The document discusses how to optimize customer satisfaction in retail. It recommends identifying customer demand through surveys, trials, and trend analysis. It also suggests increasing demand through cross-platform advertising and promotions. Products and services should be offered in a way that satisfies customers by challenging perceptions, understanding psychology and behavior, and working with other local businesses through add-ons, cross-selling, and partnerships.

2. FELIPE
MUÑOZCREATIVE DIRECTOR

3. RETAILIDENTIFIES DEMAND OF AN AUDIENCE
INCREASE DEMAND THROUGH ADVERTISING
OFFER PRODUCTS AND SERVICES IN A WAY THAT
WILL OPTIMIZE CUSTOMER SATISFACTION

4. HOW?

5. IDENTIFIES DEMAND OF AN AUDIENCE
SURVEYS
TRIALS
TRENDS

6. ADVERTISING
PROMO
CROSS
PLATFORM

7. PRODUCTS AND SERVICES
SATISFACTION
OPTIMIZE
CUSTOMER

8. OPTIMIZE CUSTOMER SATISFACTION
SELL ON VALUE
CHALLENGE THE
CONSUMER PERCEPTIONS

9. OPTIMIZE CUSTOMER SATISFACTION
PAY ATTENTION TO
CUSTOMER PSYCHOLOGY
BEHAVIOR
TRENDS
INTERACTIONS

10. OPTIMIZE CUSTOMER SATISFACTION
WORK WITH OTHER BUSINESSES
BE LOCALLY RELEVANT
ADD ONS/CROSS-SELL

11. BRAIN-
STORM

12. BRAIN-
STORM
GO SOCIAL
ALUMNI
DISCOUNTS
MEDIA OUTLETS
GUERRILLA MARKETING
WALKING BILLBOADS
CROSS-SELL
PARTNERSHIPS
EVENTSFOCUS ON WHAT
YOU WANT TO SELL
LOCAL RELEVANCE

13. FELIPE
MUÑOZFELIPE@GETEMAGINATION.COM

14. GETEMAGINATION.COM