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fotostrasse
Fotostrasse started as a
photography project by Marcela
Faé and Felipe Tofani. Our idea was
to inspire people from all over the
world that live in Berlin and don’t
really know the city. Our idea was
to mix our passion for photography
together with the fact that, since
we never lived in Berlin before, we
needed to explore where we
decided to call home.
We started everything with photo
meetups, but Fotostrasse became
more than just a photo meetup
really fast since we started
getting invitations to explore other
cities and so we decided to
transform the project into the travel
blog​you all know.
With our blog, we can document
our trips and explorations
around the world and share
our experiences with.
Our first blog trip started right after
we started blogging. Umeå was our
first destination but we didn’t stop
there.
Bari, Polignano A Mare,
Catellana, Alberobello, Dresden,
Poznan, Viena, Bratislava, Porvoo,
Helsinki, Manila, Belo Horizonte,
Tagbilaran, Panglao, Oslob,
Baguio, São Paulo, Wroclaw, Cebu
City, these are a few places we
visited in 2014.
We are looking forward to travel
even more in 2015!
WHAT IS
FOTOSTRASSE?
Fotostrasse is a travel blog
focused on bringing cool
people to different places.
It’s written by a brazilian couple
living in Berlin surrounded by
three crazy cats.
WHO IS BEHIND
FOTOSTRASSE?
Marcela Faé fell in love
with photography back
in 2002 and, after that,
had her work shown
in Germany, Brazil and
United States.
She visited over four
continents and needs to
swim in every ocean on
Earth.
Felipe Tofani has been
working with design,
advertising and content
creation for over ten
years.
He believes that history
is an important part of
every trip he has ever
done. He loves to
research and to
include this side of
things to his articles.
546 followers
3813 followers
1200 followers
1741 followers
Three years ago, we gave up
our brazilian life to explore all
that the world has to offer. We
decided to set place in Berlin
and use this amazing city as a
base to travel around the world.
LETS TALK ABOUT
NUMBERS
424 followers
652 followers
4.809 fans
67.213 pageviews
8.418 views on tips
over 800 followerson some boards
over 50.000 flips
Fotostrasse started back in
january 2013 and, since then,
had a steady healthy growth.
During the last 90 days,
Fotostrasse had a little over
110.000 visitors with an
average of 2,3 pages per visit.
A little over half of our visitors
are women and 60% of
everyone that visits Fotostrasse
is between 25 and 34 years old.
The majority of them are based
between in Germany,
Poland, Finland, United States
and United Kingdom.
WHAT OUR
READERS LIKE
Below you can see some of
our most readed and shared
posts.
Click on the images below to
see the full article.
The year was 1990 and the Berlin
Wall had just fall. And somebody
decided to go to Berlin and explore
the city with his camera. Now, you
can see what he filmed on a series
of youtube videos. As always, it
is weird to see how much Berlin
changed in the last 20 years.
More than 2.300 Facebook
shares and 47.000 visitors
since february 2014.
Porvoo is a small scenic and
beautiful city east of Helsinki. If we
lived in Finland, the city would be
our favorite day trip since we fell in
love with the mixture of the Old City
Center with the nature surround-
ing the city and the warmth we felt
talking to the people there.
More than 400 Facebook
shares and almost 18.000 visits
since november 2014.
Poznan is seen by many as the
birthplace of the polish nation and
this is one of the many reasons why
we decided to explore it during this
week. We have a few days off of
work and we are going to spend
it exploring everything about this
town steeped in history.
More than 1.000 Facebook
shares and almost 9.000 visits
since june 2014.
Stary Browar, in English Old Brew-
ery, is an arts, business and shop-
ping center in the center of Poznan.
The place is a mixture of retail
space and art gallery, based on the
50/50 concept created by Grazyna
Kulczyk.
More than 260 Facebook
shares and almost 9.000 visits
since july 2014.
If you only have 24 hours in Berlin
and you want to see some not really
tourist places and maybe, try some-
thing that locals do all the time, this
is the city guide for you. This tour
is for you, guy or girl who already
had the time of your life here in our
city...
More than 340 Facebook
shares and more than 6.000
visits since april 2014.
LETS WORK
TOGETHER
Since the beginning,
Fotostrasse has been more
than willing to find ways to
work with brands, cities and
products.
On the right side, you can see
a quick overview of how we do
our work packages.
If what you have in mind
doesn’t fit any of the pre
defined packages, get in touch
with us and can try to match
your expectations with
something else.
Lets start with the Classical
Package, the most basic
way of working with us.
This is how we normally work: We
create content for you city and/or
country after we visit it. After that,
we start producing the articles.
This package features at least one
sponsored written post with the
pictures we take where you want
us to visit. Depending of how many
places and activities we may have,
we can include more articles.
With this content in hand, we
promote it on our social media
channels and to our blog readers.
If you want to be more
creative, the sky is the limit
with Fotostrasse.
We can do social media contest
to engage our readers with your
brand. We can do a series of posts
telling you story tied to you brand
message.
We are always open for new ideas
and projects. Share your brand’s
goals with us and we can
discover together how we might
work together.
Team up with Fotostrasse to
offer even more sponsored
opportunities.
From product sponsorships to
licensed content, including articles,
videos and photography. From
banner ads on Fotostrasse to your
wildest dreams
Tell us what’s your goal and we will
come up with the perfect campaign
for you and your brand based on
our 10 years experience with the
advertising world combined with
our knowledge on the travel blog
universe.
If you need to send us something,
the easiest thing to do is to use the
address below:
Felipe Tofani
Packstation 103
Sonnenallee, 113 – Neukölln
12045 – Berlin
Deutschland
GET IN TOUCH
WITH US
Fotostrasse is based in the
beautiful Berlin neighborhood
known as Neukölln.
