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ad:tech Melbourne 29th March Track Two


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ad:tech Melbourne 29th March Track Two

  1. 1. Track 2@adtechanz #atmelb2
  2. 2. “Unite And Compliment Your Platforms To Divide And Conquer Your Market”Actionable Insights;• How can you effectively drive symbiosis between all of your platforms?• How can mobile devices support and enhance marketing strategy?• Understanding the tablet eco-system• How should you weight your mobile spend Vs traditional online spend? @paddo
  3. 3. “Unwired Media - Cool Your Jets And Get Back To Basics”Actionable Insights;• Harnessing the responsibility and enthusiasm of your organisation to makesure that they get the basics right first.• Getting the value exchange right by simplifying• It’s not just about matching luggage of mobile and online @suncorpbank @zacjacobs / @tigerspike
  4. 4. “How NFC Will Revolutionise The Digital Space By 2013”Actionable Insights;• How will NFC revolutionise the digital space?• How can NFC add measurable value to your brand?• Should you have an NFC ready product?• How you can monitor and analyse your campaigns? @TapitNFC @wearereborn_au
  5. 5. “Paid, Owned, Earned Media (P.O.E.M)”Actionable Insights• What are the benefits of harnessing the power of the massconsumer market?• How do you ensure that branded content unites with a greatmarketing strategy?• What are the best practices of P.O.E.M? @pixellight @digitalbuzz/@WorldVisionAus
  6. 6. “The Now & Next of Australian Digital Media ”Gavin Heron, Executive Creative Director, Visual Jazz @gavinheron / @thevisualjazz