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The Case For the Web of Needs
Florian Kleedorfer
Christina Maria Busch
Christian Pichler
Christian Huemer
The Web as a Marketplace
05.11.2015
Managing Innovations
from Universities into Markets
2
Supply DemandSupply
Demand
@webofneeds
Google Search: Supply >> Demand
05.11.2015
Managing Innovations
from Universities into Markets
3@webofneeds
Google Search: Supply >> Demand
05.11.2015
Managing Innovations
from Universities into Markets
4@webofneeds
Marketplace Functions
05.11.2015
Managing Innovations
from Universities into Markets
5
Publish intention (supply, demand, and others (!))
Find Partners
Perform Transactions
@webofneeds
Example: Rent a Hotel Room
05.11.2015
Managing Innovations
from Universities into Markets
6@webofneeds
Representation
05.11.2015
Managing Innovations
from Universities into Markets
8@webofneeds
Management of Combinations
05.11.2015
Managing Innovations
from Universities into Markets
9
AND
shared
properties
distributed
transactions
@webofneeds
Decentralization
05.11.2015
Managing Innovations
from Universities into Markets
11@webofneeds
Simple Proxy Creation
05.11.2015
Managing Innovations
from Universities into Markets
12@webofneeds
Flexible Description Language
05.11.2015
Managing Innovations
from Universities into Markets
13
 RDF
@webofneeds
World Readability
05.11.2015
Managing Innovations
from Universities into Markets
1405.11.2015
Managing Innovations
from Universities into Markets
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 Linked Data
 1 URI per obj
 Allows
independent
matching
@webofneeds
Always On-Line Nodes
05.11.2015
Managing Innovations
from Universities into Markets
15
 WoN Node
 Owner
Application
@webofneeds
Standardized CRUD Protocol
05.11.2015
Managing Innovations
from Universities into Markets
16
Create
Read
Update
Delete
@webofneeds
Standardized Discovery Protocol
05.11.2015
Managing Innovations
from Universities into Markets
17@webofneeds
Standardized Protocol for Making Connections
05.11.2015
Managing Innovations
from Universities into Markets
19
connect 
 open
 communicate 
close 
@webofneeds
Layered Communication Protocol (Facets)
05.11.2015
Managing Innovations
from Universities into Markets
20
Chat, group chat, comments
Transactions (WS-BA, DEMO)
more can be defined
connect 
 open
 communicate 
close 
@webofneeds
World-Readable Connection Information
05.11.2015
Managing Innovations
from Universities into Markets
22@webofneeds
Anonymity (weak)
05.11.2015
Managing Innovations
from Universities into Markets
23
 No personal
information
(unless you
want to)
@webofneeds
Anonymity (strong)
05.11.2015
Managing Innovations
from Universities into Markets
24
 Onion Routing
@webofneeds
Identity
05.11.2015
Managing Innovations
from Universities into Markets
25
 WebID
@webofneeds
Acess Control
05.11.2015
Mana:ging Innovations
from Universities into Markets
26
 WebAccessControl
Demand:
- when
- where
- how
- …
Transaction-related:
- invoice address
- email
- phone
- bank connection
Supply:
- when
- where
- how
- ...
Contact:
- email
- phone
Transaction-related:
- invoice address
- bank connection
public restricted access
@webofneeds
Trust Layer
05.11.2015
Managing Innovations
from Universities into Markets
27@webofneeds
Trust Layer
05.11.2015
Managing Innovations
from Universities into Markets
28
1. Interact
2. Give feedback
 cryptographically
signed, interconnected
track records
@webofneeds
Thin Clients
05.11.2015
Managing Innovations
from Universities into Markets
29@webofneeds
Concluding: what are Owner Proxies?
05.11.2015
Managing Innovations
from Universities into Markets
31
Owner Proxies should
• Be easy to understand technical artifacts
• Allow messy as well as structured data
• Behave predictably according to simple higher-level protocols
• Allow spontaneous cooperation based on common interest
e.g., e-commerce:
• WoN can be a common platform for customer AND
businesses
@webofneeds
Managing Innovations
from Universities into Markets
32
Visit: https://github.com/researchstudio-sat/webofneeds
Follow: @webofneeds
Contact:
Florian Kleedorfer
@fkleedorfer
florian.kleedorfer@researchstudio.at
Christina Maria Busch
@cm_busch
christina.busch@researchstudio.at
Christian Pichler
cpichler@ec.tuwien.ac.at
Christian Huemer
huemer@big.tuwien.ac.at

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The case for the web of needs

Editor's Notes

  1. Everyone should use it for any kind of need/want/offer/..
  2. For publishing the intention  need to represent it. Main idea: represent supply/demand and not people/accounts Use one central entity: owner proxy
  3. For publishing the intention, we have to find a language for description Main idea: represent supply/demand and not people/accounts Use one central entity: owner proxy
  4. Privacy – no single all-knowing instance Neutrality of the infrastructure Single point of control Decentralization allows growth
  5. As easy as Email twitter
  6. Allow to be messy Allow to be strict and formal Open: Do not pre-define vocabulary
  7. Decentralization  independent matching services Matching services need world-readable data  linked data
  8. Helps matchers learn matching rules Helps build trust based on past behaviour Helps analyze fraud
  9. Personality Habits Plans Friends Work ..
  10. supply/demand object must ‚identify itself‘ Sometimes you want to link to a public identity (a shop, a good customer)  WebID