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UNIVERSITA’ DEGLI STUDI DEL SANNIO
Facoltà di Scienze Economiche e Aziendali
Corso di Laurea Magistrale in Economia e Management
Tesi di laurea in Economia e Gestione
della Conoscenza e dell’Innovazione

Le	
  fonti	
  dell’innovazione	
  nei	
  prodotti	
  eco-­‐sostenibili.	
  
Il	
  caso	
  Sabox	
  e	
  il	
  ruolo	
  delle	
  collaborazioni	
  
Laureando:
Francesco Luongo
matr. 403/150

Relatrice:
Prof.ssa Mirella Migliaccio
Correlatori:
Prof. Pierpaolo Forte
Prof. Francesco Vespasiano
Sostenibilità	
  ambientale	
  e	
  
innovazione	
  di	
  prodotto	
  
Le	
  fonti	
  dell’innovazione	
  e	
  
il	
  ruolo	
  delle	
  collaborazioni	
  
Forme	
  di	
  collaborazione	
  in	
  Campania	
  
Il	
  caso	
  Sabox	
  
L’azienda!
Scheda informativa
Sabox – Anno 2011

Fonte: Sabox
Sustainability Report
2011
Fatturato
€ 12.000.000,00
€ 10.000.000,00
€ 8.000.000,00

L’azienda!
Fatturato e utile
triennio 2010-2012

€ 6.000.000,00
€ 4.000.000,00
€ 2.000.000,00
€-

2010

2011

2012

Utile
€ 600.000,00
€ 500.000,00

Fonte: Bilancio Sabox
2010-2011-2012

€ 400.000,00
€ 300.000,00
€ 200.000,00
€ 100.000,00
€-

2010

2011

2012
L’azienda!
Distanza clienti linea
GreenPackaging dalla sede Sabox

Distribuzione territoriale dei
fornitori

Collocazione territoriale clienti
linea Ecology

Fonte: Sabox
Sustainability Report
2009
Il GreenProject®!

Fonte: Sabox Sustainability Report 2009
Collaborazioni ai fini dell’innovazione:
la Rete “100% Campania”!

Fonte: www.sabox.it
Considerazioni	
  finali	
  
!Punti di forza:
• 
• 
• 
• 

Sostenibilità come fonte di vantaggio competitivo
Forte radicamento sul territorio
Marcata propensione alla collaborazione
Crescita del mercato ecologico

"Criticità:
•  Scarsa sensibilità del territorio di riferimento
verso il tema ambientale
•  Mancata presenza di legami deboli interni alla
rete
Grazie	
  per	
  
l’attenzione	
  
Francesco Luongo, matr. 403/150

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Le fonti dell'innovazione nei prodotti eco-sostenibili. Il caso Sabox e il ruolo delle collaborazioni