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Turning Visitors Into Paying Customers
Overview
• Florida Website Design (FLsites) is dedicated to 
  producing the highest level of work for our 
  clients. After years of establishment and great 
  results from our early clients, the company was 
  able to grow organically.  Today, we have ~ 15 
  team members.




• We believe a strong 
  business relationship can only survive through 
  understanding each other’s vision, which is  
  achieved by following standard processes and 
                                                      Florida Web Design’s engagement model
  practices.
Our	Services	
With our Web Design, Development, Marketing and Branding services, we can
take any business to the next level.
•   Our online marketing drives qualified, high-volume traffic
•   Our customized design and development provide higher conversion rates.
•   Monthly service plans maintain and enhance your online presence.

Website Design & Development Services
•   Mobile Websites
•   E-commerce Design
•   Content Management System
•   Web Applications
•   Mobile Applications                                    Graphic Design
                                                           •   Website Design
Online Marketing                                           •   Logo Design
•   Search Engine Optimization & Link Building             •   Brochure and Post Cards Design
•   Social Media Marketing                                 •   Magazine Layout Designs
•   Email Marketing                                        •   Sell Sheets
•   Pay Per Click Marketing                                •   T-shirts and Apparel
•   Email and Video Marketing                              •   Printing
Common	Development	Problems
Process	and	Methodologies




                                              Change Request Process




     Solution Deliveries and Implementation
Clients	&	Partners
Website	Design	Case	Study	(Certon)


                    CERTON (Melbourne, FL) was founded to provide expert DO 
                    178B and DO‐254 Validation and Verification (V&V) Services under a 
                    business model that promotes efficiency and accountability.

                    CERTON came to Florida Web Design to develop a new , clean, and 
                    professional look that caters for both their commercial and military 
                    clients. FLsites worked closely with their marketing group to finalize their 
                    new homepage and inner design.  The custom management system was 
                    developed in PHP with multiple add‐on functionality such as the ability to 
                    print or email each pages the visitor is currently viewing, events page and 
                    RSS feed, press release RSS, career page, and others. 
Website	Design	Case	Study	(FIU)

                                  Florida International University's 
                                  Chaplin School of Hospitality and 
                                  Tourism Management (Miami, FL) 
                                  is one of the highest rated 
                                  hospitality and tourism programs in 
                                  the United States.

                                  FIU Hospitality and Tourism 
                                  Management Department 
                                  contacted Florida Website Design to 
                                  provide a more useful, interactive, 
                                  and information site for its students 
                                  and staff. FLsites provided a facelift 
                                  on the site  while assuring that we 
                                  were still consistent with the 
                                  school’s new layout.  In addition, 
                                  other modules were added such as 
                                  Facebook likes, school happenings 
                                  section, user friendly tab navigation, 
                                  partner links, and more.  
   Before



                    After
Graphic	Design	Case	Study	(Globe	Troopers)




 Winning Design


                   Other Design Concepts made by FLsites
SEO	Case	Study	(Somerset	Pulmonary)


                                                                                                                 As soon as we launched the website and marketing 
Somerset Pulmonary and Sleep Medicine Center,           The process started off by creating a brand identity 
                                                                                                                 campaign, Somerset Pulmonary and Sleep 
also known as SPSMC, is a full service pulmonary        for SPSMC. In creating the website, we aimed to 
                                                                                                                 Medicine Center. instantly began to see results. 
and sleep medicine practice led by Dr. Soriano and      maintain an aesthetic quality that was in line with 
                                                                                                                 Search engine traffic was at a steady climb, and 
Dr. Lee. When SPSMC came to FLsites, they did not       the clients’ vision of offering customers a positive, 
                                                                                                                 thanks to a simple but yet information website, this 
have a website or any online presence, in fact, they    well‐defined diagnosis, and friendly experience. 
                                                                                                                 traffic was quickly converting to leads for the 
were just starting up their new practice. As such,      Before the website was complete, FLsites engaged 
                                                                                                                 practice.  After marketing the website for only 5 
FLsites was hired to create their brand, online         in an aggressive search engine marketing campaign, 
                                                                                                                 months, FLsites placed SPSMC in the top 5 search 
presence, and online marketing campaign.  Knowing       through FLsites Web Promotions.  The goal of this 
                                                                                                                 results in Google for the highly‐competitive phrase. 
that SPSMC was entering a competitive industry          custom‐tailored campaign was to bring in quality 
                                                                                                                 Achieving a top 5 ranking out of 605,000+ other 
within the Somerset County in NJ, a smart and           search engine traffic for relative and location‐based 
                                                                                                                 websites, on a brand new domain, isn’t easy. 
aggressive strategy had to be developed.                search terms. In order to have a strong online 
                                                        presence in a very competitive market and one of 
                                                                                                                 A local search marketing campaign has also proved 
                                                        the most sought after locations, Somerset County, 
                                                                                                                 successful, showing up on the first page in Google 
                                                        the campaign had to be planned accordingly. 
                                                                                                                 Maps, for every competitive term. Since day one, 
                                                                                                                 SPSMC has been seeing a constant increase in 
                                                                                                                 traffic, leads, and sales.
SEO	Case	Study	(Mega	Meeting)


