Frog Hollow Farm understands the importance for a healthier next generation of American citizens. In keeping with that end in mind, Frog Hollow Farm is looking to partner with a non-profit organization doing significant work in the field of Child Obesity Awareness and Elimination in Sept. 2013.
2. About Us
Frog Hollow Farm is a certified organic farm in
Brentwood, CA.
We are located east of San Francisco in the fertile Sacramento
River Delta (about an hour's drive).
Our farm is home to hundreds of trees which produce peaches,
nectarines, cherries, apricots, apriums, plums, pluots, Asian and
European pears, olives, persimmons, quince, apples and more.
Mission statement
We are certified organic with C.C.O.F. (California Certified
Organic Farmers) and committed to sustainable practices.
3. Objectives
• Support a non-profit doing significant
work in the field of childhood obesity to
encourage a healthier next generation of
American citizens
• Promote organic fruit as a healthy
alternative to processed, high-sugar content
foods in a child’s diet.
4. Proposal
• Frog Hollow Farm would donate $1 from every order
placed online at www.froghollow.com up to $100,000 to
a non-profit doing significant work to eliminate
childhood obesity.
• Maximum donation: $100,000
• Minimum donation: $1,000 (guaranteed by Frog Hollow
Farm)
5. Qualifying Factors for
Selection
Qualifying Factors for Non-profit:
• Significant, noticeable work in the field of childhood
obesity
• Non-profit should clearly state how funds will be utilized
• Non-profit should have access to a third-party source to
control and validate the final donation sum
6. Suggested Taglines
• Select one from the following or another new one -
• Eat Healthy. Eat Fruit.
• Eating Right Is Good. Eating Organic, Better
• Eat Right. Feed Right. Eliminate Obesity
• Fight against Childhood Obesity. Are You Onboard?
7. Marketing
• Emails to Frog Hollow Farm’s Mail Order clients (<6,000)
• Mention in Frog Hollow Farm’s CSA newsletter (<450)
• Share with CUESA and other vendors
• Print postcards and insert in every Mail Order shipment
• Press release to media outlets (Frog Hollow Farm)
• Handwritten letter to PR/VIPs by owner, Farmer Al
Courchesne
• Selected donee beneficiary to share news with existing
donors
• Donee beneficiary to use its own media connections to
encourage people to participate.
8. Frog Hollow Farm
Project Outreach
Frog Hollow Farm to reach out to other partners to
contribute/match its collections:
• Farmer Al to discuss proposal with Walter Robb (Whole
Foods);
• CSA director Jennifer Cooke to propose it to J. Crew’s Mickey
Drexler via his assistant
• Marketing Director Pearl Driver to reach out to Marcus
Wainwright of Rag & Bone
9. Project Timetable
• Different stages of project
Description Start Date to Completion Date
Phase 1 Identify beneficiary
donee
8/26 – 8/30
Phase 2 Track online sales 9/1 – 9/30
Phase 3 Present sales reports
to beneficiary donee
10/1 - 10/10
Phase 4 Independent 3rd party
audit
By 10/31
Phase 5 Presentation of check Latest by 11/30
10. Contact Information
For questions about project, please call
• Pearl Driver, Director of Marketing
Email: pearl@froghollow.com
Phone: 925.683.6497 (m)
925.634.2845 (w) ext. 203
Website: pearl@froghollow.com
