1. Marketing Communication
Marketing communication involves sharing of meaning, information and concepts by the source and the
receiver about products and services and about the firm selling them. Marketing communication
consists of the transmitting of information and message between buyers and sellers to the end that the
most favorable action climate for the seller is created in the market place
Marketing communication is simply the transmission of information from the marketer to the consumer
it thus creates a favorable climate for the product in the market place. Marketing communication is the
process of presenting an integrated set of stimuli to a market target with the intent of evoking a desired
set of act upon messages from the market for purposes of modifying present company messages and
identifying new communications opportunities.