The document discusses preferences for horror/thriller films and trailers. Respondents felt the most important aspects were building tension through music, keeping viewers on the edge of their seats, and creating a memorable experience without losing scare factor on repeat viewings. For trailers, most preferred a misleading approach that doesn't reveal all important scenes or action, and thought trailer length should be between 1-3 minutes. Respondents also noted music is important for building tension and making viewers want to see the full film.

1. 1. 'What are the most important aspects of a horror/thriller?'
Their responses were...
- The build up of tension using the music
- To keep me on the edge of my seat
- Something that I will remember and will want to watch again and again without
it getting less scarier.
- Good music to set a right ambiance
2. 'In a film trailer do you like...
- Getting straight to the point
- Dragging it out or…
- Misleading
The most responses were to have it misleading so it is more unexpected but also
not having all of the action and the really important scenes in the trailer.
3. ‘How long would you expect a horror/thriller trailer to last?’
Their responses were…
- Probably about 1 – 3 minutes.
4. Is music important in a horror/thriller film?
- I think it is as if you didn’t have music in the trailer then it would just be the
sound of the action and it wouldn’t build up any tension or anything and the
trailer wouldn’t make me want to watch the rest of the film.