1. Artist Page
I started to assume about my quest for new discovery. What was it that manufactured me
favor 1 artist more than one more when equally may possibly have equivalent volumes of
expertise? What created me {download|get|obtain|acquire and purchased a single artist's
tunes in excess of one more? What manufactured me actually want to follow a single artist
more than another?
To response these queries I engaged in a little investigation. For the previous two months I
have held a written log of all the new artists that I have checked out. (All around five hundred)
In this log I recorded data about my interaction with the artist's site and music. Info about how
several times I went back again to their page, if I downloaded free of charge merchandise or
not, if I purchased audio or films, and if I set them up on my website.
What I before long recognized was all the artist that I had began to adhere to had a single
point in prevalent, they had been distinctive.
Special in sound. Special in appearance. Special in their approach to video clip. Special in
the way they introduced their items.
For much of my professional career I've seen so many artists let other folks to persuade
them into getting to be a copycat of some other presently profitable artist. Largely at the
hands of the "major" label. They let other men and women speak them into changing their
hair, clothing, tunes, and sound.
This may possibly extremely well work for some to acquire instant success, but there is no
better way to hurt your occupation than to become a copycat. What do Kanye West, Prince,
Usher, Drake, Madonna, Metallica, Slayer, Johnny Income, and DJ Tiesto all have in
prevalent? They are unique. They all have impressed tons of other artists to copy them.
In the earlier the only genuine way to get your item (you as an artist) out to the masses was
to go through one of the major labels. They controlled most of the significant distribution
retailers and had a restricted grip on business mass media. (Radio, Tv set, Publications) If
you wanted your movie played out on MTV you went by way of them. If you wanted your
recorded audio in a section keep you went through them.
Then alongside arrived the net and electronic music downloads. No lengthier could the
significant songs companies completely control the distribution and key media outlets. Now
the independent artist has a degree taking part in area. Most of the time these times you
can't even get signed to a key tag with out making your very own buzz.
Usually bear in mind that you are producing a brand. You are just like a vehicle company that
has developed a new item line and has to get their message out to the entire world. The auto

2. business has to give people a cause to buy their new cars. A purpose why people ought to
purchase into their model. You are a organization who is building a brand name and
marketing a merchandise. You have to give me a purpose to get your songs, observe your
films, acquire tickets to your concert events, place you up on my web site, or notify my close
friends about you via cultural mass media and word of mouth.
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