Paddy Power approached Luis Suarez with a sponsorship deal to wear a custom Paddy Power mouthguard during the 2014 World Cup as a joke referencing his history of biting opponents. While negotiations took place after Suarez's 2013 biting incident, FIFA's rules prevented the stunt from occurring. Paddy Power acknowledges it was a long shot attempt at publicity but meant no harm.
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Paddy Power's Sponsored Mouthguard for Notorious Biter Luis Suarez
1. Luis Suarez and the sponsored Paddy Power mouthguard
– you want the tooth…
You win some. You lose some.
As whispers appear in the media about a Paddy Power deal with Luis Suarez, we thought it only
right to set the record straight.
In our never-ending quest to have the LOLZ, do some ROFL-ing and other trendy acronyms we
don’t fully understand, we thought we would approach Uruguay’s most famous
cannibal with a deal. Online sports betting http://www.espnfc.com/world-cup/?cc=5901&ver=us
participants currently have a lot of choices. This is thanks to the assorted bookmakers all contending
with regard to percentage of what is a multi million dollar market.And by ‘deal’ we do
mean ‘a bag of cash that he would get for doing something that made us laugh’.
We wanted him to wear this special Paddy Power mouthguard during the World Cup. Ha!
Can you believe it? A mouthguard?? For Suarez? Who bites people! We’re such mischief
makers.
2. We’re not doctors, but this was, of course, an injury-prevention measure to protect fellow
players like the Italian defender Giorgio Chiellini.
Negotiations Mr Suarez’s peeps go back to July 2013 (after his second biting incident, the
one on Chelsea defender Branislav Ivanovic). The people involved showed us communication
between both parties confirming this. They also showed us a video of a dog moving a wheelie chair
close to a table to get some bacon. That was less relevant, but still quite entertaining.
Suarez chewed it over
How close did we come to pulling it off? Well, we wanted a reveal during the national anthems
before the Uruguay v Colombia match in their Round of 16 game. Luis chewed it over for a while,
but FIFA’s pesky. To learn more info on mobile betting I'm adding a number of related
links at the bottom of the page where you can find more relevant information.