2. Concept
- Combine idea of - Public and private
fantasy sports with leagues
reality TV
- Single or multiple shows
- Players create teams - Tournament style
by choosing brackets
contestants from
popular shows
3. The Market
Fantasy football Fantasy "American Idol"
50 million regular 50 million regular
viewers viewers
11 million fantasy players ???? fantasy players
Fantasy sports Fantasy reality
$2 billion dollars of ... comparable
revenue
4. Users & Customers
Users
Anyone who watches reality shows
Bring to the female audience the thrill of fantasy
Customers
Mostly advertisers
Reality TV companies
5. Business Model
2003
• 27.1 Million Users
• (In the US)
Great attention to content
Advertisement Potential
• Strong base of
customers
• Rewards
