How to use social networking to find and hire quality employees. Presented at the 2010 Employer of Choice Forum.

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the world is watching
::using social media to find and hire
quality employees::
Melonie Gallegos
Social Media Director

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Agenda
+ Myths of social media
+ How do employees find you?
+ How can you find them?
+ Take aways
+ Question + answer

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Web 3.0
Now
Totally
Integrated
Personalization
Always Plugged
“the semantic web”

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The social media revolution: Fad?

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How many people use social media
in the U.S.?
Who uses it?
Social Media Myths

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Over 51.6% of U.S. internet users are on
social networks, that’s
109.2 million people
(eMarketer April 2010)
Social Media Myths

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It’s for young people
Social Media Myths
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It’s for young people
Social Media Myths
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52% of Social Network Users are Adults
Baby Boomers are Big on Facebook
•Fastest growing segment in adoption of social
media networking (4% to 30% Aug ‘06 to Jan ‘10)
•Facebook 100% growth 2008-2009
Teens Don’t Tweet
•Some do
•They prefer privacy and texting
•Majority 18-34yrs, make over $60k yr
•Used heavily for professional “expert” networking

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It can be ignored
Myths of social media
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It can be ignored
Myths of social media
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Whether or not a brand decides participate,
they are out there talking.

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It’s just for marketers
Myths of social media
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It’s just for marketers
Myths of social media
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It’s also for:
HR
Customer Service
Professional Networking in all areas

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Name the #2
search engine

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YouTube is the #2 search engine in
the world (only Google itself gets
more searches!)---Comscore

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• Google it
• Facebook
• Ask Twitter
• LinkedIn
• 3rd party employment sites
How do employees find you?

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How can you find them?
Network Within Your Employee’s Networks
260 friends
1600 followers
218 connections
1 Job Post
+ Incentive $$
=2,000 people

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How can you find them?
LinkedIn
• Groups
• Ads
• Jobs Section
• Outreach and
networking

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How can you find them?
Facebook
• HR Page or
Tab
• Ads
• Add “Like”
buttons to your
job posts

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How can you find them?
• Create your HR brand
• Manage your brand
• Corporate social networking guidelines

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HR brand examples

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HR brand examples

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HR examples

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How can you find them?
Advertise Socially
• Social network advertisements, who’s your
demographic?
• LinkedIn: professionals
• Mashable: marketing and tech
• Facebook: everyone
• MySpace: entertainment and music
• Forums
• Job tweets
• Ask your publication if they will feature you on their
Facebook or Twitter

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Publication Facebook & Job
Tweets

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• Posts to Twitter and Facebook
• Website analytics tracks conversions
to submitting resumes. Where are
they coming from? – tag the URL
• Clicks on job links – shorten URL
with services like bit.ly
• Brand Monitoring
• Use Buzz Monitoring tools like
Radian6, Overtone, Meltwater Buzz
to monitor discussions and reach
Measure it like a marketer

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Make it sharable! Add
sharing buttons to all
job post pages on
your website – try
addthis.com or
sharethis.com
Make it easy to stay in
touch. RSS feeds and
subscribe options.
Integrate social media to
job posts on your website

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• Google them – people who manage their personal brand
will manage yours well too
• Facebook and Twitter – the personality behind the
resume. Is this a good cultural fit?
• LinkedIn – references live digitally
• Look for this on resumes –
• LinkedIn, blog, Twitter, etc in contact information
• Check for “experts” on Twitter and blogs
Spotting quality employees

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• Use private tools
• Intranets, first 2.0 tools for companies to use
• Communication - Yammer, an internal Twitter
• Next generation tools - Brainpark
Internal collaboration

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is a tool for making companies
and organizations more
productive through the
exchange of short frequent
answers to one simple
question: What are you
working on?
Internal collaboration

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is a smart cloud platform that
helps employees socialize
their work with colleagues
to increase collaboration
and efficiency.
Internal collaboration
Collaboration Journey
Topics/Tags

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1. Don’t be creepy. Think about context.
2. Don’t be afraid.
3. Don’t expect everyone to participate. Ask, but
don’t demand.
3 things to avoid

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1. Be a networker (a social networker).
2. Create spaces and opportunities for discussion
and job inquiries.
3. Utilize current employees social networks.
3 things you should do

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