This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/e-commerce-business-plan-2240 BENEFITS OF DOCUMENT 1. Business plan 2. E-commerce 3. Online business DOCUMENT DESCRIPTION Are you about starting an e-commerce business? If "yes," here's a complete sample e-commerce business plan template & feasibility report you can use. Writing a business plan might not come that easy, especially if you do not know a thing about it. However, you can use an existing business plan to write yours perfectly. As a matter of fact, there are a thousand and one things that you need to learn on the job as it were are you use an existing business plan. They include; that you will learn a lot about some technicalities that ordinarily may have looked vague. So, for your e- commerce business, you may consider using the sample e- commerce business plan to tweak yours effectively.

1. TABLE OF CONTENTS:
- E- COMMERCE BUSINESS OVERVIEW
- EXECUTIVE SUMMARY
o PRODUCTS
o VISION STATEMENT
o MISSION STATEMENT
o BUSINESS STRUCTURE
- SWOT ANALYSIS
- MARKET ANALYSIS
- SALES AND MARKETING STRATEGY
- PUBLICITY AND ADVERTISING STRATEGY
- SUSTAINABILITYAND EXPANSION STRATEGY

2. •Our Products
Shannon & Shavonne Inc. Online Store will ensure we go all the way to make available a wide range of
goods and products from top manufacturing brands in the United States and other countries of the
world to our customers.
We will have available in our warehouses a wide range of durable goods and non – durable goods at
affordable prices. We will deal in goods such as groceries, clothes, sports equipment, beauty products,
jewelry, children’s toys, baby stuffs, home furnishings and home appliances et al. Just for clarity
purpose, we have various items from world class brands in the following product categories:
•Beverages & Cigars
•Children
•Computing
•Events & Tickets
•Fashion
•Home Appliances
•Mobile Phones
•Weddings
•Academics
Our Vision Statement
Our vision is to build an e – commerce business (online store) that can favorably compete with
international brands like Amazon and Alibaba.com
•Our Mission Statement
Our mission is to establish an online retail business that will make available a wide range of goods and
products from top manufacturing brands at affordable prices to a wide range of customers that will cut
across different countries of the world.
•Business Structure
Shannon & Shavonne Inc. is an international online store that wants to become a global brand and
compete favorably with the leading brands in the industry hence we will ensure that we put the right
structure and processes in place that will enable us build the business of our dream.
At Shannon & Shavonne, we will ensure that we hire people that are qualified, honest, customer centric
and are ready to work to help us build a prosperous business that will benefit all the stake holders (the
owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made
available to all our management staff and it will be based on their performance for a period of three
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3. •Handles all financial transactions for the company
•Serves as internal auditor for the company
Call Center Agents
•Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with
a personalized customer service experience of the highest level
•Through interaction with clients on the phone, uses every opportunity to build client’s interest in the
company’s products and services
•Consistently stays abreast of any new information on the company’s products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to clients when they make
enquiries
•Handles enquiries via e-mail, chat and phone calls for the organization
•Distribute mails in the organization
•Handles any other duties as assigned my the line manager
Sample E-Commerce Business Plan Template – SWOT Analysis
Starting an online store comes with some challenges, especially when it comes to managing the
payment portal, shipping goods to various locations and ensuring that goods are sold cheaper than is
obtainable in physical stores. Shannon & Shavonne Inc. Online Store is launching an international e –
commerce business which is why we decided to model successful brands. In doing that, we decided to
conduct a thorough SWOT analysis and write an e-commerce marketing plan.
We were able to employ the services of Dr. Pablo Carson, an expert HR and Business Analyst with bias
in the e – commerce industry (online retailing store) to help us conduct a thorough SWOT analysis and
to help us create a business model that will help us achieve our business goals and objectives. This is
the summary of the SWOT analysis that was conducted for Shannon & Shavonne Inc. Online Store;
•Strength:
No doubt the fact that we have a robust relationship with a wide range of manufacturers of various
products will definitely count as a strength for us. We have a well-coordinated shipping system and our
