SlideShare a Scribd company logo
1 of 1
Download to read offline
High involvement and low involvement (marketing)
Point : Difference between high involvement and low involvement
To whom the story/problem is important? Think of some relevant stakeholders in a marketing
context: is the story/problem important to companies/ consumers/ governments/ any other party?
Important in WHAT WAY?
How do we solve the problem? What are the implications (e.g., lessons) from understanding this
story/problem? What could be the consequences if we do not solve or if we ignore this
story/problem?

More Related Content

More from geetakannupillai1

Hi Experts Could some one please explain with a practical e.pdf
Hi Experts  Could some one please explain with a practical e.pdfHi Experts  Could some one please explain with a practical e.pdf
Hi Experts Could some one please explain with a practical e.pdfgeetakannupillai1
 
hhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdf
hhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdfhhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdf
hhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdfgeetakannupillai1
 
Heteraride st ynetimin rol Soru seenekleri 1 kat.pdf
Heteraride st ynetimin rol  Soru seenekleri    1  kat.pdfHeteraride st ynetimin rol  Soru seenekleri    1  kat.pdf
Heteraride st ynetimin rol Soru seenekleri 1 kat.pdfgeetakannupillai1
 
Herzbergs twofactor theory proposes that A lower wages w.pdf
Herzbergs twofactor theory proposes that A lower wages w.pdfHerzbergs twofactor theory proposes that A lower wages w.pdf
Herzbergs twofactor theory proposes that A lower wages w.pdfgeetakannupillai1
 
Herhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdf
Herhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdfHerhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdf
Herhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdfgeetakannupillai1
 
Help with media assessment In April 2022 WarnerMedia Owne.pdf
Help with media assessment In April 2022 WarnerMedia Owne.pdfHelp with media assessment In April 2022 WarnerMedia Owne.pdf
Help with media assessment In April 2022 WarnerMedia Owne.pdfgeetakannupillai1
 
Here is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdf
Here is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdfHere is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdf
Here is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdfgeetakannupillai1
 
Here is two discussion board posts please give me a paragrap.pdf
Here is two discussion board posts please give me a paragrap.pdfHere is two discussion board posts please give me a paragrap.pdf
Here is two discussion board posts please give me a paragrap.pdfgeetakannupillai1
 
here is the starter code public class LinkedListPracticeLab.pdf
here is the starter code public class LinkedListPracticeLab.pdfhere is the starter code public class LinkedListPracticeLab.pdf
here is the starter code public class LinkedListPracticeLab.pdfgeetakannupillai1
 
Here is The code in C language .pdf
Here is The code in C language  .pdfHere is The code in C language  .pdf
Here is The code in C language .pdfgeetakannupillai1
 
Helper T cells with a mutation called CCR5 delta 32 cannot .pdf
Helper T cells with a mutation called CCR5 delta 32 cannot .pdfHelper T cells with a mutation called CCR5 delta 32 cannot .pdf
Helper T cells with a mutation called CCR5 delta 32 cannot .pdfgeetakannupillai1
 
Here is the remaining question of the case study Under the .pdf
Here is the remaining question of the case study  Under the .pdfHere is the remaining question of the case study  Under the .pdf
Here is the remaining question of the case study Under the .pdfgeetakannupillai1
 
Help I am having a hard time with charting the below inform.pdf
Help I am having a hard time with charting the below inform.pdfHelp I am having a hard time with charting the below inform.pdf
Help I am having a hard time with charting the below inform.pdfgeetakannupillai1
 
help 44 during respiration a inspiration is a passive move.pdf
help 44 during respiration a inspiration is a passive move.pdfhelp 44 during respiration a inspiration is a passive move.pdf
help 44 during respiration a inspiration is a passive move.pdfgeetakannupillai1
 
Herbivores are one example of herbivore in a coniferous fo.pdf
Herbivores are  one example of herbivore in a coniferous fo.pdfHerbivores are  one example of herbivore in a coniferous fo.pdf
Herbivores are one example of herbivore in a coniferous fo.pdfgeetakannupillai1
 
Henry accidentally inhales a fragment of a carrot and it lo.pdf
Henry accidentally inhales a fragment of a carrot and it lo.pdfHenry accidentally inhales a fragment of a carrot and it lo.pdf
Henry accidentally inhales a fragment of a carrot and it lo.pdfgeetakannupillai1
 
help me Create a class that will store a list of nmes You.pdf
help me  Create a class that will store a list of nmes You.pdfhelp me  Create a class that will store a list of nmes You.pdf
help me Create a class that will store a list of nmes You.pdfgeetakannupillai1
 
Henry is a 70yearold African American male with endstage .pdf
Henry is a 70yearold African American male with endstage .pdfHenry is a 70yearold African American male with endstage .pdf
Henry is a 70yearold African American male with endstage .pdfgeetakannupillai1
 
Hemos visto que muchos medicamentos diferentes que suprimen .pdf
Hemos visto que muchos medicamentos diferentes que suprimen .pdfHemos visto que muchos medicamentos diferentes que suprimen .pdf
Hemos visto que muchos medicamentos diferentes que suprimen .pdfgeetakannupillai1
 
Help pleaseWhat are some hypothesis and stimuli that a team .pdf
Help pleaseWhat are some hypothesis and stimuli that a team .pdfHelp pleaseWhat are some hypothesis and stimuli that a team .pdf
Help pleaseWhat are some hypothesis and stimuli that a team .pdfgeetakannupillai1
 

