10. Retirement & Rehabilitation Market Total Primary Capturable Market (US) % Building or Revamping Fitness Programs % Have Dedicated Staff % Primarily Private Pay Retirement & Rehabilitation Total US Capturable Market 22,500 facilities=23,000 units
Tonight you will get answers so the following questions:What is wrong with the fitness industry today?What is our solution to the problem?What is our Target Market How we capture this marketHow do I profit from this growth and empower people I care about at the same time?
Let me see a show of hands, how many of you have ever been to a gym? Remember the rows and rows of shiny expensive fitness equipment?...Now imagine someone who has a physical limitation trying to use this equipment…Perhaps they are a child with cerebral palsy, an injured athlete on crutches, a wounded warrior back from Iraq and unable to use his legs, or an 80 year old grandfather who has fallen and is now afraid to walk without a rail. Perhaps they are one of the 10% of US population that is considered Severely Disabled by the Center for Disease ControlImagine one of these people, maybe even someone you know and ask yourself: “What fitness equipment is built for them?”
If you are coming up blank you are not alone. Having worked in the health and wellness industry for 17 years, first as a personal trainer, then as a medical student and a massage therapist, I was appalled to find that there is not enough equipment that is designed to account for the needs of people with physical limitations. The problem lies in the fact that (click) current equipment looks something like this… built by 30 year olds for 30 year old… males. Existing equipment is often (click) unsafe… (click) has poor access… (click) intimidating to use… and when it comes to businesses that serve people with physical limitations such as schools, retirement communities, rehab centers, and hospitals, the existing equipment is (click) too unwieldy and often prove to be (click) a waste of money, since often no one is using it, and it does not create additional savings or revenue… (click)
Let me show you a small clip of how the fitness arch can empower independence in users of any physical ability.
Smoother on Patent Pending U.S. Patent App. No. 11/945,267 (filing date 11-27-07)Past and ongoing testing—RogerClark County NevadaPerceived Value--bottom up and top-down alligned with industry standards
Smoother on Patent Pending U.S. Patent App. No. 11/945,267 (filing date 11-27-07)Past and ongoing testing—RogerClark County NevadaPerceived Value--bottom up and top-down alligned with industry standards
