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Positive Deviance from Standardization at Professional Level: An Investigation
Motivation and Literature
The effects of standardization of processes on organizational performance (Taylor, 1911; Adler, 1993a;
1993b; Adler & Borys, 1996; Benner & Tushman, 2003) and individual performance (Cohen &
Bacdayan, 1994; Cohen, 2006, 2007) have been studied extensively. Taylor, (1911) and Deming (1986)
found that standardization of processes has positive impact on performance and increases efficiency.
Standardization has also been studied as a mechanism for embedding individual learning into
organizational learning through standardized routines (Nelson & Winter, 1982) or problem-solving
processes (March & Simon, 1993; March 1991). From an operations perspective, quality management
techniques such as Total Quality Management (TQM) (Deming, 1986; Crosby, 1979; Juran, 1986;
Powell, 1995), Lean management (Shah & Ward, 2003, 2007; White et al, 1999), Six Sigma (Linderman
et al, 2003; Schroeder et al, 2008; Hahn et al, 2000), all involve standardization of business processes
and have been adopted by prominent corporations around the world, even in healthcare (Balck & Revere,
2006; Motwani et al, 1996). Although standardization brings positive outcomes, it faces resistance from
employees of the organization (Pentland & Feldman, 2005), as it challenges and changes their ways of
everyday work (Becker et al, 2005). Consequently, individuals deviate from standard process using their
own cognitive abilities and this deviant behavior can be negative or positive, when observed from the
outcomes’ perspective (Lawrence & Robinson, 2007).
Counter to common belief, the deviance is not necessarily positive (Spreitzer & Sonenshein, 2004) or
negative within itself, rather depends on the context and environmental contingencies (Kaplan et al,
2004). In the book, “Power of Positive Deviance”, Marsh et al (2004, p3) defined positive deviance as a
phenomenon when an individual, working with same resources as peers; provide a better outcome
against the established norm. Spreitzer & Sonenshein (2003, p3) stated, “The positive deviance:
intentional behaviors that depart from the norms of a referent group in honorable ways”. Employee
deviance has been studied extensively in applied psychology literature. It has been defined as positive
or negative deviance (Spreitzer & Sonenshein, 2003); or constructive or destructive deviance in
organizations (Warren, 2003). Empirically, there a few studies exploring possible antecedents to
employee deviance (Bolin & Heatherly, 2001; Harris & Ogbonna, 2002) in multi-national organizations
(manufacturing), but not in knowledge-intensive setting (Robinson & Bennett, 1995; Lau et al, 2003).
Moreover, the unit of analysis in these studies has been individual only, while professional level is quite
crucial in healthcare (Fagermoen, 1997; Pratt et al, 2006). In the context of healthcare, this positive
deviant behavior is keenly observable (Banja, 2010), but has not been investigated at profession as unit
of level of analysis. In my research, I am studying “what” are the antecedents to the positive deviance
from standardization at professional level and “how” it affects the performance of employees from same
profession.
Research Setting
Intermount Health Care (IHC), provides an apt and apposite setting to investigate the positive deviance
from standardization. In 2002, IHC began organization-wide Clinical Integration by standardizing the
References:
Adler, P.S. (1993a). The learning bureaucracy: New United Motors Manufacturing, Inc. In: Barry, M., Staw,
Larry, L., Cummings, (Eds.), Research in Organizational Behavior, 15, pp. 111–194.
Adler, P.S. (1993b). Time and motion regained. Harvard Business Review 71, (1), 97–108.
Adler, P.S. (1999). Building better bureaucracies. Academy of Management Executive 13 (4), 36–47.
Banja, J. (2010). The normalization of deviance in healthcare delivery. Business Horizons, 53(2), 139-148.
Becker, M. C., Lazaric, N., Nelson, R. R., & Winter, S. G. (2005). Applying organizational routines in
understanding organizational change. Industrial and Corporate Change, 14(5), 775-791.
Benner, M.J., Tushman, M.L. (2003). Exploitation, exploration, and process management: the productivity
dilemma revisited. Academy of Management Review 28 (2), 238–256.
