How a Small Business can use Social Media to Beat Big Brands - Great British Chefs
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With a good Social Media Strategy you can use tools such as Facebook, Twitter & Blogs to punch above your weight. Mecca Ibrahim, Head of Social Media of Great British Chefs, will let you in on some of the secrets to building a large, engaged community, which many big brands are envious of.
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How a Small Business can use Social Media to Beat Big Brands - Great British Chefs
- 1. Mecca Ibrahim Head of Social Media Great British Chefs How a small business is using social media to beat big brands Presentation for Fresh Business Thinking LIVE - Mecca Ibrahim
- 2. GREAT BRITISH CHEFS We celebrate and champion the best chefs across Britain - chefs who cook distinctive food on a daily basis www.greatbritishchefs.com
- 3. 3 BIG PRODUCT LAUNCHES • July: First app launched – Top 100 Apps Ever (Apps magazine ) • Nov: Website with over 300 recipes from 50 chefs • Nov: Second app – “Feastive”
- 5. 43,000 fans – 3 Months
- 6. “ENGAGED” FACEBOOK FANS Typical response to a post:
- 7. AND WE MEAN ENGAGED
- 8. CULTIVATE AND “BUY” • It’s easier to cultivate & manage an existing community than create or “buy” a brand new one
- 9. LIVE WITHIN YOUR COMMUNITY Social media is at heart of our site:
- 10. BE A GUEST IN THEIR SPACE
- 11. EMBRACE DIFFERENCE • Focus on amplifiers: creators, critics, connectors • But appeal to the many: collectors & crowd members
- 12. ONE POST FOR DIFFERENT USERS • Making it look good appeals to collectors, crowd members • Making it worthy of sharing encourages connectors • Opening up helps everyone particularly conversationalists, critics, creators, commericialists
- 13. THREE GOLDEN RULES Make it look good Make worthy of sharing Open up conversations
- 14. MAKING QUESTIONS WORK Use open questions that allow people to show off: – How do you? – What would you? – Tell us how? – Could you share? – What are your secrets for?
- 15. FINDING A COMMUNITY Target. Experiment . Learn . Re-Target
- 16. IT’S A BIT LIKE GARDENING • You can buy all the seeds you like, but the seeds will not grow if you don’t tend them • Weed it to get rid of the trolls / disturbing people – tools in place to filter out really bad swear words • Plan for growth & transplant – don’t rely entirely on Facebook, have other areas where your community can grow
- 17. ONE FINAL QUESTION ARE YOU REALLY COOKING THE USUAL TURKEY THIS CHRISTMAS?
- 18. FEASTIVE APP AVAILABLE NOW
Editor's Notes
- Really Engaged Fans