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The	Future	Value	of	Data
An	Initial	View	to	be	Challenged	
January	2018 The	world’s	leading	open	foresight	program
Context
This	is	an	initial	point	of	view	on	the	topic	of	the	future	value	of	data.	It	is	a	
perspective	to	be	shared,	chal...
Data	Politics
Data	politics	will	enter	mainstream	political	discourse	and	public	
conversation	as	more	people	come	to	unde...
Polarized	Data	Debate
Data	debate	often	revolves	around	polarized	arguments	that	may	become	
increasingly	extreme,	with	ma...
Shared	Data	Language
Data	is	difficult	to	define	and	its	roles	in	society	are	multifarious.	
A	shared	language	around	data...
Coherent	Data	Value
Data	has	great	value but	to	whom?	Which	types	of	data?	In	which	contexts?	
Stakeholders	will	need	to	b...
Talking	at	Cross-purposes
‘Data’	is	an	umbrella	for	many	different	things.	Different	stakeholders	may	
have	very	different...
Data	is	the	New…
Data	can	fulfil	different	roles	in	the	economy,	in	society	and	for	individuals.	
Simplistic	views	(data	i...
Data	Liability	
Counter	to	the	prevailing	idea	of	data	being	always	an	asset,	storing	some	
kinds	of	data	could	come	to	be...
From	Education	to	Confidence
We	should	work	to	educate	people	about	the	issues	that	really	matter,	in	ways	
that	help	them...
From	Partial	to	Full	value
Value	exchanges	in	existing	data	relationships	should	be	reviewed:
We	need	to	explore	new	ways	...
From	Restrictive to	Enabling
Policymakers	and	regulators	often	work	in	isolated	parallel	streams	(stimulating	
growth	on	o...
From	Good	Intentions	to	Good	Outcomes
We	need	to	look	beyond	assumptions	focused	around	the	fictional	idea	
of	a	‘reasonab...
From	Compliance	to	Sustainable	Customer	Relationships
Organisations should	look	beyond	short-term	profit	opportunities	or	...
Value	of	Data
There	is	undoubtedly	a	huge	economic	incentive	to	generate	and	collect	data	
from	whatever	sources	it	become...
Data	Marketplaces	
Data	is	a	currency,	it	has	a	value	and	a	price,	and	so	requires	a	marketplace.	
Ecosystems	for	trading	...
Ethical	Machines
Automation	spreads	beyond	trading	and	managing	systemic	risk.	
As	we	approach	technology	singularity,	aut...
Data	Ethics	and	Trust
As	trust	increasingly	drives	success,	organisations	will	seek	to	make	data	ethics	
a	focus.	In	order...
Personally	Curated	Data
‘Personally	curated’	sources	of	data	will	have	higher	value	simply	due	to	the	
fact	that	they	will...
Masters	of	Our	Data
In	2025	there	will	be	a	seamless	border	between	digital	and	real	where
the	digital	truth	becomes	the	r...
Rising	Cyber	Security
Greater	interconnectivity	and	the	Internet	of	Things	creates	new	
vulnerabilities	for	governments	an...
Broader	Cyber	Terrorism
Cyber	attacks	move	from	the	virtual	world	to	the	physical	- attacking	planes,	
utilities	and	indus...
The	Rise	of	Machines
The	growth in	the	intelligence	and	capabilities	of	machines	presents	both	a	
threat	and	an	opportunit...
Sharing	Secrets
