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1. What impact doesthe digital technologyhave on the filmindustry?
Technologyhascome a long way,we have seenmanyformsof technology fromthe firstfilm
recorderto the latest, andtechnology hastakenthe worldbystorm. We are now in the age of
access where the digital revolutionisempoweringthe traditional technology,throughoutthe past
decade the use of digital technologyhastakenover.There isnodoubtthat digital technologyis
graduallyreplacingthe goodoldfilmthatwe asan audience are usedto. I will debate whether
moderntechnologyisthe waytogo or whetherwe shouldsticktoour oldwaysand keepfilming
withfilmorat leastthat it shouldbe anoption.
Digital technologyisnowusedinmostfilmsbeingmade inthe modernday,asit provideswhatthe
technologybefore didn’t.Forthe filmindustrythismeansnew editingsoftware,more powerful
digital imagingprogramsandnewformatslike digitalprojection,DVDsandBlu-ray.Digitalcinema
providesaclearerpicture,abettercinematographicexperience andfasterandeasierdistribution
and isnowbecominganindustrystandard,we don’thave technologyasitonce was, technologyis
benefitingfromthisparadigmshift intechnology. The use of DV cameras,as well asthe introduction
of newtechnologies hasdecreasedinprice overthe lastdecade,makingthemavailabletomore
people,andincreasingthe qualityof the product.The use of DV camerashas benefittedthe film
industry,inthatthe audience cancreate theirownproductions,andextendthe brandof the film,
where userscanuploadtheirown‘films’tothe internet,onwebsitessuchasYouTube,due to the
increasednumberof peoplebeingable toaccessthe internetinthe comfortsof theirownhomes,
people canaccessthese things veryeasily,anyone couldgohome andmake a filmif theywanted
to, whichiswhathappens. Audiencealwayslookforthe nextthinganddigital providesthemwith
that, thatis whyit Isbecomingmore and more successful these days.
Some directorsargue that digital camera’sunlikefilmcancapture the realnessof a scene andit also
providesabetterqualityforless,camera’ssuchasARRI are commonlyusedthese daysbecause of
theirgoodqualityandspeed,unlikethe ThomsonViberwhichwasonce adoredbymostdirectors
howeverinthismoderndayitdoesn’tfulfil the needof the directorsandcinematographersasit
doesn’tprovide themwithqualityanditdoesn’tprovidethe audience withagoodexperience which
will keepthemcomingbackformore.Camera’sthatfollowedthe ThomsonViber,genesiswhich
allowedrecordingtobe inhighdefinition,whichwasthenfollowedbythe RED1 whichhad4k pixels,
whichwasgood withbadweatherandin some directorsviewsitcreatedgoodmovies,these
camera’shad speedsomethingthatfilmdidnotprovide,withfilmdirectorswouldhave towaita
whole dayto see theirrecordingbutwiththe RED1 youcould see yourworkas soonas you made it,
there isan immediate response from the filmers.The Siliconimagewhichwasanothercamerathat
filmedscenesthatwere impossible tofilm,thiscamerawasusedinthe makingof Slumdog
millionaire.James Cameron’s Avatarthatwasshot stereoscopic3D,thismovie wasthe highest
grossingmovie of all time afteritsmakingthe worldof digital hadopened.
3D seems to be the new way to get audiences to cinema. Movies of recent are being made in
3D these days, after the making of the avatar 3D has taken the world by storm. Some would say
that 3D is now the future it provides the audience with a good experience that will have them
coming back for more;.it only provides them with a moment of excitement but for the long run
for the movies being made in 3D is not the way to go. The audience find that keeping up with
the movie is not easy in 3D, the price 3D is ridiculous why go to the cinema when you could

2. access much better quality at the comfort of your own home, they’re paying twice as much for
something that will soon enough die down. After watching a 3D movie for more than 2 hours
your eyes can start hurting and your vision once outside the cinema is affected, audience also
complain that they get headaches after watching a 3D movie. Another problem that the
audience face is the fact that despite the extradepthandimmersionthat3Dsupposedlybringsthe
audience,some people argue thatthe glassesputabarrierbetweenthemandthe filmreversing
these effects,thiswill therefore affecttheirexperiencewiththe filmandwhethertheywill come
back for more or not thisproblemespeciallyinvolvesthose whowearglassedandhave towearthe
3D glassesontop.Whereasin2D filmwe sitwatchinga screenandaware of the entertainment
purposesof the cinema,yetwith3D films there is more of a sense of involvement.Audienceswho
are for3D wouldargue that 3D providesthemwithagoodexperience,theyfeel asthoughtheyare a
part of the filmtheyare watching,thisiswhatkeepsthemcomingbackfor more. JamesCameron’s
avatar was the highestgrossingmovieof all time andmaybe thatwas because of the 3D effects,the
whole movie wasproducedin3Dand people seemedtoenjoyit,sowhynotmake more movies
similartothis. The movie wasproduced5 yearsago and technologyhasobviouslymovedonandwe
are no providedwithbetterqualityproductandwhynotmake the mostof it,people are able to
avoidpiracywhenmaking3D filmsasit not possible. There isasupposedaddedvaluetoa 3D film,
withthe perceivedenhancedviewingexperience andspecial glassesthatmake the new generation
of filmsfarlessheadache-inducingthanearlieriterations.For3D mightbe the buzz wordof the
industrycurrently,butitdatesbackto the early1920s, buildingonprinciplespracticedin early
photography.The difference nowisthatcinemashave investedheavilywiththe UK’sbiggestchain,
the Odeon,leadingthe way.
The number of people with access to the Internet and mobile networks has been increasing and
the reach of networks is expanding beyond developednations, although a digital divide still
remains in Canada, especiallyin the North and rural communities. The estimated global
population of Internet users in June,2010 was 1.97 billion.Peopleare able toaccessthe internet
intheirfingertipsthiscouldbe goodasit makesthingseasierforeverybodyhoweverpeople are
able to dothingsthat shouldn’tbe done by inexperienced people.Digital technologyisalsoeasily
accessedthese days;thisallowsnormal people whoare inexperiencedtomake filmsinthe comfort
of theirownhomes,meaningthatmovieswillnothave theirvalue,theywill be made witheasily
accessedcamera’sandwill nothave the same value as the bigblockbustermoviesdo. Withdigital
technologymoviesalso lose theirvalue too,asmoviesare made tobe seeninthe bigscreenwhen
theycome out but people have waysof watchinginthe comfortsof theirownhome ordownloading
to theirlaptops,inthismoderndaywe alsohave accessto Netflix andlovefilmwhichprovide uswith
moviesand TV showsof all sorts. Thisaffects the moneymakingprocessforthe movie andthe
cinema.