MegaMeeting, an online video and web                                                                                     Shortly after we launched the new re‐designed 
conferencing service, came to FLsites mainly for        After analyzing MegaMeeting’s existing website and               website and SEO campaign, MegaMeeting.com’s
internet marketing to increase offline and online       sales goals, FLsites determined that in order to                 traffic and conversions began to dramatically 
sales from their current leads. In addition,            increase conversion rates of current traffic, a                  increase. 
MegaMeeting wanted FLsites to create an online          smarter, cleaner, and easier‐to‐use website was 
marketing campaign to bring in new, potential           needed. The redesign of the website started with                 “Not only has FLsites given us a professional 
customers. Going against large, well‐funded             a study of current traffic flow, and included a new              looking website that we are tremendously proud 
competitors such as WebEx, GoToMeeting,                 layout, brand improvement, and overall user‐                     of, but just as important, they have helped us more 
Microsoft, and Adobe, presented a challenge.            interface restructure. Better call outs were created             than quadruple the traffic and sales we receive 
Because MegaMeeting’s virtual meeting application       to increase visitor to lead conversions.                         from our organic search.  Our business is far better 
worked well, helping a small brand play with the big                                                                     off because of FLsites and I am grateful for the 
boys was a challenge FLsites was very excited to        Following the redesign, an aggressive Search Engine              services they provide,” quoted Dan Richmond, CEO 
face even though we didn’t design their website.        Optimization (SEO) campaign was initiated through                of MegaMeeting.
                                                        FLsites  Web Promotions. The goal was to increase 
                                                        MegaMeeting’s online visibility and traffic while                Currently the website is beating out major well‐
                                                        decreasing the amount of advertising spent on                    funded competitors, such as Microsoft, Adobe, and 
                                                        Google Pay‐Per‐Click. In order to maintain a high                WebEx, for hundreds of keywords; including “web 
                                                        conversion rate, the right visitors from the right               conferencing” which MegaMeeting ranks in the top 
                                                        keywords had to be attracted                                     5 out of 4 million results in Google. The results of 
                                                                                                                         the new website and FLsites Web Promotions 
                                                                                                                         campaign were so successful, that MegaMeeting 
                                                                                                                         engaged FLsites to market their UK office. 

                                                                          “In our six years of marketing our video & web conferencing services, we have tried at least half 
                                                                          a dozen different SEO and web design companies and I can honestly say that NONE of them 
                                                                          have come close to the capabilities of FLsites.  Not only has FLsites given us a professional looking 
                                                                          website that we are tremendously proud of, but just as important, they have helped us more than 
                                                                          quadruple the traffic and sales we receive from our organic search.  Our business is far better off 
                                                                          because of FLsites talented marketing team and I am grateful for the services they provide”.

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Florida Web Design Company Overview

