7. • Customization and Multiplatform Delivery
• Kids
• Regional Services
• Diversity
• Outreach and Partnerships
• Responsiveness to Audiences
• Digital Offering
• International
• Diversity
CBC/RADIO-CANADA PRIORITIES
NEWS AND CURRENT AFFAIRS PRIORITIES
9. ● Reduced duplication between cataloguing of programs and corresponding
field production
● Optimization of cataloguing and content research work
● Better distribution of research workload and higher satisfaction among
programming teams
● Better understanding of processing chain
PILOT PROJECT : FINDINGS
11. ● Organization of production information:
○ Special project, file naming
convention, recovery of production
metadata
● Management of photos, web
complements and digital audio content
● Support for production and archival
research tools
● Other information-management
opportunities to facilitate processing
of content?
TRANSFORMATION | NEW MODEL
12. ● Get staff involved early in the production chain to structure and
manage content information
○ Assignment meetings, digital editors, etc.
● Decentralize operations and embed staff in production teams to
manage their digital content using a 360-degree approach
● Digital shift complicates the task, requiring new practices and skill
sets
TRANSFORMATION | NEW MODEL
13. 1. Structure Innovation area
● Assign personnel and determine roles
● Identify priority initiatives
● Improve content hubs continuously
OBJECTIVES FOR 2019–20
15. ● Perform industry practices benchmarking
● Evaluate and become familiar with artificial intelligence tools
OBJECTIVES FOR 2019–20
16. Monsieur Trudeau Madame
mécano se promène partout
dans le monde en disant qu'il
faut faire plus il faut faire
mieux.
On a une responsabilité pour les
générations futures.
TRANSCRIPTION - AUDIO & VIDEO
19. 2. Reorganize processing chain for content produced by clients
● Become familiar beforehand to optimize processing chain
● Establish versatility plan for each hub
○ Training plan, twinning and familiarization
● Implement Cataloguing Review Phase II
○ Recover production metadata
○ Automate as much as possible
OBJECTIVES FOR 2019–20
20. 3. Partner with production teams
● Meet program area managers
○ Implement satellite pilot project for information
management, archiving and content proposal/promotion
■ ICI MUSIQUE
■ RADIO - ICI PREMIÈRE
■ Current Affairs
OBJECTIVES FOR 2019–20
21. 4. Manage multiplatform content
● Production photos and
Shutterstock photos with
Imagerie System
○ News & Current Affairs
○ Communications
○ Radio
○ Regions
● Shutterstock video pilot project
● Digital audio content & podcasts
OBJECTIVES FOR 2019–20
22. 5. Adapt model to regions
● Implement practices per Cataloguing Review Phase II
OBJECTIVES FOR 2019–20
23. 6. Partner with Digital Media
● Participation in the Taxonomy project
○ lists of personalities and events
● Participation in culture-focused Innovation Program
● Pilot project using Design Thinking approach
OBJECTIVES FOR 2019–20
24. 7. Ensure promotion of content and data
● Test new distribution channels (YouTube, Snapchat, etc)
● Pilot videos for children
● Roll out archives newsletter to the public
● Design/prepare broadcast data reports for Programs
OBJECTIVES FOR 2019–20
25. – 60 + reports requested for measurement and strategic purposes
- Diversity
- Election coverage
- Regional representation
- Topics covered
- Journalists’ contributions
– Monitoring online articles with AI
DATA PROMOTION
26. 8. Develop outside partnerships
● Perform benchmarking of practices, AI initiatives,
organizational structure and challenges to come
OBJECTIVES FOR 2019–20
27. 9. Relocation, Heritage Management and Digitization projects
Relocation:
● Sequencing plan versions to move
● Plan transfer audio, video, records, documents, films & photos
● 75% boxed for digitization after careful consideration
● 75% boxed for destruction
OBJECTIVES FOR 2019–20
28.
29. 9. Relocation, Heritage Management and Digitization projects
Heritage:
● Finalize digitization projects, donations or partnerships
○ 350 000 photos, 4000 heritage and 100 000 commercial
music scores, 20 000 books and 100 000 periodicals, 12
000 folders, 100 000 microfiches and 100 000 microfilms
● Fall 2019–20
○ 209 000 CDs
○ 300 000 records 33, 45 and 78 rpm
OBJECTIVES FOR 2019–20
30. 9. Relocation, Heritage Management and Digitization projects
Digitization:
● Integration of content to be digitized, network and regions
● Full chain: processes from shipping carriers to storage of the
files in MAM
● Low-rate pilot
● 11,000 video files digitized and available in MAM
● 8,000 to 10,000 files/month (winter 2020)
OBJECTIVES FOR 2019–20
31. TRANSFORMATION | CHANGE MANAGEMENT
● Meetings with previous teams and Patrick
● Change management training sessions
● Meetings with new team
● Workplace reorganization
● Gradual implementation of the new structure
32. ● Involvement of coordinators and team leads to define and address
challenges
● Adjustment of staff assignments according to new operational
needs
● Department meetings to present 2019-20 objectives
● Department meetings to present employee
initiatives
TRANSFORMATION | CHANGE MANAGEMENT
33. ● Individual meetings with supervisor
● Monthly meeting of employee and management representatives
● Other suggestions conducive to communications on:
○ Scaling and adjustment of services
○ Balancing of hubs
○ Transformation in general
TRANSFORMATION | CHANGE MANAGEMENT
34. ● Role and job transformation is complex & requires real commitment
to accomplish our vision
○ Give purpose
○ Change gradually
○ Evolve
○ Support
CONCLUSION