Black, K., & Revere, L. (2006). Six Sigma arises from the ashes of TQM with a twist. International Journal of
Health Care Quality Assurance, 19(3), 259-266.
Bolin, A., & Heatherly, L. (2001). Predictors of employee deviance: The relationship between bad attitudes and
bad behavior. Journal of Business and Psychology, 15(3), 405-418.
Bradley, E. H., Curry, L. A., Ramanadhan, S., Rowe, L., Nembhard, I. M., & Krumholz, H. M. (2009). Research
in action: using positive deviance to improve quality of health care. Implementation Science, 4(1), 25.
Cameron, K. S. (2008). Paradox in positive organizational change. The Journal of Applied Behavioral
Science, 44(1), 7-24.
Cohen, M., Bacdayan, P. (1994). Organizational routines are stored as procedural memory. Organization Science
5, 554–568.
Cohen, M.D. (2006). What’s different is routine. Industrial and Corporate Change 15, 387–390.
Cohen, M.D. (2007). Reading Dewey: reflections on the nature of routine. Organization Studies 28.
Creswell, J. W., & Clark, V. L. P. (2007). Designing and conducting mixed methods research. SAGE Publications.
Crosby, P.B. (1979). Quality is Free. Mentor Publishing.
Deming, W.E. (1986). Out of the Crisis. Massachusetts Institute of Technology, Center for Advanced Engineering
Study, Cambridge, Mass.
Edmondson, A. C., & McManus, S. E. (2007). Methodological fit in management field research. Academy Of
Management Review, 32(4), 1246-1264.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy Of Management Review, 14(4),
532-550.
Fagermoen, M. S. (1997). Professional identity: values embedded in meaningful nursing practice. Journal of
Advanced Nursing, 25(3), 434-441.
Fineman, S. (2006). On being positive: Concerns and counterpoints. Academy of Management Review, 31(2), 270-
291.
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking Qualitative Rigor in Inductive Research Notes on
the Gioia Methodology. Organizational Research Methods, 16(1), 15-31.
Goode, E. (1991). Positive deviance: a viable concept?. Deviant Behavior, 12(3), 289-309.
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Employee Management

  • 1. Positive Deviance from Standardization at Professional Level: An Investigation Motivation and Literature The effects of standardization of processes on organizational performance (Taylor, 1911; Adler, 1993a; 1993b; Adler & Borys, 1996; Benner & Tushman, 2003) and individual performance (Cohen & Bacdayan, 1994; Cohen, 2006, 2007) have been studied extensively. Taylor, (1911) and Deming (1986) found that standardization of processes has positive impact on performance and increases efficiency. Standardization has also been studied as a mechanism for embedding individual learning into organizational learning through standardized routines (Nelson & Winter, 1982) or problem-solving processes (March & Simon, 1993; March 1991). From an operations perspective, quality management techniques such as Total Quality Management (TQM) (Deming, 1986; Crosby, 1979; Juran, 1986; Powell, 1995), Lean management (Shah & Ward, 2003, 2007; White et al, 1999), Six Sigma (Linderman et al, 2003; Schroeder et al, 2008; Hahn et al, 2000), all involve standardization of business processes and have been adopted by prominent corporations around the world, even in healthcare (Balck & Revere, 2006; Motwani et al, 1996). Although standardization brings positive outcomes, it faces resistance from employees of the organization (Pentland & Feldman, 2005), as it challenges and changes their ways of everyday work (Becker et al, 2005). Consequently, individuals deviate from standard process using their own cognitive abilities and this deviant behavior can be negative or positive, when observed from the outcomes’ perspective (Lawrence & Robinson, 2007). Counter to common belief, the deviance is not necessarily positive (Spreitzer & Sonenshein, 2004) or negative within itself, rather depends on the context and environmental contingencies (Kaplan et al, 2004). In the book, “Power of Positive Deviance”, Marsh et al (2004, p3) defined positive deviance as a phenomenon when an individual, working with same resources as peers; provide a better outcome against the established norm. Spreitzer & Sonenshein (2003, p3) stated, “The positive deviance: intentional behaviors that depart from the norms of a referent group in honorable