4. ETHOS
Ethical appeal is used to establish the
writer as fair, open-minded, honest, and
knowledgeable about the subject matter.
The writer creates a sense of him or
herself as trustworthy and credible
5. “Hey mom, I know you’re tired and you
probably don’t wanna cook, so I have an idea;
let’s order some pizza. You can choose any
kind of topping you want, and I have a
coupon.”
6. LOGOS
Logical appeal is the strategic use of logic,
claims, and evidence to convince an
audience of a certain point.
7. “Hey mom, let's order some pizza tonight.
Pizza is really healthy; in fact, I read a
medical magazine in which I learnt that all
the major groups of food are in pizza.”
8. PATHOS
Emotional appeals target the emotions of
the reader to create some kind of
connection with the writer. Since humans
are in many ways emotional creatures,
pathos can be a very powerful strategy in
argument.
9. “Hey mom, you know what I’d love?. I’d
love pizza; and do you know why I’d love
pizza? Because it makes me happy”
