Simple Strategy

  1. 1. Simple StrategyHow to Profit From Your Unique Business Advantage
  2. 2. Geoff McDonald @BookRapper BookRapper.com
  3. 3. The BookGeoffMcDonald.com/blog
  4. 4. The BookStrategyLand.com
  5. 5. Richard RumeltThe Author
  6. 6. Strategy is not always StrategicThe BIG Idea
  7. 7. Bad Good Fluffy Diagnosis Goals Guidance Hopeful ActionThe Speed RAP
  8. 8. What’s your advantage?Your Challenge : How are you going to profit from it?
  9. 9. Timely!Book Rapper Says...
  10. 10. Good and BadGeoffMcDonald.com/blog
  11. 11. Skips the Details Fluffy Buzzwords Focus on Results Bad Avoids obstacles No Decisions Covers Real Issue Aims to PleaseHow to Recognize Bad Strategy
  12. 12. Identifies problem Identifies how to win Inherent logic Good Allocates resources Coordinates action Why, what, how Identifies leverageHow to Recognize Good Strategy
  13. 13. Avoidance Templates HopefulThree Reasons for Bad Strategy
  14. 14. Bad StrategyGeoffMcDonald.com/blog
  15. 15. Bad Fluff Objectives Goals AvoidanceFour Hallmarks of Bad Strategy to Avoid
  16. 16. Strategy For Your StrategyGeoffMcDonald.com/blog
  17. 17. The Point of StrategyHow do you get from here to there?
  18. 18. ❶ DiagnoseRumelt’s Kernel
  19. 19. ❷ GuidelinesRumelt’s Kernel
  20. 20. ❸ ActionsRumelt’s Kernel
  21. 21. DiagnosisWhat’s going on?
  22. 22. Guiding PrinciplesWhat’s our general approach?
  23. 23. Coordinated ActionWhat are we going to do about it?
  24. 24. Sources of PowerGeoffMcDonald.com/blog
  25. 25. Tipping the OddsStrengths are relative to opportunities
  26. 26. Using LeverageMaking small changes to produce big gains
  27. 27. Proximate ObjectivesIf you could only have one feasible objective...
  28. 28. Chain Link SystemsWhat’s the weakest link in your organisation?
  29. 29. Using DesignIt’s the overall organisation that matters
  30. 30. FocusFocus to create more power applied to the right target
  31. 31. GrowthGrowth is the result of good strategy well executed
  32. 32. Deepen Broaden Increase Isolate Using AdvantageFour ways to increase your advantage
  33. 33. Using DynamicsWhich waves are you riding?
  34. 34. Inertia and EntropyAn organisations greatest threat may be internal
  35. 35. Think StrategicallyGeoffMcDonald.com/blog
  36. 36. Science of StrategyTest your Strategic Theory in the real world
  37. 37. Use Your HeadThe one common obstacle is your bias
  38. 38. Belief Doubt Keep Your HeadStrong enough to believe, doubtful enough to question
  39. 39. More...GeoffMcDonald.com/blog
  40. 40. Buy the Book!StrategyLand.com
  41. 41. Strategic QuestionsQuestions to provoke a strategic response
  42. 42. What’s your advantage?And, what are you going to do about it?
  43. 43. A PresentationRecording available for members at : BookRapper.com

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