Restaurant Website Disasters Presented by CoverBoom Seth Gardenswartz

1. Restaurant Website Disasters
Presented by
CoverBoom
Seth Gardenswartz

2. Internet usage over time

3. Bad User Experience

4. Three core elements
Who is your your website for?
o Usability
o SEO
o Branding/Image/Security
Watch someone use the web
They learn, interact and DO!

5. Your website is not for you
theoatmeal.com/comics/restaurant_website

6. The top 5 mistakes
What do you want your website to be?
o Losing control of your domain
o Using a splash page
o Music/video/flash
o PDF menus
o Failure to update

7. You don’t want to see this

8. Control of your domain
A/k/a your website address

9. Control of your domain
You should be
this person
And this person
You should
know and be
able to get a
hold of this
person xxxxxx

10. Splash in the pan
Instant 25% traffic reduction
o The medium should drive the message
o You already have the visitors attention
o Do you want “skip intro” to be your first impression?
o Content invisible to search
o Waste of your best page for search

11. Making bad music
o People surf at work
o It will chase them away
o They will hate your music
o Let them turn it on
o Same is true for video

12. These guys get it

13. Flashing should be illegal
Pretty is not always functional
o Seo
o Sharing
o Click to call
o iPhone/pad
o There are better mobile friendly technologies

14. Example

15. Flash-landing

16. How is your
mobile user
experience?

17. Menu mistakes
Thanks again to oatmeal.com

18. Why PDF’s are out
Why PDF’s are out
http://neversaidaboutrestaurantwebsites.tumblr.com/

19. Better way

20. Update: a website should be dynamic
Google treats old content like stale bread

21. SEO Basics
Search Engine Optimization (SEO) –
Directs traffic for optimum exposure
Key things to know
o 'Dynamic' content
o Keyword utilization, rich content
o Consistent and accurate information
o Build links

22. SEO
Search Engine Optimization (SEO) –
Is constantly changing – (farmer's update)
Concentration should be
o Google (currently king)
o Yahoo
o Bing
o YouTube
o Twitter

23. Google Local
Generic searches are tough

24. Some searches are
less competitive
Video is a great opportunity

25. Bonus: video value
Fastest growing medium in history
YouTube is the #1 online video site
o #2 overall search engine (larger than Yahoo or Bing)
o 2 Billion streams per day
o Accounts for 70% of all online video viewing
o 52% of people take action queues from online videos
(YouTube stats *TopRank, Reelseo)

26. Video advantage

27. Keep it fresh!
Search engines hate stale content
oCan be bite sized chunks
oMenus count!
oEmail can count
oConsider a blog and video

28. Website concepts
Search engine optimization
Usability
Image

29. The basics
theoatmeal.com/comics/restaurant_website