Fotostrasse Mediakit December 2014

Felipe Tofani
Felipe TofaniVisual Designer and Art Director at 1982.US
fotostrasse
Fotostrasse is a medium to show that there is more to see 
than the beaten path. We explore the city where we live in 
search of cool things to do and, sometimes, we go beyond our 
subway lines and see the world.
Our blog is our new baby. It started in the end of january 
2014 in a way to celebrate our first year of Fotostrasse. We 
needed more ways of showing the world what we were seeing 
and this felt like the best way to do it. 
We started Fotostrasse back in january 2013. We started 
doing what we like to call “photo safari”, where we took our 
cameras to see different parts of Berlin. Some people joined us 
and things got bigger and better.
Our blog was born from the need to tell the world about all 
the places we were going. This way we could expand our 
discoveries to whoever was planning to visit Berlin and the 
others cities we have been and will be. 
Fotostrasse started as a way of exploring the city we 
decided to call home. Our goal was to see and show that 
there is life in Berlin outside the Ring Bahn.
Fotostrasse Mediakit December 2014
On our blog, between November and early December 
2014, we had a little more than 34.000 unique visitors. 
With an average of 2,28 pages by visit, accounting with 
more than 77.000 monthly pageviews.
Facebook is our main social network tool to gather people 
around what we do and we use it to schedule and keep 
track of our events. We have almost 1600 active fans and our 
interaction with them is way above the average. 
Foursquare is out big bet right now because we see it as 
one of the best tools to use while travelling. There we are 
posting tips from the places we love in Berlin and on our trips 
around the world.
Instagram is a tool that we have been using for a few 
months to show the world the pictures that we take on our 
trips and our “photo safaris”. 
We have been using Twitter for a few months and, we love 
how people interact with us. We mainly use the website as a 
way of expanding the audience from our posts on facebook and 
instagram.
Fotostrasse Mediakit December 2014
In january 2014, we were invited to Sweden to cover the 
opening ceremony of Umeå as the European Capital of 
Culture. This was the starting point of a new phase to 
Fotostrasse outside Berlin.
In april of 2014, another country invited us to help them 
with their tourism campaign, this time it was Italy with the 
#WeAreInPuglia social media events in Berlin and travelling 
through south of Italy.
From that we passed through good times in Dresden working 
together with the tourism board of the city and GoEuro. And a 
little later, we were to Poland by the City of Poznan.
September was when we went to Finland for #TravelHouse- 
Porvoo. We have to say it was one of our favorite trips of the 
year. Finland is beautiful and we are looking forward to get 
back there.
In october, we packed our bags and went to the Philippines 
after winning the #BigBlogX campaign as the most voted 
blog from Europe. HI Hostels was responsible for taking care of 
this trip.
Now we are part of the Nordic Bloggers Experience and we’ll 
be back in Scandinavia for this next winter. And we are looking 
forward to another winter close to the Artic!
In between all this travel assigments, we manage to find time 
to visit Austria, Slovakia and Brazil. And we already have plans 
for 2015 with France and Spain already scheduled.
Felipe Tofani is an art director and visual designer who likes to 
explore Berlin by foot and see what is happening in the city he 
decided to call home. 
But, who is behind Fotostrasse? Marcela Faé is a fashion 
and beauty photographer that grew up in Brazil and decided to 
call Berlin home in the beggining of 2012 with her husband and 
three cats.
Get in touch with us by e-mail on: 
fotostrasse@1982.us
fotostrasse
1 of 19

Recommended

NACE Feb 2009 by
NACE Feb 2009NACE Feb 2009
NACE Feb 2009guest9d1b57
228 views91 slides
How did i became the designer i'm right now? by
How did i became the designer i'm right now?How did i became the designer i'm right now?
How did i became the designer i'm right now?Felipe Tofani
592 views39 slides
Using Photoshop brushes by
Using Photoshop brushesUsing Photoshop brushes
Using Photoshop brushesguest2e8c66
699 views3 slides
Grecia 2020 -STAY by
Grecia 2020 -STAYGrecia 2020 -STAY
Grecia 2020 -STAYlucilla5
36 views9 slides
Issue 2 1 by
Issue 2 1Issue 2 1
Issue 2 1Annkathrin Lundqvist
165 views20 slides
Keeping the Conversation Alive by
Keeping the Conversation Alive Keeping the Conversation Alive
Keeping the Conversation Alive Creative New Zealand
263 views17 slides

More Related Content

Similar to Fotostrasse Mediakit December 2014

Time capsule book final 2 by
Time capsule book final 2Time capsule book final 2
Time capsule book final 2Joanna Soltysiak
222 views63 slides
Time Capsule - project summary from Turkey by
Time Capsule - project summary from TurkeyTime Capsule - project summary from Turkey
Time Capsule - project summary from TurkeyJoanna Soltysiak
345 views61 slides
My Top Travel Adventures of 2013 by
My Top Travel Adventures of 2013My Top Travel Adventures of 2013
My Top Travel Adventures of 2013Laurel Robbins
275 views9 slides
RA Portfolio FInal Spreads by
RA Portfolio FInal SpreadsRA Portfolio FInal Spreads
RA Portfolio FInal SpreadsRonnel Cruz
385 views8 slides
European vacation-packages-10 by
European vacation-packages-10European vacation-packages-10
European vacation-packages-10Andri Goodwood
65 views1 slide

