What has the Better Business Bureau done restore its reputation? Solution Answer - BBB provides free business reviews to more than 4 million business, BBB serves as an intermediary between consumers and businesses. In 2009 BBB moved to new sysem with rating from A+ to F, 16 factor have been posted on each business review. Initially there was a 17th factor worth 4 points for businesses that were Accredited and paid a fee to BBB. That process was changed in November 2010 in response to criticism in the media and from the Connecticut attorney general who accused BBB of using \'pay to play\' tactic. In 2010, it was reported that a man created two dummy companies which received A+ ratings as soon as he had paid the membership fee. BBB restore reputation by - On December 22, 2010, William Mitchell, CEO of the Los Angeles BBB, and originator of the BBB Letter Grading System, resigned as a result of an internal investigation conducted by the CBBB. In 2011, BBB announced the formal integration of operations in the United States & Canada, effective immediately.he CBBB said it made the move to withdraw trademark authorization from the offices in Hamilton, Windsor, Montreal and St. John’s after determining these four Canadian offices did not meet the defined standards of operation.On March 12, 2013, the Council of Better Business Bureaus expelled the Los Angeles- based Better Business Bureau of the Southland, the largest local BBB, claiming that the local group had not met the Council\'s \"standards relating to accreditation, reporting on businesses, and handling complaints. Thus by firing its CEO and various other steps mainly invoking memebership of many organization BBB tries o resore its reputation..