ways”. Employee deviance has been studied extensively in applied psychology literature. It has been defined as positive or negative deviance (Spreitzer & Sonenshein, 2003); or constructive or destructive deviance in organizations (Warren, 2003). Empirically, there a few studies exploring possible antecedents to employee deviance (Bolin & Heatherly, 2001; Harris & Ogbonna, 2002) in multi-national organizations (manufacturing), but not in knowledge-intensive setting (Robinson & Bennett, 1995; Lau et al, 2003). Moreover, the unit of analysis in these studies has been individual only, while professional level is quite crucial in healthcare (Fagermoen, 1997; Pratt et al, 2006). In the context of healthcare, this positive deviant behavior is keenly observable (Banja, 2010), but has not been investigated at profession as unit of level of analysis. In my research, I am studying “what” are the antecedents to the positive deviance from standardization at professional level and “how” it affects the performance of employees from same profession. Research Setting Intermount Health Care (IHC), provides an apt and apposite setting to investigate the positive deviance from standardization. In 2002, IHC began organization-wide Clinical Integration by standardizing the
  • 2. References: Adler, P.S. (1993a). The learning bureaucracy: New United Motors Manufacturing, Inc. In: Barry, M., Staw, Larry, L., Cummings, (Eds.), Research in Organizational Behavior, 15, pp. 111–194. Adler, P.S. (1993b). Time and motion regained. Harvard Business Review 71, (1), 97–108. Adler, P.S. (1999). Building better bureaucracies. Academy of Management Executive 13 (4), 36–47. Banja, J. (2010). The normalization of deviance in healthcare delivery. Business Horizons, 53(2), 139-148. Becker, M. C., Lazaric, N., Nelson, R. R., & Winter, S. G. (2005). Applying organizational routines in understanding organizational change. Industrial and Corporate Change, 14(5), 775-791. Benner, M.J., Tushman, M.L. (2003). Exploitation, exploration, and process management: the productivity dilemma revisited. Academy of Management Review 28 (2), 238–256. Black, K., & Revere, L. (2006). Six Sigma arises from the ashes of TQM with a twist. International Journal of Health Care Quality Assurance, 19(3), 259-266. Bolin, A., & Heatherly, L. (2001). Predictors of employee deviance: The relationship between bad attitudes and bad behavior. Journal of Business and Psychology, 15(3), 405-418. Bradley, E. H., Curry, L. A., Ramanadhan, S., Rowe, L., Nembhard, I. M., & Krumholz, H. M. (2009). Research in action: using positive deviance to improve quality of health care. Implementation Science, 4(1), 25. Cameron, K. S. (2008). Paradox in positive organizational change. The Journal of Applied Behavioral Science, 44(1), 7-24. Cohen, M., Bacdayan, P. (1994). Organizational routines are stored as procedural memory. Organization Science 5, 554–568. Cohen, M.D. (2006). What’s different is routine. Industrial and Corporate Change 15, 387–390. Cohen, M.D. (2007). Reading Dewey: reflections on the nature of routine. Organization Studies 28. Creswell, J. W., & Clark, V. L. P. (2007). Designing and conducting mixed methods research. SAGE Publications. Crosby, P.B. (1979). Quality is Free. Mentor Publishing. Deming, W.E. (1986). Out of the Crisis. Massachusetts Institute of Technology, Center for Advanced Engineering Study, Cambridge, Mass. Edmondson, A. C., & McManus, S. E. (2007). Methodological fit in management field research. Academy Of Management Review, 32(4), 1246-1264. Eisenhardt, K. M. (1989). Building theories from case study research. Academy Of Management Review, 14(4), 532-550. Fagermoen, M. S. (1997). Professional identity: values embedded in meaningful nursing practice. Journal of Advanced Nursing, 25(3), 434-441. Fineman, S. (2006). On being positive: Concerns and counterpoints. Academy of Management Review, 31(2), 270- 291. Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking Qualitative Rigor in Inductive Research Notes on the Gioia Methodology. Organizational Research Methods, 16(1), 15-31. Goode, E. (1991). Positive deviance: a viable concept?. Deviant Behavior, 12(3), 289-309. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/employee-management-1253
  • 3. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com