1. MKT613/MGT531
CONSUMER BEHAVIOR PHASE-3 DETAILS
Last Date: 19 th November 2013
Total Marks: 15
Note: You have to submit your research paper online on UMS before 19 th November 2013.
Components expected from Students
1. Review of literature [5 Marks]
Minimum 5 studies are expected from you in the tabular form (Table will be provided to
students by the faculty member). You can download Studies from Proquest.
Link- http://search.proquest.com/pqcentral/index
2. Analysis
[5 Marks]
Satisfaction questionnaire
•
Objectives of the study
•
Average age of respondents
•
Median of redemption before and after lavish cards
•
Means scores of L scale questions
•
Mode of Yes/No questions
Service quality questionnaire
•
Objectives of the study
•
Average age of respondents
•
Means scores of L scale questions
•
Mode of Yes/No questions
3. Interpretation
[5 Marks]
Descriptive analysis- Diagram interpretation of Data values