Similar to Fotostrasse Mediakit December 2014(6)

Recently uploaded

online boutique business plan by
online boutique business planonline boutique business plan
online boutique business planECorp
8 views39 slides
Test Slides.pptx by
Test Slides.pptxTest Slides.pptx
Test Slides.pptxlearning43
9 views1 slide
meal prep business plan by
meal prep business planmeal prep business plan
meal prep business planECorp
6 views49 slides
The Link Between Celebrities & Building Iconic Brands by
The Link Between Celebrities & Building Iconic BrandsThe Link Between Celebrities & Building Iconic Brands
The Link Between Celebrities & Building Iconic BrandsHarryRamsay1
13 views15 slides
Strategic Management Policies Implemented to the Service-based Business and i... by
Strategic Management Policies Implemented to the Service-based Business and i...Strategic Management Policies Implemented to the Service-based Business and i...
Strategic Management Policies Implemented to the Service-based Business and i...ckhrisshel
30 views20 slides

Recently uploaded(8)

online boutique business plan by ECorp
online boutique business planonline boutique business plan
online boutique business plan
ECorp8 views
meal prep business plan by ECorp
meal prep business planmeal prep business plan
meal prep business plan
ECorp6 views
The Link Between Celebrities & Building Iconic Brands by HarryRamsay1
The Link Between Celebrities & Building Iconic BrandsThe Link Between Celebrities & Building Iconic Brands
The Link Between Celebrities & Building Iconic Brands
HarryRamsay113 views
Strategic Management Policies Implemented to the Service-based Business and i... by ckhrisshel
Strategic Management Policies Implemented to the Service-based Business and i...Strategic Management Policies Implemented to the Service-based Business and i...
Strategic Management Policies Implemented to the Service-based Business and i...
ckhrisshel30 views
music school business plan by ECorp
music school business planmusic school business plan
music school business plan
ECorp22 views
Effects of Entrepreneurship in Economic Development by Dr.G. KARTHIKEYAN
Effects of Entrepreneurship in  Economic DevelopmentEffects of Entrepreneurship in  Economic Development
Effects of Entrepreneurship in Economic Development

Fotostrasse Mediakit December 2014

  • 2. Fotostrasse is a medium to show that there is more to see than the beaten path. We explore the city where we live in search of cool things to do and, sometimes, we go beyond our subway lines and see the world.
  • 3. Our blog is our new baby. It started in the end of january 2014 in a way to celebrate our first year of Fotostrasse. We needed more ways of showing the world what we were seeing and this felt like the best way to do it. We started Fotostrasse back in january 2013. We started doing what we like to call “photo safari”, where we took our cameras to see different parts of Berlin. Some people joined us and things got bigger and better.
  • 4. Our blog was born from the need to tell the world about all the places we were going. This way we could expand our discoveries to whoever was planning to visit Berlin and the others cities we have been and will be. Fotostrasse started as a way of exploring the city we decided to call home. Our goal was to see and show that there is life in Berlin outside the Ring Bahn.
  • 6. On our blog, between November and early December 2014, we had a little more than 34.000 unique visitors. With an average of 2,28 pages by visit, accounting with more than 77.000 monthly pageviews.
  • 7. Facebook is our main social network tool to gather people around what we do and we use it to schedule and keep track of our events. We have almost 1600 active fans and our interaction with them is way above the average. Foursquare is out big bet right now because we see it as one of the best tools to use while travelling. There we are posting tips from the places we love in Berlin and on our trips around the world.
  • 8. Instagram is a tool that we have been using for a few months to show the world the pictures that we take on our trips and our “photo safaris”. We have been using Twitter for a few months and, we love how people interact with us. We mainly use the website as a way of expanding the audience from our posts on facebook and instagram.
  • 10. In january 2014, we were invited to Sweden to cover the opening ceremony of Umeå as the European Capital of Culture. This was the starting point of a new phase to Fotostrasse outside Berlin.
  • 11. In april of 2014, another country invited us to help them with their tourism campaign, this time it was Italy with the #WeAreInPuglia social media events in Berlin and travelling through south of Italy.
  • 12. From that we passed through good times in Dresden working together with the tourism board of the city and GoEuro. And a little later, we were to Poland by the City of Poznan.
  • 13. September was when we went to Finland for #TravelHouse- Porvoo. We have to say it was one of our favorite trips of the year. Finland is beautiful and we are looking forward to get back there.
  • 14. In october, we packed our bags and went to the Philippines after winning the #BigBlogX campaign as the most voted blog from Europe. HI Hostels was responsible for taking care of this trip.
  • 15. Now we are part of the Nordic Bloggers Experience and we’ll be back in Scandinavia for this next winter. And we are looking forward to another winter close to the Artic!
  • 16. In between all this travel assigments, we manage to find time to visit Austria, Slovakia and Brazil. And we already have plans for 2015 with France and Spain already scheduled.
  • 17. Felipe Tofani is an art director and visual designer who likes to explore Berlin by foot and see what is happening in the city he decided to call home. But, who is behind Fotostrasse? Marcela Faé is a fashion and beauty photographer that grew up in Brazil and decided to call Berlin home in the beggining of 2012 with her husband and three cats.
  • 18. Get in touch with us by e-mail on: fotostrasse@1982.us