By Huangshang

1. Creativity Class Assignment 2
My Personal Journey of
Observation Experiment

2. First Stop
Bookstore

3. One of the oldest and biggest bookstores in
Hangzhou city

4. Weekday
afternoon.
About thirty
customers.

5. Some customer
Standing
with his back on
the bookshelf.

6. Some customer
Squating
on the heels.

7. Some customer
Sitting
on the floor.

8. Some customer
Sitting
on his bag.

9. Some customer
Sitting
on the scaffold.

10. Some customer
Sitting even
on the

11. Some customer
Sitting even
on the
fire extinguisher box.

12. Is there any seat?

13. Yes, benches
there are
but corner
in the

14. Or along beside
the moving stairs.

15. Insight
Tranditional bookstore is not
dead and still popular at least
in China.

16. Insight
While reading, people like to
sit rather
prefer to
make themselves
comfortable and than stand.

17. Hidden Opportunity
More seats or benches maybe
bring more happy customers.

18. Second Stop
Department
Store

19. The biggest discount store in Hangzhou city

20. A normal advertising
post on the wall.

21. Looking closely…

22. More closely…
It turns out that
it’s a flat screen TV.

23. Insight
General flat screen TV as the
post looks vivid and content
easily variable.

24. Third Stop
Another
Department Store

25. One of the biggest department stores in
Hangzhou city

26. There are stores in side
rooms and alsostores in
the open middle.
The former stores attract
more customers.

27. Insight
Customer’s privacy matters.

28. Last Thought
First,learn to pay attention.
Finaly,make attention pay.
By Huangshang