#ATDTK Using Human-Centered Design to Create Augmented Reality Experiences

Copyright © 2016 Float. All rights reserved.www.gowithfloat.com
Using Human-Centered
Design to Create
Augmented Reality
Experiences
Chad Udell
Managing Director

What You’ll Learn
This session will cover the design process for creating
experiences using Augmented Reality (AR) technologies.
Successful design approaches, failures of typical design
assumptions, and effective UI/UX tips for AR experiences
will be discussed.

First,
Some Clarification

VR
• Users control and navigate their
actions in a simulated environment.
• Fully Immersive.
AR
• Changes how the real world and
digital images/graphics intersect and
interact.
• Contextual. Enhances, not replaces
reality.
Source:
http://www.augment.com/blog/virtual-reality-vs-augmented-reality/

Types of AR/VR User Interactions
http://www.extremetech.com/gaming/222843-why-you-shouldnt-pre-order-an-oculus-rift
https://itunes.apple.com/us/app/geotravel-worldwide-travel/id365582380?mt=8
http://diccan.com/Images/bg_agra.jpg
Sources:
https://www.youtube.com/watch?v=jBriQMdcGVA
Private and Immersive
Public and Engaged with Environment

www.gowithfloat.com Copyright © 2016 Float. All rights reserved.
Cool Factor• Clients
• Project Managers
• Developers
• Sales Representatives© 2016 Marvel
http://marvel.com/movies/movie/19/iron_man

We fight for the
user.”
”

Design Patterns

Heads-Up Display
AR Interaction Design Patterns
Source:
Inside Out: Interaction Design for Augmented Reality
by Joe Lamantia
http://www.uxmatters.com/mt/archives/2009/08/inside-out-interaction-design-for-augmented-reality.php
Video:
https://www.youtube.com/watch?v=Jk8MxgjnkDM

Tricorder
Source:
by Joe Lamantia
Video:
https://www.youtube.com/watch?v=JAjoKUKZcDc
Star Trek © 2016 CBS Studios

Holochess
Source:
by Joe Lamantia
Video:
https://www.youtube.com/watch?v=dmX0beLr-kM
Star Wars TM & © Lucasfilm Ltd. All Rights Reserved

X-Ray Vision
Source:
by Joe Lamantia
Video:
https://www.youtube.com/watch?v=YoNfq-eIX_0
Superman © 2016 DC Comics

Challenges and
Constraints

Challenges
Hardware and
Software Limitations
Environmental
Considerations

Choose Wisely…

Enable Users Mentally;
Don’t Challenge Users
Physically
www.gowithfloat.com
Sources:
http://www.kitchme.com/googleglass
https://www.youtube.com/watch?v=nqRxXcuqed4

Tips and TechniquesConceptualization
Prototyping
Designing
User Testing

© Matt Sundstrom http://blog.invisionapp.com/designing-humane-augmented-reality-user-experiences/
Human Behavior Considerations
Conceptualization

Sources:
http://www.augmentedrealityvisor.com/applications/dashboard.html
http://www.lightninglaboratories.com/tcw/wp-content/uploads/2012/03/SXSW-gene-final.014.jpg
Non-Success
Conceptualization

Sources:
http://www.microsoft.com/microsoft-hololens/en-us
http://glasstesla.com/
http://urbanwearables.technology/daqri-smart-helmet-augmented-reality-hard-hat/
http://www.laptopmag.com/articles/top-10-features-of-google-glass?slide=6
Successes
Conceptualization

Prototyping

Design for the Target Environment
Designing

Designing
Take Your Work Outside
Version 1
Version 2

Think About Design Differently

User Testing

Sharing your work

Business Impact

Customer Service
and Intelligent Products
Source:
http://www.huffingtonpost.com/2011/06/27/south-korea-virtual-supermarket_n_885150.html
https://www.youtube.com/watch?v=fGaVFRzTTP4

Customer Service
and Intelligent Products
Source:
http://www.lowesinnovationlabs.com/

Entertainment
Source:
http://www.polygon.com/2016/7/18/12214386/pokemon-go-in-central-park#0
http://www.flitetest.com/articles/vector-flight-controller-osd-basic-setup
http://www.hobbyking.com/hobbyking/store/__104708__Quanum_Fatsh
ark_Genesis_HD_FPV_Goggle_w_Integrated_32_CH_5_8GHz_Diversi
ty_Receiver.html
Daddy,
Forever.
”
my life has changed
“

isn’t about good screens, it’s about
- Golden Krishna
Source: www.nointerface.com/ The Best Interface is No Interface by Golden Krishna
experience designgood
experiences.”good
When we let go of screen-based thinking, we
design purely to the needs of a person. After all,
“

- Tim Cook
Thoughts on AR“We have been and continue to invest a lot in this.
We are high on AR for the long run. We think
there’s great things for customers and a great
commercial opportunity.”

Thank you!
Chad Udell
Managing Director
gowithfloat.com

#ATDTK Using Human-Centered Design to Create Augmented Reality Experiences

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#ATDTK Using Human-Centered Design to Create Augmented Reality Experiences

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