customer can be rest assured that they will have their goods delivered to them in record time. Other
area of strength are; secured payment platforms, wide range of products and excellent customer service
culture.
•Weakness:
A major weakness that may count against us is the fact that we are a new online retail store and we
don’t have the financial capacity to compete with multi – billion dollars online stores like; Amazon and
Alibaba.com. This is when it comes to wider reach and selling products at rock bottom prices.
•Opportunities:
The opportunities available to online retail stores are unlimited; as a matter of fact customers can make
purchase from any part of the world. We will ensure that we position our warehouses in targeted
countries so as to enable us cut cost of shipping and maximize the opportunity that are available to us.
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4. •Marketing Strategy and Sales Strategy
Our marketing strategy will center on pricing, secured payment platform, and above all excellent
customer service. We will ensure that whenever our customers order goods from our online store, they
will get it delivered to them within the stipulated time frame. We know that if we are able to put the
above stated in place, we wouldn’t have to struggle to retain our old customers and at the same time
win over new customers.
One thing is certain about online store, it has a wider reach and with the proper strategy and structure in
place, we will be able to get our own share of the available market. We are aware of the power of the
internet and we will do all we can to maximize the internet to market our business. In other words, a
larger percentage of our marketing effort will be directed to internet users since our business is based
on the internet; our website will become our number one marketing tool. In summary, Shannon &
Shavonne Inc. Online Store will adopt the following sales and marketing strategy;
•Introduce our business by sending introductory letters to residence, business owners and
organizations
•Advertise our business on international magazines, satellite TV stations and radio stations
•Leverage on online forums to attract customers to our online store
•List our business on yellow pages ads
•Leverage on the internet to promote our business
•Direct marketing
•Word of mouth marketing (referrals)
E-Commerce Business Plan – Publicity and Advertising Strategy
Shannon & Shavonne Inc. Online Store will leverage on all available platforms to promote and
advertise our business. We know the power publicity which is why we have a rich budget to handle the
publicity of our business. We will be very aggressive when it comes to promoting our business
especially within the first 12 months of operations. With effective publicity, we are likely going to hit
the target that we set for the business. Here are the platforms we intend leveraging on to promote and
advertise Shannon & Shavonne Inc. Online Store;
•Place adverts on both print (international and local newspapers and magazines) and electronic media
platforms
•Sponsor relevant community programs
•Leverage on the internet and social media platforms like; Instagram, Google+, Badoo, Facebook ,
twitter, et al to promote our brand
•Install our Bill Boards on strategic locations
•Distribute our fliers and handbills in target areas
•Brand our in house delivery bikes and vans
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5. •Application and Obtaining Tax Payer’s ID: In Progress
•Application for business license and permit: Completed
•Purchase of Insurance for the Business: Completed
•Leasing of warehouse facility and remodeling the facility: In Progress
•Conducting Feasibility Studies: Completed
•Generating start – up capital from partners: Completed
•Applications for Loan from the bank: In Progress
•Writing of Business Plan: Completed
•Drafting of Employee’s Handbook: Completed
•Drafting of Contract Documents and other relevant Legal Documents: In Progress
•Design of The Company’s Logo: Completed
•Graphic Designs, branding and Printing of Marketing / Promotional Materials: In Progress
•Recruitment of employees: In Progress
•Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances,
delivery vans and delivery bikes: In progress
•Creating Official Website for the Company: In Progress
•Creating Awareness for the business both online and around the community: In Progress
•Health and Safety and Fire Safety Arrangement (License): Secured
•Opening party / launching party planning: In Progress
•Compilation of our list of products that will be available in our online store: Completed
•Establishing business relationship with manufacturers and wholesale suppliers of products we intend
retailing: In Progress
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/e-commerce-business-plan-2240

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