In	exchange	for	better	service	or	an	improved	quality	of	life,	
we	increasingly	recognise exactly	what	per...
Linkability of	Open	Data
No	data	will	be	truly	anonymous:	Current	open	data	practice	assumes	that	
technology	will	be	not	...
Global	vs.	Local
Technology	is	by	its	very	nature	global	and	data	does	not	respect	national	
boundaries.	Nation	states	try...
Data	and	Democracy
Many	question	whether	privacy	will	enable	the	democratic	process:	
Is	there	democracy	without	privacy?	...
Living	in	Glass	Houses
If	we	get	it	right,	we	will	be	more	comfortable	to	metaphorically	‘live	in	a	glass	
house’,	allowin...
Informed	Consent
Given	complex	data	flows,	informed	consent	is	increasingly	challenging	–
so	an	alternative	is	needed:	An	...
India	Setting	Global	Standards
India	is	demonstrating	an	innovative	approach	to	many	challenges	and	has	
proven	design	sol...
The	Privacy	Illusion
There	is	a	rising	general	belief	in	the	right	to	data	privacy	and	the	right	
to	data	security.	Both	a...
Machine	Learning	Driving	Accuracy
It	will	become	common	for	people	to	chat	with	‘AI’	advisers	through	apps.
As	more	people...
Data	Ownership
The	data	we	create	about	ourselves	should	be	owned	by	each	of	us,	not	by	the	
large	companies	that	harvest	...
Individual	Custodians
As	more	information	is	available	to	the	individual,	many	people	are	
able	to	make	more	informed	deci...
Blockchain for	Trust
Distrust	between	parties	in	many	sectors	drives	the	adoption	of	block-chain	
which	offers	a	universal...
Conservative	Regulators
As	legislators	tend	to	be	risk	averse,	there	is	a	regulatory	desire	for	certainty	
with	a	continuo...
A	Public	Good
Broader	use	of	data	requires	not	only	fostering	data	system	reliability	
and	interoperability	but	also	addre...
Public	Benefit	vs.	Personal	Risk
In	linking	and	sharing	more	data	we	will	increasingly	weigh	public	benefits	
against	pers...
Decentralized	Secure	Data
We	need	to	decentralize	key	personal	data	because	the	more	it’s	amassed,	
the	more	likely	it’s	g...
Too	Much	Information
As	more	data	is	available,	some	seek	to	restrict	the	total	information	being	
shared	with	consumers.	...
Ulterior	Motives
Some	organisations	use	personal	data	to	screen	customers	
and	employees: Employers	recruit	only	the	healt...
Data	Sovereignty
Sensitivity	over	the	ownership	of	personal	information	will	constrain	
the	sharing	of	data	across	some	na...
Global	Privacy	Standards
Global	standards	will	eventually	be	created	for	each	country	to	sign	up	to	
and	use	as	a	basis	go...
Humans	in	the	Network
The	next	generation	of	implanted	devices	and	additional	sensors	within	
the	body	increasingly	make	h...
Questions
As	we	share	and	build	on	this	view	we	would	like	to	know	what	you	agree	
with,	what	you	don’t,	what	is	missing	a...
Future	Agenda
84	Brook	Street
London
W1K	5EH
+44	203	0088	141
futureagenda.org
The	world’s	leading	open	foresight	program
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Future of value of data an initial view to be challenged - january 2018