If you want to have a coffee
with us or talk about business,
send us an e-mail at the ad-
dress below:
HELLO@1982.US

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Fotostrasse Mediakit February 2015

  • 2. Fotostrasse started as a photography project by Marcela Faé and Felipe Tofani. Our idea was to inspire people from all over the world that live in Berlin and don’t really know the city. Our idea was to mix our passion for photography together with the fact that, since we never lived in Berlin before, we needed to explore where we decided to call home. We started everything with photo meetups, but Fotostrasse became more than just a photo meetup really fast since we started getting invitations to explore other cities and so we decided to transform the project into the travel blog​you all know. With our blog, we can document our trips and explorations around the world and share our experiences with. Our first blog trip started right after we started blogging. Umeå was our first destination but we didn’t stop there. Bari, Polignano A Mare, Catellana, Alberobello, Dresden, Poznan, Viena, Bratislava, Porvoo, Helsinki, Manila, Belo Horizonte, Tagbilaran, Panglao, Oslob, Baguio, São Paulo, Wroclaw, Cebu City, these are a few places we visited in 2014. We are looking forward to travel even more in 2015! WHAT IS FOTOSTRASSE? Fotostrasse is a travel blog focused on bringing cool people to different places. It’s written by a brazilian couple living in Berlin surrounded by three crazy cats.
  • 3. WHO IS BEHIND FOTOSTRASSE? Marcela Faé fell in love with photography back in 2002 and, after that, had her work shown in Germany, Brazil and United States. She visited over four continents and needs to swim in every ocean on Earth. Felipe Tofani has been working with design, advertising and content creation for over ten years. He believes that history is an important part of every trip he has ever done. He loves to research and to include this side of things to his articles. 546 followers 3813 followers 1200 followers 1741 followers Three years ago, we gave up our brazilian life to explore all that the world has to offer. We decided to set place in Berlin and use this amazing city as a base to travel around the world.
  • 4. LETS TALK ABOUT NUMBERS 424 followers 652 followers 4.809 fans 67.213 pageviews 8.418 views on tips over 800 followerson some boards over 50.000 flips Fotostrasse started back in january 2013 and, since then, had a steady healthy growth. During the last 90 days, Fotostrasse had a little over 110.000 visitors with an average of 2,3 pages per visit. A little over half of our visitors are women and 60% of everyone that visits Fotostrasse is between 25 and 34 years old. The majority of them are based between in Germany, Poland, Finland, United States and United Kingdom.
  • 5. WHAT OUR READERS LIKE Below you can see some of our most readed and shared posts. Click on the images below to see the full article. The year was 1990 and the Berlin Wall had just fall. And somebody decided to go to Berlin and explore the city with his camera. Now, you can see what he filmed on a series of youtube videos. As always, it is weird to see how much Berlin changed in the last 20 years. More than 2.300 Facebook shares and 47.000 visitors since february 2014. Porvoo is a small scenic and beautiful city east of Helsinki. If we lived in Finland, the city would be our favorite day trip since we fell in love with the mixture of the Old City Center with the nature surround- ing the city and the warmth we felt talking to the people there. More than 400 Facebook shares and almost 18.000 visits since november 2014. Poznan is seen by many as the birthplace of the polish nation and this is one of the many reasons why we decided to explore it during this week. We have a few days off of work and we are going to spend it exploring everything about this town steeped in history. More than 1.000 Facebook shares and almost 9.000 visits since june 2014. Stary Browar, in English Old Brew- ery, is an arts, business and shop- ping center in the center of Poznan. The place is a mixture of retail space and art gallery, based on the 50/50 concept created by Grazyna Kulczyk. More than 260 Facebook shares and almost 9.000 visits since july 2014. If you only have 24 hours in Berlin and you want to see some not really tourist places and maybe, try some- thing that locals do all the time, this is the city guide for you. This tour is for you, guy or girl who already had the time of your life here in our city... More than 340 Facebook shares and more than 6.000 visits since april 2014.
  • 6. LETS WORK TOGETHER Since the beginning, Fotostrasse has been more than willing to find ways to work with brands, cities and products. On the right side, you can see a quick overview of how we do our work packages. If what you have in mind doesn’t fit any of the pre defined packages, get in touch with us and can try to match your expectations with something else. Lets start with the Classical Package, the most basic way of working with us. This is how we normally work: We create content for you city and/or country after we visit it. After that, we start producing the articles. This package features at least one sponsored written post with the pictures we take where you want us to visit. Depending of how many places and activities we may have, we can include more articles. With this content in hand, we promote it on our social media channels and to our blog readers. If you want to be more creative, the sky is the limit with Fotostrasse. We can do social media contest to engage our readers with your brand. We can do a series of posts telling you story tied to you brand message. We are always open for new ideas and projects. Share your brand’s goals with us and we can discover together how we might work together. Team up with Fotostrasse to offer even more sponsored opportunities. From product sponsorships to licensed content, including articles, videos and photography. From banner ads on Fotostrasse to your wildest dreams Tell us what’s your goal and we will come up with the perfect campaign for you and your brand based on our 10 years experience with the advertising world combined with our knowledge on the travel blog universe.
  • 7. If you need to send us something, the easiest thing to do is to use the address below: Felipe Tofani Packstation 103 Sonnenallee, 113 – Neukölln 12045 – Berlin Deutschland GET IN TOUCH WITH US Fotostrasse is based in the beautiful Berlin neighborhood known as Neukölln. If you want to have a coffee with us or talk about business, send us an e-mail at the ad- dress below: HELLO@1982.US