  • 2. Overview • Florida Website Design (FLsites) is dedicated to  producing the highest level of work for our  clients. After years of establishment and great  results from our early clients, the company was  able to grow organically.  Today, we have ~ 15  team members. • We believe a strong  business relationship can only survive through  understanding each other’s vision, which is   achieved by following standard processes and  Florida Web Design’s engagement model practices.
  • 3. Our Services With our Web Design, Development, Marketing and Branding services, we can take any business to the next level. • Our online marketing drives qualified, high-volume traffic • Our customized design and development provide higher conversion rates. • Monthly service plans maintain and enhance your online presence. Website Design & Development Services • Mobile Websites • E-commerce Design • Content Management System • Web Applications • Mobile Applications Graphic Design • Website Design Online Marketing • Logo Design • Search Engine Optimization & Link Building • Brochure and Post Cards Design • Social Media Marketing • Magazine Layout Designs • Email Marketing • Sell Sheets • Pay Per Click Marketing • T-shirts and Apparel • Email and Video Marketing • Printing
  • 5. Process and Methodologies Change Request Process Solution Deliveries and Implementation
  • 7. Website Design Case Study (Certon) CERTON (Melbourne, FL) was founded to provide expert DO  178B and DO‐254 Validation and Verification (V&V) Services under a  business model that promotes efficiency and accountability. CERTON came to Florida Web Design to develop a new , clean, and  professional look that caters for both their commercial and military  clients. FLsites worked closely with their marketing group to finalize their  new homepage and inner design.  The custom management system was  developed in PHP with multiple add‐on functionality such as the ability to  print or email each pages the visitor is currently viewing, events page and  RSS feed, press release RSS, career page, and others. 
  • 8. Website Design Case Study (FIU) Florida International University's  Chaplin School of Hospitality and  Tourism Management (Miami, FL)  is one of the highest rated  hospitality and tourism programs in  the United States. FIU Hospitality and Tourism  Management Department  contacted Florida Website Design to  provide a more useful, interactive,  and information site for its students  and staff. FLsites provided a facelift  on the site  while assuring that we  were still consistent with the  school’s new layout.  In addition,  other modules were added such as  Facebook likes, school happenings  section, user friendly tab navigation,  partner links, and more.   Before After
  • 9. Graphic Design Case Study (Globe Troopers) Winning Design Other Design Concepts made by FLsites
  • 10. SEO Case Study (Somerset Pulmonary) As soon as we launched the website and marketing  Somerset Pulmonary and Sleep Medicine Center,  The process started off by creating a brand identity  campaign, Somerset Pulmonary and Sleep  also known as SPSMC, is a full service pulmonary  for SPSMC. In creating the website, we aimed to  Medicine Center. instantly began to see results.  and sleep medicine practice led by Dr. Soriano and  maintain an aesthetic quality that was in line with  Search engine traffic was at a steady climb, and  Dr. Lee. When SPSMC came to FLsites, they did not  the clients’ vision of offering customers a positive,  thanks to a simple but yet information website, this  have a website or any online presence, in fact, they  well‐defined diagnosis, and friendly experience.  traffic was quickly converting to leads for the  were just starting up their new practice. As such,  Before the website was complete, FLsites engaged  practice.  After marketing the website for only 5  FLsites was hired to create their brand, online  in an aggressive search engine marketing campaign,  months, FLsites placed SPSMC in the top 5 search  presence, and online marketing campaign.  Knowing  through FLsites Web Promotions.  The goal of this  results in Google for the highly‐competitive phrase.  that SPSMC was entering a competitive industry  custom‐tailored campaign was to bring in quality  Achieving a top 5 ranking out of 605,000+ other  within the Somerset County in NJ, a smart and  search engine traffic for relative and location‐based  websites, on a brand new domain, isn’t easy.  aggressive strategy had to be developed.  search terms. In order to have a strong online  presence in a very competitive market and one of  A local search marketing campaign has also proved  the most sought after locations, Somerset County,  successful, showing up on the first page in Google  the campaign had to be planned accordingly.  Maps, for every competitive term. Since day one,  SPSMC has been seeing a constant increase in  traffic, leads, and sales.
  • 11. SEO Case Study (Mega Meeting) MegaMeeting, an online video and web  Shortly after we launched the new re‐designed  conferencing service, came to FLsites mainly for  After analyzing MegaMeeting’s existing website and  website and SEO campaign, MegaMeeting.com’s internet marketing to increase offline and online  sales goals, FLsites determined that in order to  traffic and conversions began to dramatically  sales from their current leads. In addition,  increase conversion rates of current traffic, a  increase.  MegaMeeting wanted FLsites to create an online  smarter, cleaner, and easier‐to‐use website was  marketing campaign to bring in new, potential  needed. The redesign of the website started with  “Not only has FLsites given us a professional  customers. Going against large, well‐funded  a study of current traffic flow, and included a new  looking website that we are tremendously proud  competitors such as WebEx, GoToMeeting,  layout, brand improvement, and overall user‐ of, but just as important, they have helped us more  Microsoft, and Adobe, presented a challenge.  interface restructure. Better call outs were created  than quadruple the traffic and sales we receive  Because MegaMeeting’s virtual meeting application  to increase visitor to lead conversions. from our organic search.  Our business is far better  worked well, helping a small brand play with the big  off because of FLsites and I am grateful for the  boys was a challenge FLsites was very excited to  Following the redesign, an aggressive Search Engine  services they provide,” quoted Dan Richmond, CEO  face even though we didn’t design their website. Optimization (SEO) campaign was initiated through  of MegaMeeting. FLsites  Web Promotions. The goal was to increase  MegaMeeting’s online visibility and traffic while  Currently the website is beating out major well‐ decreasing the amount of advertising spent on  funded competitors, such as Microsoft, Adobe, and  Google Pay‐Per‐Click. In order to maintain a high  WebEx, for hundreds of keywords; including “web  conversion rate, the right visitors from the right  conferencing” which MegaMeeting ranks in the top  keywords had to be attracted 5 out of 4 million results in Google. The results of  the new website and FLsites Web Promotions  campaign were so successful, that MegaMeeting  engaged FLsites to market their UK office.  “In our six years of marketing our video & web conferencing services, we have tried at least half  a dozen different SEO and web design companies and I can honestly say that NONE of them  have come close to the capabilities of FLsites.  Not only has FLsites given us a professional looking  website that we are tremendously proud of, but just as important, they have helped us more than  quadruple the traffic and sales we receive from our organic search.  Our business is far better off  because of FLsites talented marketing team and I am grateful for the services they provide”.