More Related Content More from Katie Fellenz (14) The World is Watching: Social Media for HR1. ©2010 Geary Interactive | proprietary | 1©2010 Geary Interactive | proprietary | 1
the world is watching
::using social media to find and hire
quality employees::
Melonie Gallegos
Social Media Director
2. ©2010 Geary Interactive | proprietary | 2©2010 Geary Interactive | proprietary | 2
Agenda
+ Myths of social media
+ How do employees find you?
+ How can you find them?
+ Take aways
+ Question + answer
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Web 3.0
Now
Totally
Integrated
Personalization
Always Plugged
“the semantic web”
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The social media revolution: Fad?
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How many people use social media
in the U.S.?
Who uses it?
Social Media Myths
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Over 51.6% of U.S. internet users are on
social networks, that’s
109.2 million people
(eMarketer April 2010)
Social Media Myths
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It’s for young people
Social Media Myths
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It’s for young people
Social Media Myths
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52% of Social Network Users are Adults
Baby Boomers are Big on Facebook
•Fastest growing segment in adoption of social
media networking (4% to 30% Aug ‘06 to Jan ‘10)
•Facebook 100% growth 2008-2009
Teens Don’t Tweet
•Some do
•They prefer privacy and texting
•Majority 18-34yrs, make over $60k yr
•Used heavily for professional “expert” networking
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It can be ignored
Myths of social media
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It can be ignored
Myths of social media
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Whether or not a brand decides participate,
they are out there talking.
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It’s just for marketers
Myths of social media
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It’s just for marketers
Myths of social media
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It’s also for:
HR
Customer Service
Professional Networking in all areas
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YouTube is the #2 search engine in
the world (only Google itself gets
more searches!)---Comscore
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• Google it
• Facebook
• Ask Twitter
• LinkedIn
• 3rd party employment sites
How do employees find you?
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How can you find them?
Network Within Your Employee’s Networks
260 friends
1600 followers
218 connections
1 Job Post
+ Incentive $$
=2,000 people
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How can you find them?
LinkedIn
• Groups
• Ads
• Jobs Section
• Outreach and
networking
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How can you find them?
Facebook
• HR Page or
Tab
• Ads
• Add “Like”
buttons to your
job posts
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How can you find them?
• Create your HR brand
• Manage your brand
• Corporate social networking guidelines
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How can you find them?
Advertise Socially
• Social network advertisements, who’s your
demographic?
• LinkedIn: professionals
• Mashable: marketing and tech
• Facebook: everyone
• MySpace: entertainment and music
• Forums
• Job tweets
• Ask your publication if they will feature you on their
Facebook or Twitter
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Publication Facebook & Job
Tweets
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• Posts to Twitter and Facebook
• Website analytics tracks conversions
to submitting resumes. Where are
they coming from? – tag the URL
• Clicks on job links – shorten URL
with services like bit.ly
• Brand Monitoring
• Use Buzz Monitoring tools like
Radian6, Overtone, Meltwater Buzz
to monitor discussions and reach
Measure it like a marketer
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Make it sharable! Add
sharing buttons to all
job post pages on
your website – try
addthis.com or
sharethis.com
Make it easy to stay in
touch. RSS feeds and
subscribe options.
Integrate social media to
job posts on your website
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• Google them – people who manage their personal brand
will manage yours well too
• Facebook and Twitter – the personality behind the
resume. Is this a good cultural fit?
• LinkedIn – references live digitally
• Look for this on resumes –
• LinkedIn, blog, Twitter, etc in contact information
• Check for “experts” on Twitter and blogs
Spotting quality employees
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• Use private tools
• Intranets, first 2.0 tools for companies to use
• Communication - Yammer, an internal Twitter
• Next generation tools - Brainpark
Internal collaboration
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is a tool for making companies
and organizations more
productive through the
exchange of short frequent
answers to one simple
question: What are you
working on?
Internal collaboration
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is a smart cloud platform that
helps employees socialize
their work with colleagues
to increase collaboration
and efficiency.
Internal collaboration
Collaboration Journey
Topics/Tags
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1. Don’t be creepy. Think about context.
2. Don’t be afraid.
3. Don’t expect everyone to participate. Ask, but
don’t demand.
3 things to avoid
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1. Be a networker (a social networker).
2. Create spaces and opportunities for discussion
and job inquiries.
3. Utilize current employees social networks.
3 things you should do
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@interactivem
@gearyi
/gearyi /in/meloniegallegos
/company/geary-interactive
www.gearyi.com
Editor's Notes Melonie
"Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.
The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.