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Future Agenda is pleased to announce a new global initiative for 2018 - the Future Value of Data. As change accelerates in and around many sectors, we will explore emerging technological, social, business model and regulatory changes and how and where they may most impact over the next decade.

As with our other deep-dives, each event will bring together industry leaders, academics, regulators and innovators to challenge the emerging view, add in regional perspectives and identify what, where, how and why key changes will probably play out. All hosts will co-curate the participant invite list, be able to use all insights from their events for thought leadership and PR, will gain access to all views and underlying research from the whole programme and be recognized in the final report.

The programme will kick-off on 10 January with a workshop in Bangalore hosted by Facebook building on this initial view. 14 further events are in planning for the first half of 2018 and all are being kindly hosted by forward-looking governments, academia and other corporates. At the moment, the scheduled locations for these discussions include Bangalore, Bogota, Berlin, Brussels, Copenhagen, Delhi, Lagos, London, Madrid, Mexico City, Singapore, Tel Aviv and Tokyo. We would welcome the opportunity to run further events, particularly in Africa, Asia and South America, therefore if you are interested in being involved in this programme as a host or co-host, do let us know and we can start to broaden the schedule.

Published in: Data & Analytics

Future of value of data an initial view to be challenged - january 2018

  1. 1. The Future Value of Data An Initial View to be Challenged January 2018 The world’s leading open foresight program
  2. 2. Context This is an initial point of view on the topic of the future value of data. It is a perspective to be shared, challenged, built upon and enhanced via a series global discussions that are taking place throughout the first half of 2018.
  3. 3. Data Politics Data politics will enter mainstream political discourse and public conversation as more people come to understand the collection and use of their personal data, and the impacts of big data on their own lives.
  4. 4. Polarized Data Debate Data debate often revolves around polarized arguments that may become increasingly extreme, with many protagonists adopting ‘all or nothing’ positions with regard to issues such as privacy, security and economic freedom.
  5. 5. Shared Data Language Data is difficult to define and its roles in society are multifarious. A shared language around data and it’s use is likely to emerge, but it is not yet clear which voices will be seen as credible and authoritative.
  6. 6. Coherent Data Value Data has great value but to whom? Which types of data? In which contexts? Stakeholders will need to be very clear about the value of specific types of data to them, to their users and to society as a whole, or risk losing trust.
  7. 7. Talking at Cross-purposes ‘Data’ is an umbrella for many different things. Different stakeholders may have very different perspectives on (and understandings of) data that are being masked, making the quest for common ground increasingly difficult.
  8. 8. Data is the New… Data can fulfil different roles in the economy, in society and for individuals. Simplistic views (data is the new oil) help us understand some roles, but also mislead and blind us. Data may be something completely new altogether.
  9. 9. Data Liability Counter to the prevailing idea of data being always an asset, storing some kinds of data could come to be seen as a liability as it erodes user trust, and the costs of securing it outweigh the costs associated with losing it.
  10. 10. From Education to Confidence We should work to educate people about the issues that really matter, in ways that help them learn what is most important. This involves changing how we approach issues such as informing, education, transparency and choice.
  11. 11. From Partial to Full value Value exchanges in existing data relationships should be reviewed: We need to explore new ways of using data to add personal and social value, such as innovative service models that work on behalf of the individual.
  12. 12. From Restrictive to Enabling Policymakers and regulators often work in isolated parallel streams (stimulating growth on one hand, minimising risk on the other). A more joined up approach that unites them in mutually reinforcing ways is possible and necessary.
  13. 13. From Good Intentions to Good Outcomes We need to look beyond assumptions focused around the fictional idea of a ‘reasonable’ decision-maker to design processes, mechanisms and services that work with the grain of actual human behaviour.
  14. 14. From Compliance to Sustainable Customer Relationships Organisations should look beyond short-term profit opportunities or compliance to build long-term trust-based relationships with the people who use their services and create a broader ecosystem based on trust and value.
  15. 15. Value of Data There is undoubtedly a huge economic incentive to generate and collect data from whatever sources it becomes available. As more data from more things becomes available, we can expect to see a data “land grab” by organisations.
  16. 16. Data Marketplaces Data is a currency, it has a value and a price, and so requires a marketplace. Ecosystems for trading data are emerging and soon both personal and machine data will be represented in new data marketplaces.
  17. 17. Ethical Machines Automation spreads beyond trading and managing systemic risk. As we approach technology singularity, autonomous robots and smarter algorithms make ethical judgments that impact life or death.
  18. 18. Data Ethics and Trust As trust increasingly drives success, organisations will seek to make data ethics a focus. In order to engage and gain buy-in from governments and consumers alike, trust in data usage will become a core platform for differentiation.
  19. 19. Personally Curated Data ‘Personally curated’ sources of data will have higher value simply due to the fact that they will represent the actual wishes and desires of an individual, rather than the presumed wishes and desires based on derived data.
  20. 20. Masters of Our Data In 2025 there will be a seamless border between digital and real where the digital truth becomes the real truth. We should increase awareness of our digital shadow becoming ‘masters of our data’.
