Digital marketing is the art of building trust and educating potential customers through understanding their interests. It has become commonly used as traditional marketing through TV, newspapers, and banners has shifted online through social media platforms like Facebook, Twitter, YouTube, and LinkedIn. People increasingly go online for information on new products, services, jobs, and more. Digital marketing techniques include website design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, affiliate marketing, and content marketing. Search engine optimization is a particularly effective low-cost marketing technique that can definitely increase website traffic by leveraging people's trust in search engines like Google.