Fr ee m1_06'12_public

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freemteam

Technology Business

UPDATED FROM VERSION 1
EM Simulation software and
computing infrastructure is
FREeM simulation
beyond the budget of most
engineers who need it. FREeM
changes the way design
automation works.

FREeM lets you…
GET AWAY FROM
THE SIMULATOR
AND BACK TO
DESIGNING...

FIRST
The Problem and Solution

SECOND
The Market and the Money

FREeM : Affordable E.M.
Simulation Tool for Enterprise

Flavours of em-free design...

Old School : Kind-of-right...

...charts & formulas

Price : never getting the most from your radio

Flavours of em-free design...

Fix it later : match me if you can...

Price : design stability

Flavours of em-free design...

Buckshot : Build ALOT of antennas...

Price : Over $1000 per iteration

Pay in performance

Pay in design time

Pay in money...
… lots of money

Tool list prices...

FREeM Confidential

[1] EEtimes Ansoft carves another niche for HFSS tool 7/7/03 Stephan Ohr
[2] EDN awr,s new em simulator touts flexibility 11/9/07 Michael Santarini
[3] EDA Cafe Agilent technologies latest gensys software provides first pass
rf/microwave accuracy 19/9/07
[4] www.sonnetsoftware.com
[5] www.aemcs.com/feko_evaluation.html

I want to...
Pay for what I'm using when I'm using it

Scale computing resources on the fly

Trust my simulation results

Engineer antennas not learn new tools

MARKETS : UK Consultancy

Applegate.co.uk : 1520 electronics
design consultancies in the UK alone

MARKETS : UK Consultancy

Yell.com : Search for UK ''RF design''
companies reveals 2150 results.

''Antenna design'' reveals 118 results.

MARKETS : UK Consultancy

Google.co.uk : Search of 30 company
websites reveals 50-80% don't have
antenna software but do RF design!

MARKETS : UK Manufacturing

Estimate : About the same size as the
UK consultancy market.

MARKETS : UK Total

TAM : 2150 Companies doing RF
design?
SAM : 1720 Companies that need
antenna / em design software?

SOM : 1075 Companies without full 3D
capability requirement and cannot
afford expensive tools.

MARKETS : UK Total EAU

TAM : $5.4 M (3 x 10 days per month for every
company).

SAM : $4.0 M (those not requiring full 3D em
simulation).

SOM : $1 M (through chosen indirect sales channel –
based upon their market share).

UPDATED FROM VERSION 1

MARKETS : Europe est. Totals

TAM : $64 M (12 times UK).

SAM : $48 M (12 times UK).

SOM : $12 M (12 times UK).

UPDATED FROM VERSION 1

MARKETS : World est. Totals

TAM : $194 M (3 times Europe).

SAM : $144 M (3 times Europe).

SOM : $36 M (3 times Europe).
Global EDA toos to reach $9.85 Bn by 2015
(Not all antenna design)

UPDATED FROM VERSION 1

MARKETS : New Revenue Streams

SUPPORT : Add to pricing structure

CONSULTANCY : Optiona Service

TRAINING PROGRAMMES : $3000 / day

Global EDA toos to reach $9.85 Bn by 2015.

UPDATED FROM VERSION 1

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Fr ee m1_06'12_public

1. UPDATED FROM VERSION 1 EM Simulation software and computing infrastructure is FREeM simulation beyond the budget of most engineers who need it. FREeM changes the way design automation works. FREeM lets you… GET AWAY FROM THE SIMULATOR AND BACK TO DESIGNING...

2. FIRST The Problem and Solution SECOND The Market and the Money FREeM : Affordable E.M. Simulation Tool for Enterprise

3. Flavours of em-free design... Old School : Kind-of-right... ...charts & formulas Price : never getting the most from your radio

4. Flavours of em-free design... Fix it later : match me if you can... Price : design stability

5. Flavours of em-free design... Buckshot : Build ALOT of antennas... Price : Over $1000 per iteration

6. Pay in performance Pay in design time Pay in money... … lots of money

7. Tool list prices... FREeM Confidential [1] EEtimes Ansoft carves another niche for HFSS tool 7/7/03 Stephan Ohr [2] EDN awr,s new em simulator touts flexibility 11/9/07 Michael Santarini [3] EDA Cafe Agilent technologies latest gensys software provides first pass rf/microwave accuracy 19/9/07 [4] www.sonnetsoftware.com [5] www.aemcs.com/feko_evaluation.html

8. There must be : a better way...

9. I want to... Pay for what I'm using when I'm using it Scale computing resources on the fly Trust my simulation results Engineer antennas not learn new tools

10. MARKETS : UK Consultancy Applegate.co.uk : 1520 electronics design consultancies in the UK alone

11. MARKETS : UK Consultancy Yell.com : Search for UK ''RF design'' companies reveals 2150 results. ''Antenna design'' reveals 118 results.

12. MARKETS : UK Consultancy Google.co.uk : Search of 30 company websites reveals 50-80% don't have antenna software but do RF design!

13. MARKETS : UK Manufacturing Estimate : About the same size as the UK consultancy market.

14. MARKETS : UK Total TAM : 2150 Companies doing RF design? SAM : 1720 Companies that need antenna / em design software? SOM : 1075 Companies without full 3D capability requirement and cannot afford expensive tools.

15. MARKETS : UK Total EAU TAM : $5.4 M (3 x 10 days per month for every company). SAM : $4.0 M (those not requiring full 3D em simulation). SOM : $1 M (through chosen indirect sales channel – based upon their market share). UPDATED FROM VERSION 1

16. MARKETS : Europe est. Totals TAM : $64 M (12 times UK). SAM : $48 M (12 times UK). SOM : $12 M (12 times UK). UPDATED FROM VERSION 1

17. MARKETS : World est. Totals TAM : $194 M (3 times Europe). SAM : $144 M (3 times Europe). SOM : $36 M (3 times Europe). Global EDA toos to reach $9.85 Bn by 2015 (Not all antenna design) UPDATED FROM VERSION 1

18. MARKETS : New Revenue Streams SUPPORT : Add to pricing structure CONSULTANCY : Optiona Service TRAINING PROGRAMMES : $3000 / day Global EDA toos to reach $9.85 Bn by 2015. UPDATED FROM VERSION 1

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