  21. 21. Rising Cyber Security Greater interconnectivity and the Internet of Things creates new vulnerabilities for governments and corporations - as the unscrupulous and the criminal increasingly seek to exploit weakness and destroy systems.
  22. 22. Broader Cyber Terrorism Cyber attacks move from the virtual world to the physical - attacking planes, utilities and industrial systems. Some see a corresponding slow down in the adoption of sensors and wider use of private encryption technologies.
  23. 23. The Rise of Machines The growth in the intelligence and capabilities of machines presents both a threat and an opportunity: Greater AI and automation free up time, but also threaten jobs - both low skilled and managerial / administrative roles.
  24. 24. Sharing Secrets In exchange for better service or an improved quality of life, we increasingly recognise exactly what personal information we are prepared to share and who to share it with.
  25. 25. Linkability of Open Data No data will be truly anonymous: Current open data practice assumes that technology will be not be able to relink it to its source. This is not the case and so, by 2025, we will see different levels of de-identification.
  26. 26. Global vs. Local Technology is by its very nature global and data does not respect national boundaries. Nation states try to set the rules but tensions in global interoperability drive us to design for global standards, but with localised use.
  27. 27. Data and Democracy Many question whether privacy will enable the democratic process: Is there democracy without privacy? Citizen data is increasingly publicly used and shared by governments as an instrument of social change.
  28. 28. Living in Glass Houses If we get it right, we will be more comfortable to metaphorically ‘live in a glass house’, allowing our personal information to be widely accessible in return for the understanding that this enables a richer, more ‘attuned’ life as a result.
  29. 29. Informed Consent Given complex data flows, informed consent is increasingly challenging – so an alternative is needed: An accountability governance model incorporating ethics and respectful data use is a compelling substitute or complement.
  30. 30. India Setting Global Standards India is demonstrating an innovative approach to many challenges and has proven design solutions for low-income populations. These solutions will be applied to higher income economies with even greater efficiency benefits.
  31. 31. The Privacy Illusion There is a rising general belief in the right to data privacy and the right to data security. Both are illusions: Security is impossible without increased monitoring - and so true privacy is also impossible.
  32. 32. Machine Learning Driving Accuracy It will become common for people to chat with ‘AI’ advisers through apps. As more people use these services, more data is collected, machine learning improves significantly and therefore the more accurate advice can be.
  33. 33. Data Ownership The data we create about ourselves should be owned by each of us, not by the large companies that harvest it. Users should own their own data and be free to merge it with other sets as and when it could provide them useful insight.
  34. 34. Individual Custodians As more information is available to the individual, many people are able to make more informed decisions about their lives because they can become custodians of their own health and financial records.
  35. 35. Blockchain for Trust Distrust between parties in many sectors drives the adoption of block-chain which offers a universal set of tools for cryptographic assurance of data integrity, standardized auditing and formalized contracts for data access.
  36. 36. Conservative Regulators As legislators tend to be risk averse, there is a regulatory desire for certainty with a continuous concern about unintended consequences of change. Regulators may therefore slow adoption of new technologies and approaches.
  37. 37. A Public Good Broader use of data requires not only fostering data system reliability and interoperability but also addressing individual data ownership and the extent to which data should constitute a public good.
  38. 38. Public Benefit vs. Personal Risk In linking and sharing more data we will increasingly weigh public benefits against personal risk. The potential harm from unauthorized release of confidential data will be a conundrum for many in the some key sectors.
  39. 39. Decentralized Secure Data We need to decentralize key personal data because the more it’s amassed, the more likely it’s going to be hacked. Centralized ownership of medical records, for example, is increasingly seen as a security risk.
  40. 40. Too Much Information As more data is available, some seek to restrict the total information being shared with consumers. Fear of data overload exceeding the individuals’ capacity to see things in perspective leads platforms to filter what is shared.
  41. 41. Ulterior Motives Some organisations use personal data to screen customers and employees: Employers recruit only the healthiest and insurance companies increasingly refuse cover to those with unacceptable risks.
  42. 42. Data Sovereignty Sensitivity over the ownership of personal information will constrain the sharing of data across some national boundaries. In particular, growing resistance to a US-based concentration of population data builds.
  43. 43. Global Privacy Standards Global standards will eventually be created for each country to sign up to and use as a basis going ahead: However garnering agreement will be difficult as each region has a different approach to patient data.
  44. 44. Humans in the Network The next generation of implanted devices and additional sensors within the body increasingly make humans part of the network. Safety concerns around hacking and privacy issues on tracking challenge some systems.
  45. 45. Questions As we share and build on this view we would like to know what you agree with, what you don’t, what is missing and, most importantly, what will be some of the key impacts and implications – both globally and regionally.
  46. 46. Future Agenda 84 Brook Street London W1K 5EH +44 203 0088 141 futureagenda.org The world’s leading open foresight program What do you think? Join In | Add your views into the mix www.futureagenda.org @futureagenda

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