BAIA LINK First presentation


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

BAIA LINK First presentation

  1. 1. BAIA Business Association Italy-America B usiness N etworking E ngine Update: BNE is now called BAIA LINK
  2. 2. TOC <ul><li>Agenda </li></ul><ul><ul><li>Social Network </li></ul></ul><ul><ul><li>BAIA Goals </li></ul></ul><ul><ul><li>The Software Platform </li></ul></ul><ul><ul><li>BNE Features </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><li>Screenshots </li></ul></ul>
  3. 3. <ul><li>A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, ... </li></ul>Wikipedia
  4. 4. <ul><li>Our Goals </li></ul><ul><ul><li>Connect People & Businesses </li></ul></ul><ul><ul><li>Support Pre & Post Event Networking </li></ul></ul><ul><ul><li>Increase Members Participation </li></ul></ul><ul><ul><li>Overcome Geographical Limitations </li></ul></ul><ul><ul><li>Facilitate Information Sharing </li></ul></ul>
  5. 5. What is BNE <ul><li>B AIA N etworking E ngine </li></ul><ul><li>BNE is a new open online social networking tool for the Italian American business community. It’s a free and open tool to share information and connect people and business. </li></ul>
  6. 6. BAIA Online Website Blog BNE
  7. 7. Choosing a Platform <ul><li>The Software Platform: NING </li></ul><ul><ul><li>Great Feature-set </li></ul></ul><ul><ul><li>Well Established </li></ul></ul><ul><ul><li>Fully Customizable </li></ul></ul><ul><ul><li>Affordable </li></ul></ul><ul><ul><li>… </li></ul></ul>
  8. 8. NING <ul><li>About NING </li></ul><ul><ul><li>Founded by Marc Andressen and Gina Bianchini (CEO) </li></ul></ul><ul><ul><li>Over 115K networks </li></ul></ul><ul><ul><li>Open Social API compliant </li></ul></ul><ul><ul><li>Ads free (with a minimum contribution) </li></ul></ul><ul><ul><li>Fully RSS aware </li></ul></ul>
  9. 10. BNE Features <ul><li>Members </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Photos </li></ul><ul><li>Blogs </li></ul><ul><li>Videos </li></ul><ul><li>User Profiles </li></ul><ul><li>Internal e-mail </li></ul><ul><li>Notifications </li></ul>BNE Features
  10. 11. Example (1) <ul><li>Example (1): Giuseppe Rossi, Italian Entrepreneur </li></ul><ul><li>Giuseppe is looking for info on how to open a restaurant in California </li></ul><ul><li>After visiting BAIA and BNE websites, Giuseppe post a question on a BNE forum. </li></ul><ul><li>John, a BAIA member, replies to Giuseppe and starts a discussion about employing Italian skilled workers and raising capital </li></ul><ul><li>After checking John’s profile on BNE, Giuseppe contacts him on BNE to establish a business relationship. </li></ul>
  11. 12. Example (2) <ul><li>Example (2): ACME goes to Italy for business </li></ul><ul><li>ACME, an US company, wants to establish a presence on the Italian market for a new Internet recruitment service </li></ul><ul><li>ACME becomes a BAIA sponsor and posts a few surveys on BNE to leverage the local Italian community to better understand the Italian approach to the Internet </li></ul><ul><li>Thanks to BNE members, ACME is now ready to select and hire a local Italian marketing firm to implement the first steps of its business strategy </li></ul>
  12. 13. Example (3) <ul><li>Example (3): iSports launches a new soccer wear! </li></ul><ul><li>iSport, a US based company, wants to launch a new line of products in the US with an Italian look </li></ul><ul><li>iSport’s head of marketing joins BNE and asks for a small number of qualified Italian volunteers to test the new product line. </li></ul><ul><li>The BAIA Co-Chair of the Industry Sector, joins in and proposes a round-table to provide iSport with a more formal feedback. </li></ul>
  13. 17. URLs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Where to go…