20. 2009 total mobile ad spend breakdown Source : IAB / PwC mobile display ad spend survey 2009; search spend figure derived from modelling and industry estimates Total market £37.6m (50%) (41%) (4%) (4%) (1%) (2008 % share figures)
21. Growth for most formats Source : IAB / PwC mobile display ad spend survey 2009; search spend figure derived from modelling and industry estimates + 26% -47% + 26% +41% + 17%
22. 2009 total mobile display breakdown Source: IAB / PwC mobile display ad spend survey 2009 Total display £17.4m (9%) (82%) (2008 % share figures) (7%) (2%)
23. 2009 display revenue by quarter Source: IAB / PwC mobile display ad spend survey 2009 36% Q4 - 36% higher than next nearest quarter
24. Every quarter showed growth Source: IAB / PwC mobile display ad spend survey 2009 +28% +10% +20% +36%
25. Industry sector display market shares Source: PricewaterhouseCoopers / Internet Advertising Bureau IAB estimates for industry sector shares are based on categorised net revenue from media owners provided by PwC. Data excludes unclassified, multi-advertiser and misc figures and covers 55% of mobile display revenues in 2009 . Based on 55% of total display ad spend
26.
27. “ We’ve seen brands’ interest and confidence in mobile increase rapidly over the past 6 months, we’re making it a cornerstone of our activity as the time of mobile has already arrived ” Oliver Newton Head of Emerging Platforms I-Level
28. “ Despite the tough economic climate in 2009, we have seen many brands spending on mobile for the first time indicating the growing importance of this channel in reaching a large engaged consumer audience with the right message in the right place and at the right time ” Ed Laws Director Yahoo! mobile marketplace, EMEA
44. Disclaimer The IAB retained PricewaterhouseCoopers LLP (the UK firm) (‘PwC’) to compile the mobile adspend figures collected by the IAB from its members in January through April 2009 and to deliver to the IAB the topline figures collated from this review; PwC has not verified the information which it received from the IAB, and provides no opinion or other form of assurance with respect to such information. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, neither the Interactive Advertising Bureau UK (the ‘IAB’) nor any of the IAB’s contributors/subcontractors accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
Editor's Notes
Titles – Keep them to one line and more and you’re saying to much Bullets are the same colour as the header Main font Arial and grey unless you want to make a point Generally try and keep your points short with plenty of space to breathe Only use builds if you need to keep the next bullet reserved for your next point and you have the time
TITLE Keep titles short and exciting Title font is Helvetica 54, normal and pink Key title points increase x 3 to 72 Reduce the font size in the event of longer titles Names Helvetica, bold, dark orange, 28 Job Titles Helvetica, bold, grey, 18
28% growth in mobile internet users in 2008
For the first wave we don’t have enough information to break out figures by advertiser category
TITLE Keep titles short and exciting Title font is Helvetica 54, normal and pink Key title points increase x 3 to 72 Reduce the font size in the event of longer titles Names Helvetica, bold, dark orange, 28 Job Titles Helvetica, bold, grey, 18
TITLE Keep titles short and exciting Title font is Helvetica 54, normal and pink Key title points increase x 3 to 72 Reduce the font size in the event of longer titles Names Helvetica, bold, dark orange, 28 Job Titles Helvetica, bold, grey, 18
We are at a crucial stage for advertisers. The cost to enter mobile and experiment is still relatively low, but rapid growth is coming. If you wait, you will be left behind.
TITLE Keep titles short and exciting Title font is Helvetica 54, normal and pink Key title points increase x 3 to 72 Reduce the font size in the event of longer titles Names Helvetica, bold, dark orange, 28 Job Titles Helvetica, bold, grey, 18