This presentation reveils the very basis upon which you can build a strong brand.

2. A strong brand is the embodiment of a clear and
undiffused philosophy that is shared by inspired people
and influences their thoughts and behavior.

3. People within the organization

4. And people outside (consumers)

5. in any way, they are people!
living in swarms

6. the brand triangle
• The brand makes a
promise
• The consumer buys the
promise
• The organization
delivers the promise

7. so your brand must be the most
important organizing principle
of your company

8. a brand is it’s philosophy
• the selection of the
basic values of its
founders
• their Energy &
Direction

9. plus its physical manifestations
• the products
• the team
• the office

10. plus its meta physical manifestations
• the culture
• the procedures
• the trainings

11. plus its physical manifestations
• expresiones de
publicidad
– Internet
– Folletos
– Logotypos
– Estilo de la casa

12. Energy x Direction
brand foundations
Logos Training
ing
Advertising
int
Procedures
nd
e
Internet
rn
ra
Structures
al
Events lb culture
b
na
ran
ter
din
ex
g
brand experiences
Products
Sales Team
Aftersales Office
Helpdesk Shops
Telephone script

13. When all these manifestations
are in line with the brand
philosophy, you have an
authentic brand

14. This is the basis upon which
you can build a
strong brand

15. knows how to do that