1. PRESENTATION 1
THESIS 1
GABRIEL ALVES / PROFESSOR DAVID FRISCO

3. HYPOTHESIS
THIS THESIS PRESENTS THE HYPOTHESIS THAT WE ARE ALL MADE OF MULTIPLE PERSONALITIES
AND IN ORDER TO ACHIEVE A BETTER UNDERSTANDING OF OURSELVES, AS WELL AS A LESS
FRUSTRATING LIFE WE MUST EXPRESS THESE PERSONAS IN AN COMMUNITY.
FOR US TO BE ACCEPTED BY SOCIETY WE TEND TO CHOOSE ONE FRACTION OF OUR
“SELF” AS OUR MAIN CHARACTER, WHILE THE REST REMAINS REPRESSED IN OUR UNCON-
SCIOUS, LEADING TO FRUSTRATION AND AGGRESSIVENESS.

4. HYPOTHESIS
THE EXPLORATION OF THE SELF IN A LESS CONSTRAINED ENVIRONMENT CAN LET
USERS EXPERIENCE DIFFERENT PERSPECTIVES AND SHARE THEM WITH OTHERS,
LEADING TO A FURTHER COMPREHENSION AND ACCEPTANCE OF WHAT CONSTITUTES
THEM AS A PERSON. MOREOVER, BY ASSUMING NEW IDENTITIES AND EXPERIENCING THEM,
ONE IS ABLE TO BE MORE TOLERANT TO DIFFERENT VIEWPOINTS, LEADING USERS TO BE-
COME EMOTIONALLY AND SOCIALLY MORE MATURE PERSONS.

5. HYPOTHESIS SIMPLIFIED
THIS THESIS PRESENTS THE HYPOTHESIS:
• THAT WE ARE ALL MADE OF MULTIPLE PERSONALITIES
• WE TEND TO CHOOSE ONE FRACTION OF OUR “SELF” AS OUR MAIN CHARACTER
• THE REST REMAINS REPRESSED IN OUR UNCONSCIOUS
• LEADING TO FRUSTRATION AND AGGRESSIVENESS

6. HYPOTHESIS SIMPLIFIED
THE EXPLORATION OF THE SELF IN A LESS CONSTRAINED ENVIRONMENT CAN:
• MAKE USERS EXPERIENCE DIFFERENT PERSPECTIVES OF LIFE
• LEAD TO A FURTHER COMPREHENSION AND ACCEPTANCE OF SELF AND OTHERS
• ACHIEVE A LESS FRUSTRATING LIFE

7. RESEARCH OUTLINE

8. INTRODUCTION
• ETYMOLOGY OF THE WORD PERSONA
• THE CONSTRUCTION OF IDENTITY. LACAN’S “THE MIRROR EFFECT”
• REPRESSING LEADS TO AGGRESSION. FREUD’S “CIVILIZATION AND IT’S DISCONTENTS”
• ENERGY HAS TO BE TRANSFORMED. OSHO’S “THE SWORD AND THE LOTUS”
• THE SELF IS ONLY A PROJECTION. THANDIE NEWTON’S “EMBRACING OTHERNESNESS”

9. “ENERGY THAT IS NOT EXPRESSED GETS CORRUPTED. IT
HAS TO BE TRANSFORMED, OTHERWISE IT WILL DRAG
YOU INTO DARKNESS, NOT INTO LIGHT.”
OSHO, THE SWORD AND THE LOTUS. 4

10. THE MULTIPLICITY OF THE SELF
• HISTORY OF THEATER AND THE CATHARTIC EFFECT. THE ARISTOTELIAN CATHARSIS.
• THE TRUE SELF IN MASKED BALLS. ONE’S TRUE DESIRES, BREAKING SOCIETY STRUCTURE.
• RPG: LIVING TROUGH ALTER EGOS. THE ART OF STORY TELLING FROM THE INSIDE

11. “ACTING IS CHEAP GROUP THERAPY, BEING A
SCHIZO FIFTY DIFFERENT WAYS. AND WE`RE PAID!”
SALLY STRUTHERS - AMERICAN ACTRESS

12. THE BENEFITS OF BEING MANY
• IN THE CREATIVE PROCESS. SHEA HEMBREY’S “HOW I BECAME 100 ARTISTS”
• IN THERAPY. DR. BOFFEY’S “COGNITIVE BEHAVIORAL THERAPY: REINVENTING OURSELVES”
• IN EDUCATION. SUGATA MITRA’S “MINIMALLY INVASIVE EDUCATION”
• IN MORAL CONSTRUCTION. PHILIP ZIMBARDO”S “ THE LUCIFER EFFECT”

13. “ARMIES THAT CHANGE APPEREANCE MOST
LIKELY KILL, RAPE AND TORTURE”
PHILLIP ZIMBARDO - LUCIFER EFFECT

14. VIRTUAL WORLDS: PLATFORMS OF PUBLIC EXPRESSION
• SOCIAL MEDIA. USER PROFILES AND THE NEW MASKED BALLS
• AVATARS. REBUILDING IDENTITY - THE NEW MASKS
• GAMES. SLAVOJ ZIZEK’S “MATRIX AND VIDEO GAMES”- THE TRUE SELF
• INTERNET. THE REALITY OF VIRTUA RELATIONSHIPS

15. “I HATE HOW I DON’T FEEL REAL
ENOUGH UNLESS PEOPLE ARE WATCHING.”
CHUCK PALAHNIUK, INVISIBLE MONSTERS

16. POSSIBLE PROJECT 1

17. POSSIBLE PROJECT 2
IS IT POSSIBLE TO APPLY THE KNOWLEDGE
ON HUMAN PERSONALITY TO BRANDING?

18. THANK YOU