2. Who’s the Target?
• Well-educated professionals—ages 25-55– with
high household incomes
But who are they, really?
Intense, results driven, competitive
Seeking the best in all aspects of life
3. What Makes Them Tick?
“My workout is my drug.”
“Just walking into the club calms me down.”
“I’ve met countless new friends and business
contacts just while in the locker room alone.”
4. Before You Join
• Print Ads/Billboards
• Direct Marketing
• Partnerships
• Digital Marketing