1. Why gift?Components of GiftingAltruistic VsAgonisticGifting CapacityLinksDonor and Recipient Gift Giving

2. Experience Gift Giving Experiences make consumers happier than material purchases Likely to become an increasingly popular present 70-95% of experiences are purchased as gifts Valuable economy Experiences range across many sectors Components of gift vary Distribution Experience Retailers, Hospitality, informal

3. “Gifts enable Donors to communicate without recourse to Language” The Perfect Gift Donor sacrifice-monetary, effort, temporal Sole wish for Recipient Pleasure Luxury Gift Gift is uniquely appropriate Gift is a Surprise Succeeds in pleasuring the recipient Experience Gifts: The Gift

4. Fundamentals Of Experience Gift Decision Making Process Planning and Organising Gift Exchange Special Envelopes and Card Elaborate Disguises Physical Surrogates Russian Doll Effect Tangible Coordinates

5. Gift Consumption Sharing Experience Timing NegativeAspects Recipient Sacrifice The unwanted experience gift as a greater liability than a rejected material good gift Fundamentals Of Experience Gift