FSP's retail database provide an insight into a company with information relating to the company's history, finances, locations and published news.

1. FSP Retailer Profiles
La Senza

2. FSP Retailer Profiles – La Senza
About La Senza is a specialist lingerie retailer offering foundation
underwear, loungewear, and sleepwear to target women aged 18 to 35. Its
Canadian parent, Suzie Shier, was founded in 1966, while La Senza UK was
separated in 1998.La Senza in the UK is now owned by Lion Capital (in the US,
the La Senza brand is controlled by Limited Brands), also owners of lingerie
chain Contessa. The Contessa name will disappear as the stores are re-branded.
La Senza operates a network of over 100 retail outlets, consisting primarily of
directly-owned stores and concessions in the United Kingdom and Ireland,
History although there are sub-franchises across Europe. La Senza is a Middle of the
market retailer with an Assured Safe fashion centre
• Since its first store opened in 1990, the
company has grown to include more
than 300 stores in Canada Recent News
• A further 487 stores under the La • 21/02/2011 - Victoria's Secret 'in discussions to buy La La Senza Trading Countries
Senza' UK, Ireland, Croatia, Denmark, Estonia, Gibraltar,
Senza brand operate in 45 other
• 12/11/2010 - La Senza keen to steal older women from M&S Greece, Iceland, Latvia, Lithuania, Norway, Slovenia,
countries. • 29/10/2010 - From lingerie to maternity for La Senza’s Switzerland & Portugal
• In the United Kingdom and Ireland La Burgess
Senza stores have been separately • 06/08/2010 - Overseas lingerie brands keep abreast of UK
owned since July 2006 by Lion Capital, high street
a private equity company • 16/07/2010 - La Senza seeks new chairman as sales and
• In 2009 Theo Paphitis joined the La profits improve
• 16/07/2010 - La Senza hits expansion trail following return
Senza Board
to profit
• In June 2009 Theo Paphitis quit the
board of La Senza Year BIS Guide
• In August 2009 it emerged that 2003 Healthy
Paphitis had entered talks with Lion to 2004 Very strong
buy a majority stake 2005 Fairly healthy
• Theo Paphitis later sold La Senza to 2006 Fairly healthy
the private-equity group for £100m 2007 Head above water
• In 2011 rumours emerged that the 2008 Fairly healthy
company was in talks with Victoria's 2009 Very worrying
Secret relating to a buy out 2010 Head above water
©FSP 2010. BIS © Department for Business Innovation and Skills.
2 The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

3. FSP Retailer Profiles – La Senza
La Senza Group Sales La Senza Group Financial Health
La Senza P2
200
140000
180
120000
160
100000
140
Millions
80000
P2
60000 Sales Exc Vat 120
P2
40000 UK Sales Exc Vat 100
20000 80
0 60
2003 2004 2005 2006 2007 2008 2009 2010 2003 2004 2005 2006 2007 2008 2009 2010
Year Year
©FSP 2010. BIS © Department for Business Innovation and Skills.
3 The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

4. FSP • 19 Manor Courtyard
• Hughenden Avenue
High Wycombe • HP13 5RE • UK
T +44 (0) 1494 474740
F +44 (0) 1494 474262
E fspretail@fspretail.co.uk
W www.fspretail.co.uk & www.snap-shop.co.uk
Fripp Sandeman and Partners Limited, trading as FSP
G Nicholson (Managing Director) J H Fell J Hewson K Gunn
Registered Number 1284879
Registered Office 19 Manor Courtyard Hughenden Avenue High
Wycombe Buckinghamshire HP13 5RE