1. SOPHIENBURG HISTORY SCHOLARSHIP 1
Cody Mims
Myra Lee Adams Goff
March 1, 2016
Sophienburg History Scholarship
Edouard Naegelin
Naegelin's Bakery is an establishment that is still alive and well in New Braunfels by its
own modern merits. The rich history of the achievements of Civil War veteran Edouard Naegelin
is just the icing on the smiley-face cookie. Naegelin's has been around for 142 years, and it was
founded by New Braunfels newcomer Edouard Naegelin with one sack of flower and less than a
dollar.
Edouard Naegelin Sr. immigrated to the United States when he was just two years old. His
parents brought him from Alsace-Lorraine, France. At the age of 19, he fought in the Civil War
on the Confederate side.
The war did not turn him into a grizzled tough guy, however. At just 24 years old, the
fresh-faced Naegelin opened up shop in New Braunfels. He had already attempted to start a
bakery in San Antonio with a partner, but the two were not a good pair. He started his first New
Braunfels bakery in the Goldebagen building on the corner of Seguin Street and Mill Street. This
was the baker's lot belonging to Prince Solms's baker. It was recently the location of the City
Hall before the City Hall's relocation to Castell Street. The bakery was aided by the steady
supply of honey Naegelin had access to due to the large bee population in Texas. After
Naegelin's popular newspaper advertisements began to circulate, the business took off. The
bakery's most popular attraction was lebkuchen, a light cookie made with honey.
In 1870, Naegelin moved his bakery to its current location on South Seguin Avenue. Bread
was delivered to customers via horse-drawn wagon. A customer who received regular deliveries
could find freshly baked bread on their doorstep after hearing the delivery driver ring a bell (if
their pet hadn't gotten to the tasty bread first). Although Naegelin had hand-hewn his large
cypress mixing bowl, many of the original utensils were actually made by Henne Hardware
2. SOPHIENBURG HISTORY SCHOLARSHIP 2
specifically for the Naegelin family. The family consisted of Edouard, his wife Francisca, and
their two children, Leonie and Edward Jr. The family lived in the Klein house, a small cottage
right next to their bakery that is one of the oldest buildings in New Braunfels. It is now a Bed
and Breakfast owned by the Granzins. The Granzins also now own Naegelin's bakery. After
Edouard Naegelin's death in 1923, the Naegelin family continued operation of the bakery
themselves. It was passed down two generations before Edouard Naegelin's grandson Clinton
Frank sold it to the Granzin family in 1980. Believe it or not, the Granzins already had their own
bakery background. They had been in the bakery business for over 20 years in San Antonio, the
turf where Edouard Naegelin had originally failed. They still own Naegelin's to this day. Many
of the recipes they use are their own original. The bakery is known all over Texas. It is the oldest
bakery in the state.