More from geetakannupillai1 (20)

Hi Experts Could some one please explain with a practical e.pdf
Hi Experts  Could some one please explain with a practical e.pdfHi Experts  Could some one please explain with a practical e.pdf
Hi Experts Could some one please explain with a practical e.pdf
 
hhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdf
hhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdfhhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdf
hhmi Biolnteractive Inheritance and Mutations in a SingleGe.pdf
 
Heteraride st ynetimin rol Soru seenekleri 1 kat.pdf
Heteraride st ynetimin rol  Soru seenekleri    1  kat.pdfHeteraride st ynetimin rol  Soru seenekleri    1  kat.pdf
Heteraride st ynetimin rol Soru seenekleri 1 kat.pdf
 
Herzbergs twofactor theory proposes that A lower wages w.pdf
Herzbergs twofactor theory proposes that A lower wages w.pdfHerzbergs twofactor theory proposes that A lower wages w.pdf
Herzbergs twofactor theory proposes that A lower wages w.pdf
 
Herhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdf
Herhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdfHerhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdf
Herhangi iki i A tr Elektronik Ticarete Girite Kutz tara.pdf
 
Help with media assessment In April 2022 WarnerMedia Owne.pdf
Help with media assessment In April 2022 WarnerMedia Owne.pdfHelp with media assessment In April 2022 WarnerMedia Owne.pdf
Help with media assessment In April 2022 WarnerMedia Owne.pdf
 
Here is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdf
Here is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdfHere is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdf
Here is support files a3_birthdaylibh ifndef A3_Q1_H defi.pdf
 
Here is two discussion board posts please give me a paragrap.pdf
Here is two discussion board posts please give me a paragrap.pdfHere is two discussion board posts please give me a paragrap.pdf
Here is two discussion board posts please give me a paragrap.pdf
 
here is the starter code public class LinkedListPracticeLab.pdf
here is the starter code public class LinkedListPracticeLab.pdfhere is the starter code public class LinkedListPracticeLab.pdf
here is the starter code public class LinkedListPracticeLab.pdf
 
Here is The code in C language .pdf
Here is The code in C language  .pdfHere is The code in C language  .pdf
Here is The code in C language .pdf
 
Helper T cells with a mutation called CCR5 delta 32 cannot .pdf
Helper T cells with a mutation called CCR5 delta 32 cannot .pdfHelper T cells with a mutation called CCR5 delta 32 cannot .pdf
Helper T cells with a mutation called CCR5 delta 32 cannot .pdf
 
Here is the remaining question of the case study Under the .pdf
Here is the remaining question of the case study  Under the .pdfHere is the remaining question of the case study  Under the .pdf
Here is the remaining question of the case study Under the .pdf
 
Help I am having a hard time with charting the below inform.pdf
Help I am having a hard time with charting the below inform.pdfHelp I am having a hard time with charting the below inform.pdf
Help I am having a hard time with charting the below inform.pdf
 
help 44 during respiration a inspiration is a passive move.pdf
help 44 during respiration a inspiration is a passive move.pdfhelp 44 during respiration a inspiration is a passive move.pdf
help 44 during respiration a inspiration is a passive move.pdf
 
Herbivores are one example of herbivore in a coniferous fo.pdf
Herbivores are  one example of herbivore in a coniferous fo.pdfHerbivores are  one example of herbivore in a coniferous fo.pdf
Herbivores are one example of herbivore in a coniferous fo.pdf
 
Henry accidentally inhales a fragment of a carrot and it lo.pdf
Henry accidentally inhales a fragment of a carrot and it lo.pdfHenry accidentally inhales a fragment of a carrot and it lo.pdf
Henry accidentally inhales a fragment of a carrot and it lo.pdf
 
help me Create a class that will store a list of nmes You.pdf
help me  Create a class that will store a list of nmes You.pdfhelp me  Create a class that will store a list of nmes You.pdf
help me Create a class that will store a list of nmes You.pdf
 
Henry is a 70yearold African American male with endstage .pdf
Henry is a 70yearold African American male with endstage .pdfHenry is a 70yearold African American male with endstage .pdf
Henry is a 70yearold African American male with endstage .pdf
 
Hemos visto que muchos medicamentos diferentes que suprimen .pdf
Hemos visto que muchos medicamentos diferentes que suprimen .pdfHemos visto que muchos medicamentos diferentes que suprimen .pdf
Hemos visto que muchos medicamentos diferentes que suprimen .pdf
 
Help pleaseWhat are some hypothesis and stimuli that a team .pdf
Help pleaseWhat are some hypothesis and stimuli that a team .pdfHelp pleaseWhat are some hypothesis and stimuli that a team .pdf
Help pleaseWhat are some hypothesis and stimuli that a team .pdf
 

Recently uploaded

This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxUmeshTimilsina1
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 

Recently uploaded (20)

This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 

High involvement and low involvement marketing Point Di.pdf

  • 1. High involvement and low involvement (marketing) Point : Difference between high involvement and low involvement To whom the story/problem is important? Think of some relevant stakeholders in a marketing context: is the story/problem important to companies/ consumers/ governments/ any other party? Important in WHAT WAY? How do we solve the problem? What are the implications (e.g., lessons) from understanding this story/problem? What could be the consequences if we do not solve or if we ignore this story/problem?